46 results
  • Creating The Perfect Partnership
    Creating the perfect partnership - whether with another company or with a non-profit organization - can be key to strengthening your relationship with moms and grow your overall business. But ...
  • Making Content Work
    Yes, when it comes to marketing, content is king. When it comes to marketing to moms, content is King Kong. But, you don't have to be a professional writer or ...
  • PR Planning For The New Year
    In January 2011, I ran my first half marathon. Six months prior to my marathon run, I would have never thought 13.1 miles were even possible; after all, I was ...
  • Beyond The Holiday: 3 Other Ways To Celebrate With Mom In November
    As you head to the store to pick up your bag of Halloween candy and last-minute costume items, you will notice that sitting next to the brightly lit jack-o-lanterns are ...
  • 5 Tips For Building Deeper Relationships With Customers
    With the back-to-school rush complete, you have a few weeks to take a breath before the madness of the holiday season begins. September is a great time to look at ...
  • 3 Ways To Find The Best Blogger For Your Brand
    If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You ...
  • The 'Otherhood': How This Demographic Affects Your Marketing Efforts
    A new study from DeVries Global focuses on the power and influence of the "otherhood," a word used to describe women who are not moms. The word is actually the ...
  • 5 Questions To Ask Before You Post
    Last week I had the privilege of attending Generation W, an annual event in Jacksonville, Fla., that brings together leaders and experts from around the country for a day of ...
  • Women Who Inspire Greatness
    In honor of National Women in History Month, I want to share some of the women who have inspired me with their marketing-to-mom greatness. ...
  • Lessons Learned From Super Bowl Advertising
    Yes, the Super Bowl has come and gone and, according to many a sportscaster and spectator, this year's Big Game was not quite as exciting as some had hoped-and that ...
  • The Gold Of P&G: What Your Brand Can Learn
    Marking one month until the start of the Olympic Winter Games, Procter & Gamble recently unveiled it's latest "Thank You, Mom" commercial: "Pick Them Back Up." ...
  • Giving Mom A True Gift This Season
    Tis' the season for big spending-from electronic and toy companies to hardware and craft stores, retailers are doing their very best to help Mom and her family get the most ...
  • Cultural Divide: Insight Into Hispanic Moms
    According to a recent study from The Mom Complex, a unit of The Martin Agency, Latina moms represent a fifth of the total U.S. mom population and have become front ...
  • Content Matters
    What is your definition of content marketing? According to a recent article on Forbes.com, content marketing is about "providing valuable information or content to current and potential customers for the ...
  • Are You Ready For The Football Mom?
    In addition to the back-to-school rush, September also marks the beginning of a season that is often overlooked by marketing to mom brands: Football. Even if your brand doesn't specialize ...
  • 3 Tips for Getting Your Brand On Board With Blogging
    We often talk about how brands can work with bloggers, but what about brands creating a blog of their own? Should a brand have its own blog? If your brand ...
  • Get Out Of The Pool: It's Time To Talk Back-to-School
    A recent quote in an AdAge article really caught my attention: "In seven and a half years, I've never once seen so much emphasis put on back-to-school before July 4," ...
  • 'Superhero' Dad
    Today's Dad is more involved than ever, a trend that will continue as Gen Y moves deeper into the parenting space. The 2012 State of the American Mom Report from ...
  • Solutions To Some Of Your Marketing Challenges
    It's hard to believe we are nearing the end of Q2, but here we are-half-way through our year and finding ourselves evaluating the goals we had set for 2013. How ...
  • A Real Catch: How Baseball Connects With Mom
    Last week was the official start of the baseball season and with that comes a new opportunity for baseball teams big and small to begin building a deep relationship with ...
  • Workers From Home Are Big Business For Brands
    Yahoo CEO Marissa Mayer started quite the debate a few weeks ago and also shined a spotlight on working moms everywhere. Today, more moms are in the workforce and, more ...
  • Driving Home Your Message
    This week, I am attending the Chicago Auto Show. You may not realize this, but the Chicago Auto Show is the largest auto show in North America and drives (pun ...
  • Happy & Healthy New Year: What Mom Wants in Her Healthcare Relationships
    In addition to being CEO of the household, Mom is also CHO-Chief Healthcare Officer. Mom is often the gatekeeper to family health and, during this time of year, when we ...
  • Don't Be A Victim Of Holiday Hype
    We often hear of consumers falling into "holiday hype traps," but what about your business? It is easy for companies to get busy decking the halls and putting their marketing-to-mom ...
  • Thank You, Brands
    In honor of this month of giving thanks, let us give thanks to those brands who are paying attention to what moms really want and are giving us campaigns, products ...
  • The Scariest Time Of The Year: Mid-Term Grades
    While October rushes us into Halloween and other fall fun festivities, on the Mom calendar, October also marks another annual milestone: report cards and parent/teacher conferences. Education is the one ...
  • The Athlete's Mom
    It has been refreshing to see so many athletic brands taking their marketing-to-women and -girls efforts seriously with the most recent brand, Louisville Slugger, launching an entire campaign ("Beautifully Powerful") ...
  • Thinking Outside Of The Back-to-School Box
    Yes, it is that time of year again. Time when kids of all ages begin counting down their last days of summer and moms begin going over their back-to-school shopping ...
  • Don't Ditch Email Marketing
    With all the great social media tools available, some brands have opted out of using email to engage the mom consumer. According to a recent study from the Marketing to ...
  • Working With Bloggers? Follow These Rules
    In addition to being the owner of a sales/marketing company, I am also a blogger in the B2B space. Being a blogger has actually educated me more on the brand/blogger ...