241 results
  • Sending Out An SOS
    When Sting's "Desert Rose," featuring the singer Cheb Mami, started to play on my Pandora station, I tapped the "thumbs up" icon on the bottom of my screen. My "thumbs ...
  • When Not Advertising Works Better Than Advertising
    Bill O'Reilly would be on television this evening if Mercedes-Benz and other advertisers had not pulled their ads from running during his show. These advertisers muscled O'Reilly off the air ...
  • Programmatic Is Failing Forward
    Here are three reasons programmatic is failing: ...
  • The Brand-Safety Paradox
    Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers' own brand. So now "brand safety" is the latest battle ...
  • Sitting Next To Objectionable Content
    We work remotely at my company. I personally bounce between my apartment, my gym, and coffee shops in the neighborhood when I am not meeting with clients. When it comes ...
  • May I Speak Freely -- And Directly?
    My discomfort with programmatic is driven by its similarities with the business model of legacy ad networks. The former was built on the premise of mistruths and arbitraging. By definition, ...
  • Managing Direct Sales In A Programmatic World
    It's no longer feasible to be a premium online publisher without a programmatic offering. The mistake, however, is an over-reliance on private marketplace or open exchange revenue to be successful. ...
  • Programmatic Is Problematic, Even When It Works
    The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug. ...
  • An Axios Of Hope
    Now is the time for publishers to figure out what they need to stop doing. There is structural damage that needs to be fixed if this business wants to remain ...
  • New Year, Same IAB (Interactive Advertising Bull)
    It's a new year, and the Interactive Advertising Bureau is churning out the same old BS: "Digital Ad Market Soars 20% in Q3, Approaches $18 Billion" ...
  • Programmatic TV Ad Buying Will Never Work
    First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher working" was primarily defined by how ...
  • Programmatic Is Problematic, Even When It Works
    The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug. ...
  • What I Missed About Facebook
    No one will confuse me with Brian Wieser or Peter Stabler, but I can pick successful digital media companies because I live in this space and understand how ads get ...
  • The Greatest Native Advertising Campaign Of All Time
    Donald Trump's run for president may be the most brilliant native ad campaign of all time. ...
  • No One Will Admit The Biggest Problem With Internet Advertising
    The biggest problem with Internet advertising is a lack of character. All our problems are self-inflicted, triggered by decisions made by digital ad leaders who continue to choose the path ...
  • Programmatic TV Ad Buying Will Never Work
    First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher working" was primarily defined by how ...
  • Winter Is Coming
    I don't watch "Game of Thrones," but I understand it's layered with pessimism. I am an optimist, but am having real trouble ignoring the cold realities of the digital publishing ...
  • Today, I Accept Your Nomination
    For years we have blamed the banner (display) ad for all of our problems. The thing is, the ad banner didn't fail us. We failed it. We were handed a ...
  • Run, Tim, Run
    In 2009, Tim Armstrong took over AOL and I wrote this column. In light of the Verizon-Yahoo deal, in which Yahoo will be integrated with AOL, it seems newly relev ...
  • 'Who Does That?'-- A Lesson For All Sellers
    Two weeks ago, I got to spend time with Noel, a former co-worker of mine from the dot-com 1.0 daze. He shared a story that stuck with me enough to ...
  • Finding The Answer In Search
    Eighty-five percent of all digital advertising dollars don't get spent with premium online publishers. Instead, that ad spend goes to just two companies. What makes this so alarming is that ...
  • Fixing The Pricing Problem Behind Private Exchanges
    When people hear complicated communication, they nod their heads so they don't seem confused - but inside, their gut is pushing the "someone is trying to sell us something" panic ...
  • The Data Tsunami Is Coming
    The premium publishing business online is an unequivocal disaster because we operate it as if consumers will always visit our sites regardless of how badly we treat them. The mentality ...
  • The Online Digital Video Myth Soars On
    Headlines are bursting with praise this week for the growth of this segment of digital advertising: "Online Digital Video Soars" according to some guy named Joe Mandese. There was also ...
  • Targeting Bayshore Boulevard
    I was driving on 101 South toward the San Francisco airport last week when I abruptly took the Cesar Chavez exit and followed signs to Bayshore Boulevard. I had plenty ...
  • IAB Talks About Consumers, But Doesn't Listen To Them
    A reader of this column invited me as his guest to a digital conference for local publishers two weeks ago in New York, hosted by Borrell Associates. Interactive Advertising Bureau ...
  • The Trumping Of Adblock Plus
    I met the executives from Adblock Plus at a roundtable gathering in New York a few months back. They came across as well-intended people, authentic in their defense of the ...
  • It Happens Faster Than You Think
    My father's birthday was this past Valentine's Day. He would have been 80. My father was never going to be 80. When he was 67 - soon after hearing the ...
  • Programmatic TV: Don't Adopt The Mistakes
    The ability to deliver sight, sound and motion is the first reason why TV rules the media stage. The enormous advantage of having less supply for greater demand is the ...
  • VF: Letters Of Betrayal
    Ari Rosenberg revisits a love from his past: Vanity Fair. "I began to read you as if it were the first time all over again. Only this time, it was ...