41 results
  • How Do You Allocate Your Email Customer Acquisition Budget?
    How do you allocate your customer-acquisition budget? The Internet has opened up seemingly endless avenues and choices for digital B2C marketers when it comes to acquiring new customers for their ...
  • Better ROI Through Re-engagement
    Online marketers are aware of the power of shopping-cart abandonment tools, but the reality is that solutions addressing the shopping cart alone are missing a significant number of potential sales, ...
  • Testing Is Key To Mobile Email Marketing Success
    With the advent of so many new marketing channels, it's easy for marketers to question the effectiveness of email marketing -- and whether the plethora of new channels makes it ...
  • Demographic Data Is Dead: Get Action Through Live Data Instead
    I'm going to start this column with a pronouncement: demographic data is dead, and that's why email marketing is more relevant than ever. ...
  • Great Email Marketing Starts With Great Acquisition
    Great email marketing is all about performance. Working with performance in mind is what we're all doing constantly: testing, analyzing, finding new ways to improve ROI: better inbox delivery, better ...
  • Mobile Is The New Black
    Marketing technology traditionally follows communication technology: people find a comfortable way to be approached and prefer to be approached that way, so we try and connect with them via their ...
  • Four Ways To Leverage Email To Develop A Power Brand
    Email marketing is at the core of developing a power brand, a compilation of impressions, experiences, and concepts that work together to create a position in the mind and sentiment ...
  • Best Practices For Year-End Marketing
    We're coming up on the end of the holiday sales season, and every emarketer has one objective in mind: sell. Sell as much as possible, as quickly as possible. And ...
  • Mobile Is The New Black
    In an earlier column here, I talked about how few email marketers are actually optimizing their emails and websites for mobile, despite "knowing" that it's the right thing to do, ...
  • Making Your Website A CRM Tool
    With all the most recent bells and whistles, with all the new gadgets and trends, online retail marketing is still about two fundamentals. ...
  • Good Lists Make For Happy Customers
    A recent article in a trade publication likened the inbox to a battlefield, and that image isn't very far off the mark. Email marketing is becoming more and more attractive ...
  • Mobility And Agility In Customer Service
    In a book I wrote several years ago, I talked about the Internet moving at the speed of thought. It was true then, and it's even more accurate today: Think ...
  • Generating Great Sales Through Great CRM
    A few years ago I wrote a book in which I posit that social media has changed the whole online playing field for e-marketers, and that becoming part of the ...
  • Great CRM Is A Matter Of Timing
    So let's say that you are a terrific email marketer. You have a responsive email list, you send out welcoming messages to new customers (maybe even a little transition marketing ...
  • Going Mobile
    We recently commissioned a study that looked at what online marketers say that they want to do ... and then at what they're actually doing. Some of the results were ...
  • The Relationship Is In The Story
    In his book All Marketers Are Liars, marketing guru Seth Godin emphasizes the importance of storytelling as a successful marketing strategy. And, to my mind, he's absolutely right. As a ...
  • Reengagement And CRM
    Customers are valuable. We all know that, of course. We work hard, strategize, and spend good money to acquire them. We brainstorm what they might want from our products and ...
  • Going Multichannel
    A recent survey commissioned by Adobe and administered by Keynote Services looked at how consumers are using mobile sites, apps, and emerging technologies. All of the data was interesting in ...
  • Customer Acquisition Management: Your Key To Success In 2013
    If you're reading this now, it's because you know-and care-about the importance of great customer relationship management. Congratulations: that's the best way to maintain and grow your business in 2013! ...
  • May The Best Lists Win!
    Last month, I talked about acquisition in an article asserting that good acquisition is also good customer relationship management. I'd like to say more about that this month, as Q1 ...
  • Good CRM Starts With Good Acquisition
    Most organizations regard customer relationship management as something that starts once the customer is, in fact, a customer: someone with whom the company plans to create a long-lasting connection. But ...
  • The Ultimate Tool: The Hierarchy Of Yes
    In order for an organization to be customer-centric, it needs to have a strong corporate discipline behind everything that it does. It's too easy, otherwise, for priorities to shift, for ...
  • Integrating Email, Social, And CRM
    Email marketing is most effective when content is sent in a timely manner to customers and prospects based on specific actions they take. That's CRM at its finest, after all: ...
  • Bring Them Back With Live Data: Going Beyond The Shopping Cart
    One perennial source of frustration for e-marketers is when a qualified prospect comes to your website, clicks on various pages and items, and leaves ... without making a purchase. In ...
  • Great CRM Is All About Live Data
    You're hearing it here, if not first, then at least loud and clear: demographic data is dead. Over. Fini. And that's great news for customer relationship management! ...
  • 5 Steps To Successful CRM In Online Marketing
    Here's a test: go to your search engine of choice and enter "CRM" as your search term. If your results are anything like mine, what you're going to find are ...
  • Save The Cleverness And Keep The CRM
    When online marketers think about developing email campaigns, they typically focus on two areas: open rates and conversions. And the open rates, as we all know, have everything to do ...
  • It's Not Just About The Shopping Cart
    I've been talking a lot lately about chatter marketing (I literally wrote the book on it!) and I'm still often taken aback when I see companies that are not using ...
  • Just Tryin' To Keep The Customer Satisfied
    It's not just a Paul Simon song. Part of the job of doing good customer relationship management is making sure that everyone is, in fact, satisfied and-hopefully-happy. ...
  • Measuring Customer Relationship Success
    Metrics. They're important to every marketer, and becoming even more so. We can only understand what we can measure, and we can only measure what we can provide analytics ...