171 results
  • Content Is Still King But Success Demands A Royal Family
    Over the past ten years, I've had a front row seat watching the plot evolve in the online video revolution. I've seen every fad fade as one challenger after another ...
  • Lessons Of Our $100 Million Pilot
    Google spent $100 million to figure out that YouTube users didn't place a premium on television content. It took me one pilot to come to the same conclusion. No, it ...
  • Takedown!
    Last week, YouTube updated its ContentID policies; many channels suffered setbacks. As my company produces both fully cleared and transformative clips using third-party footage, I was wary that we would ...
  • Can $35 Dongle Be YouTube's Trojan Horse Into TV Ad Business?
    A couple of weeks ago, I was at YouTube's Lean-In event in Los Angeles. At day's end, Google's Chairman Eric Schmidt gave a talk about his perspective on YouTube's past ...
  • To Succeed In Content Biz, Stay True To Your Vision
    Last week, I discussed and outlined the business rules that have served as the foundation to most of my licensing deals. Mind you, as much as we've walked to the ...
  • How Hard Should Web Producers Try To Get On TV?
    A couple of weeks ago, I mentioned that we had passed up the opportunity to put our content and brand on TV. A few people emailed me to ask about ...
  • Fair Use: A Legal, Business And Common-Sense Proposition
    Recently, U.S. Circuit Judge Denny Chin concluded that Google's book scanning amounted to fair use because it was "highly transformative" and "didn't harm the market for the original work." Judge ...
  • What Does Youtube Really Owe The Content Creator Community?
    This past week, I walked away from an opportunity to have our content on television, because the deal simply didn't make sense. As a result, I was initially going to ...
  • Sticking To Your Guns
    Eighteen months ago, I found myself sitting in Madison Square Park. I'd just stepped out of an investor pitch. It had gone well, and the investor wanted to invest in ...
  • In Content Business, Nothing Good Actually Scales (And That's A Good Thing)
    Three recent storylines should serve as a reminder that nine women can't have a baby in one month. Creating a sustainable content business that is profitable and viable is hard ...
  • Millennials' Video Consumption Is Like A Buffet
    According to a Getty report, 90% of online video consumption will come from the 18-34 demo by 2015. I hope so, and I believe this will come to pass. I ...
  • Will Amazon's Short-Form Video Ambitions Succeed?
    When you generate $60 billion in annual revenues, it's hard to pay attention to an emerging business line. That's the problem the Amazon Advertising Platform is running into. Launched in ...
  • Ten Stages Execs Go Through When Diving into Online Video
    Having worked eight years in the online video space advising bigger traditional and online media companies on their video strategy, I've broken down the 10 stages executives go through in ...
  • Even Old Media's Disruptors Now Suffering From Innovator's Dilemma
    The first time I wrote about the book "The Innovator's Dilemma," it was mainly about print in the new-media landscape. According to Wikipedia, author Clay Christensen's theory was that " ...
  • Binge Viewing Changing Media Biz -- Netflix, YouTube Calling Shots
    Last week, Machinima laid off 10% of its staff. The company will redeploy capital to other areas. While both it and fellow MCN Maker Studios are on top of YouTube ...
  • 8 Ways We Grew Our YouTube Subscribers 8-Fold In 8 Months
    Last week, Tubefilter released its monthly list of top 100 global YouTube channels. My company's channel jumped 49 slots from number 99 to number 50. It didn't really sink in ...
  • Ten Management Lessons For An Online Video Content Business
    I've learned something valuable from the example of each of the following business figures, from William Randolph Hearst to Gawker's Nick Denton: ...
  • Adblocking: Internet Right Or Racket?
    If the Internet has proven one thing, it's that the Web shrinks your industry if you're lucky. If you're unlucky, it kills it outright. A recent report and some articles ...
  • Blip.TV Learned Lessons On Path To Its Acquisition
    Over the past two weeks, blip.tv was acquired by Maker Studios, while Grab Media was acquired by blinkx. The deals share some similarities. Today we'll look at some of the ...
  • Rupert Murdoch's Investment Shows 'Vice' Has Its Virtues
    Rupert Murodoch just spent $70 million for a 5% interest in Brooklyn-based Vice. Here are seven lessons from Vice's rise to fame and quest for global domination. ...
  • Adap.tv Sale: Reminder To Focus On Where The Puck's About To Go
    Last week, AOL bought Adap.tv for $405 million. If the history of online video is any indication, then right now, in management meetings and boardrooms, executives and investors are asking ...
  • YouTube Subscriptions Are Shifting Media Power Structure
    ouTube has 382 millionaires. That is, 382 channels with more than 1 million subscribers. Yes, I know what you're thinking: 1) how many are active, 2) how little revenue each ...
  • Publicis, Omnicom Merger Is Recipe For Disaster
    Omnicom and Publicis merged to create the largest holding company in advertising, surpassing WPP. Critics would argue this is a disaster waiting to happen. ...
  • To An Entire Generation, YouTube Is THE Channel -- And Content Creator
    Of late, we've heard a very vocal minority complain about YouTube's value proposition to content creators.A simple Google search can yield what kind of revenue split and what kind of ...
  • How Google Is Hurting Ad Networks
    In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, aQuantive all ...
  • Commercial Applications Of Fair Use
    If you're working in the online video world, you may have to deal with copyright challenges, so it's helpful to know something about the law in this area. The biggest ...
  • Biggest Video News Stories Of The Half-Year
    With half of 2013 completed, we look back at the main stories of the year this far in online video. ...
  • Will Mobile Crush Online Advertising's Hopes?
    If you read my post last week, "Why CPMs May Go Down to Zero," you'd think that I was bearish on online media. Truth is, I'm wildly optimistic at a ...
  • Why CPMs Are Going To Zero
    We're looking at slower-than-anticipated growth of online video advertisement revenues. According to Paid Content's Jeff John Roberts, reporting on consulting firm PwC's annual media report, "online video will increase from ...
  • Does TrueView's Success Mean No Difference Between UGC and Premium Content For Marketers?
    While Mark Cuban is one of the nicer investors on Shark Tank, his online diatribes are lightning rods: readers in turn violently agree or disagree (that's sometimes a byproduct of ...