195 results
  • Maybe I'm Amazed
    The last decade has been littered with attempts by governing parties to regulate, deregulate and/or re-regulate the media. There are lots of unresolved biggies, though, among the following.... ...
  • Who's Zooming Whom?
    If memory serves me well, ABC introduced a new season's promotional campaign -- I think referred to by the code name "Yellow" -- at the turning of the 21th Century, ...
  • Joost A Moment
    Last week peer-to-peer backboned video destination site Joost received a lot of press, thanks in part to its content deal -- clips and classics for now -- with Viacom. In ...
  • Video-On-Demand Modeling
    One of the biggest hurdles hindering the ad community's adoption of the cable networks' ad-supported video-on-demand platforms is the cable systems operators' commercial integration restrictions. If an advertiser purchases time ...
  • Give 'A Piece' A Chance
    During the 2002/03 broadcast season I was fortunate to have consulting agreements with cable systems operators and established linear cable networks to help launch their video-on-demand platforms: ad-supported as well ...
  • An Acronym: By Any Other Name
    The first time that I can remember an acronym got my attention was in the very late '60s. My contemporaries started to pepper their salutation "Hey, mon" -- a Jamaican ...
  • Shirley, Shirley, Bo Birley Bonana Fanna Fo Firley, Fee Fy Mo Mirley, Shirley!
    Up top is the first line of Shirley Ellis' lyrics for the popular oldie "The Name Game." A stanza or two into the song, she proceeds to explain her process ...
  • The Demise of Television: An Executive Onliner's Opinion
    Last week I attended a meeting of a small gathering of industry luminaries. All of the usual suspects from the key agency food groups were represented: a media planner, a ...
  • TiVo & Marriage
    When I was a bachelor, as well as living alone, up until the early '90s, I found that women that I dated instinctively knew when I would be watching one ...
  • Does Anybody Really Know How People Watch TV?
    When I first joined the television business in the mid-'70s as a secretary in the programming department of BBDO, the media pundits were fairly confident that they knew how people ...
  • It's All TV, Isn't It?
    Why do the online ad agency professionals insist on calling the video viewing experience in the broadband arena "video streaming?" Why don't they refer to it as "television?" In my ...
  • Programmatic TV: More 'In Their Own Words'
    Recently, Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We started with data-ists ...
  • Programmatic TV: In Their Own Words
    Investigative journalist Charlene Weisler and I thought it would be interesting to allow some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of ...
  • Programmatic TV: More 'In Their Own Words'
    Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We ...
  • Programmatic TV: In Their Own Words
    Charlene Weisler and I thought it would be an interesting proposition for this week's Audience Buying Insider to allow some of the prominent programmatic TV players to speak for themselves ...