2 results
  • Defending DTC Pharma Advertising
    DTC ads do play an important role in fostering the doctor-patient conversation around treatment options -- but TV spend may not be the best choice. ...
  • Online Product Integration, Pharma-style
    Fortunately, thanks to a little something called "fair balance," you won't see Hugh Laurie proudly brandishing his painkiller label on "House" anytime soon -- though there were plenty of prescription ...