5 results
  • Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
    The fourth and final part of this series examines how bidding directly on long-tail keywords can help improve back-end metrics such as conversion rates and cost per acquisition. Part 1 ...
  • Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part III
    Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords. Part ...
  • Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part II
    Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. Part II shows ...
  • Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part I
    Long-tail keywords represent 70%-80% of search query volume. Yet because of the complexity in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or ...
  • Invisible Display Ads Explained
    Ever since the Wall Street Journal ran a story entitled "Web Ads Hidden Under a Cloak of Invisibility" there has been widespread concern in the online advertising industry about invisible ...