195 results
  • A Project Named Canoe
    At the close of September, The Wall Street Journal published an article about the cable systems operators' best-kept secret, Project Canoe. The article stated that the industry effort led by ...
  • Strike: Research
    Last week I attended a meeting with Shari Anne Brill (Carat senior vice president, research) hosted by Anne Drake, (vice president, TNS Media Research). The purpose of the gathering was ...
  • Privacy vs. Piracy: Reversible Opt-ings
    A few weeks ago there was an article written in The New York Times about a letter that Verizon Wireless has sent to its customers. Essentially, it informed them that ...
  • Commercial Avoidance: A Musing
    Prior to the introduction of DVRs, researchers alleged that 45% of commercials were not viewed in TV households -- both analog and digital. Studies indicate that DVR households skip upwards ...
  • Video On Demand: Insight Vs. Outsight
    Last week I was contacted by a reporter who was writing a piece about video on demand. She opened our interview with, "Hasn't VOD been a disappointment? Hasn't broadband video ...
  • Exploding TVs: The Big Bang Solution
    why shouldn't media companies (content and distribution) train their customers in the proper utilization of their services? Consumers are lucky to have so many choices at such affordable prices. Given ...
  • 'How Do You Plead? Please Listen Carefully, As The Menu Has Changed
    Last week NBC announced, as had its broadcast cohort ABC weeks prior, that the network has struck a deal with cable operator Cox to make available ad-supported episodes of its ...
  • Scales Of Injustification
    Scale is what you make of it. Let's take the interactive TV community, for example. I often hear complaints by my advertising agency brethren that they cannot support interactive TV ...
  • The Cloak Of Proprietary
    Although interactive television trial deployment has ramped up over the last couple of years, particularly through ad-supported video-on-demand and addressability technology deployments, in my opinion the major impediment toward gaining ...
  • The Gordian Knot & The Interactive TV Solution
    Since the late winter there has been a push by the major broadcast and cable networks to come up with solutions to unravel the commercial conundrum: TV viewers don't like ...
  • Too Many Buckets, Too Little Rain: A Possible Precipitation Issue
    A couple of weeks ago there was an article in The New York Times, "A Free Variation on the DVR, but No Skipping Commercials." which focused on Time Warner's new ...
  • 'This Line Has Been Restricted...'
    "This line has been restricted for any calls over the Verizon Networks. Please call the Verizon High Toll department at 1-877-462-4792 during the following hours: Monday-Friday 7 a.m.-12 a.m. CST, ...
  • EchoStar Redux
    A few weeks ago MediaPost Editor Joe Mandese wrote about the season of discontent between satcaster EchoStar and what was, until days prior, its primary sales representative The Media Group, ...
  • A Supersizing Question
    There are a couple of key issues on the table that our regulatory agencies are presently scrutinizing which will affect how U.S. citizens fare with their media options in the ...
  • So I Made A $10 Billion Mistake -- Hey, The Other Guy Said 'The Internet Is Dead'
    Since I began writing for TV Board this past January, I've always pegged the U.S. TV ad spend at approximately $60 billion and online ad revenue at nearly $17 billion ...
  • Impediments To Advertiser Engagement Of Video-On-Demand
    I was having a discussion about ad-supported video-on-demand with a group of interactive television enthusiasts last week. We all agreed to come up with a list of what we thought ...
  • How Do People Watch TV: Does Anyone Know (Part II)
    In my opinion, present-day media pundits have no idea of how people view TV in our evolving world of digital acronymed television platforms, services and advertising applications i.e., DVRs, IPG ...
  • A Change Is Gonna Come?
    For a couple of days last week, I was sequestered with some media brethren (compadres) at a client-sponsored offsite. On the first day of the media mind meld we were ...
  • Video Search: The Rightful Domain Of Television's Interactive Program Guide?
    Prior to Google's arrival on the scene and the initiation of its prime directive to make all forms of content searchable, video search would have fallen solely within the domain ...
  • Syndication, The Noun: A Pet Query
    Liberation day is upon us, so I thought that I would air a pet peeve: TV syndication as a viable, standalone category represented by a separate division within major media ...
  • Co-opetition
    I recently met the CEO of hip-hop video destination site SandboxTV, Manu Lawrence, a dreadlocked fellow who, in the course of conversation, used many interesting terms that I was not ...
  • The Portalization Of The 30-Second Commercial
    Most articles I read about the television business, if not all, prognosticate about the demise of the 30-second commercial: viewers hate commercials; given the opportunity/technology, all viewers would fast-forward through ...
  • For What It Is Worth: A La Carte
    I'm a little confused about the Federal Communications Commission's vigilant pursuit of its a la carte cable initiative. Is it simply a pricing issue -- too high a cost for ...
  • To Connect or Not To Connect, When Is The Question: The Broadband To TV Conundrum.
    Every month or so, since Fall, consumers seem to be introduced to another device that will provide a bridge between their household broadband pipe and their TV sets to allow ...
  • Linear Mobile Video
    There is a question I've wanted to ask strangers for upwards of eight months. I figured after a three-day, reflective weekend it's the perfect time. Does anyone really care that ...
  • Surely What's Good For The Online Goose Should Be Good For The Television Gander
    These past 4 weeks we have been witnessing a slew of acquisition activity in the online sector, with a reported total of $10.5 billion. The goal of these acquirers and ...
  • For Whom The Download Tolls: Video Digital Rights Management
    My golden retriever Jango approaches objects that he is not familiar with by cautiously extending his massive head and two front paws forward, and simultaneously cautiously moving his two rear ...
  • Google, DoubleClick, And The Cable Operators
    Since everyone is offering an opinion about Google's pending acquisition of DoubleClick and voicing privacy concerns about the company's massive amount of aggregated private data pertaining to user online behavior ...
  • And Now for Something Completely Esoteric: The Medium Is Not The Message, The Content Is
    In the later years of the '90s, Jack Myers, fellow TV Board blogger, helped usher in the age of cross media marketing platforms (CMMP), whose primary goal was to generate ...
  • The Growing Area Of Dominant Influence
    If memory serves me well, back in the mid-'50s two opposing media research forces were vying for hegemony over the naming and defining rights for the media term "a media ...