23 results
  • Media Buyers, Get To Know Them, And See Sales Soar
    Baby Boomers, aged 48-66, hold 70% of the U.S. wealth. They drove the growth of Facebook and now mobile. They are online, they have life-changing needs and passions and money ...
  • Traveling And Reading
    Consumers ages 48 - 66 -- officially known as Baby Boomers in marketing speak -- love to travel. They have the resources to do sol. Baby Boomer consumers purchase 80% ...
  • Searching For Less Stress And More Living
    Born between 1946 and 1964, Baby Boomers are stylish, active and resourceful. They grew up with an active mindset that changed culture, music, art, civil rights, politics, media, sex and ...
  • Understanding Life Cycles Will Increase Sales
    Baby Boomers are spending more time online each week, 15 hours vs. a teenager's 13 hours per week. Overall, digital advertising will receive an estimated 22% of marketer's overall marketing ...
  • Brain Health And Preserving Digital Assets
    There are two firms that are making breakthroughs in important areas of Baby Boomers' lives. One is in brain health, and the other is in preserving historical family assets digitally. ...
  • Yes, Brad Pitt Is A Baby Boomer
    Marketers, do you know your demographics? It helps to have a face with a name. Here are the four main U.S. economic demographics with four famous cultural icon examples for ...
  • Ho, Ho, Ho Holiday Online Spending And Other Facts
    Marketers, start your holiday campaign engines! If you are not including Baby Boomers in your target audience, your competitors will be. Baby Boomers buy for themselves but also for their ...
  • Presidential Election, Baby Boomer Careers, And Health
    People ages 47 to 66 turn to the internet on a daily basis for information on health, technology, politics, travel, books, pets and insert any topic here. Baby Boomers spend ...
  • Baby Boomers Control 70% Of The U.S. Disposable Income
    Brad Pitt is a Baby Boomer. George Clooney is a Baby Boomer. Madonna and Bruce Springsteen are Baby Boomers. Not exactly in a wheelchair or using a walker. Do I ...
  • Your Brand Is Missing The Largest Share Of Wallet And Their Vote
    If you are a Presidential election Super Pac or committee, selling destinations, travel or autos, don't miss the wealthiest U.S. demographic, Baby Boomers ages 48 - 66. They consume online ...
  • Red, White And Boomer - Presidential Election 2012
    Politicians and the media's attention will be on consumers ages 47-67 (Baby Boomers) this year for the Presidential election. Occasionally, I still have to educate young media buyers on this ...
  • Consumers Ages 45+ Love to Travel, Spend Most Time And Money Online
    I was in Phoenix recently for meetings with advertising agencies and had lunch with my father and his friends. The conversation turned to travel -- from adventure, to cruises to ...
  • Build Brand, Increase Your Conversion Rates With Online Campaigns
    We know Baby Boomers are ages 48-66 and hold 70% of the U.S. wealth. They are online, they have life-changing needs and passions and money to spend. They grew up ...
  • Meet The Super Consumers And Influencers
    Have you noticed that women are multi-taskers, run the family social calendars, are the majority of caregivers, do the household purchasing, gift buying and most all family communications? Now, women ...
  • Could You Pass Marketing 101 Today?
    The CMO plays an important executive role in firms for developing and implementing the company's long-term strategic plan, including new product opportunities, acquisitions/joint ventures, and other growth initiatives to meet ...
  • Electronics Will Help Improve Health And Quality Of Life
    Once again, the Consumer Electronics Show (CES) was filled with energy, big ideas and big brands. In fact, the buzz from the marketing crowd was a new name for the ...
  • Online Female Gamers Are Over 35, Have More Sex Than Non-Gamer Women
    Now that I have your attention, let's look at this enlightening data from a marketing perspective. This result is from a Harris Interactive survey of 2,000 adults in October 2011 ...
  • A Boomer State Of Mind
    A Baby Boomer's state of mind includes, "I am youth-oriented, physically active and have a can-do spirit." We should thank the culture of the 1960's and 1970's, Jane Fonda's aerobics ...
  • Life Transitions Create New Opportunities For Marketers
    The American Advertising Federation Central Regional Conference was terrific last month. I presented there about the economic strength of baby Boomers and their behavior online and began with this statement: ...
  • Automating Ad Buys Could Erode Ad Agency Jobs
    I keep hearing that technology can dramatically increase the ROI of sales and marketing. However, I've yet to meet a marketer that says, "Give me an off-the-shelf sponsorship or media ...
  • Engaging Boomers with OIMC (Online Integrated Marketing Communications)
    We know IMC is based on Public Relations, Promotion, Direct and Advertising that work together in a united voice instead of isolated silos. IMC increases effectiveness of a brand's marketing ...
  • A Day In The Life Of Barbara Baby Boomer
    Barbara, the marketing executive, woke up at 5:30 a.m., grabbed a banana, jumped in her new Buick and headed to Curves gym to use light weights and its circuit training. ...
  • Healthy, Wealthy And Online
    Baby Boomers hold 77% of the U.S. wealth and they spend 15 hours per week online -- two hours longer than teenagers each week ...