34 results
  • HOLLYWIRED: Hello, Cash Cow in the Sand
    Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace tech to deliver marketing messages ...
  • HOLLYWIRED: Mad Men On The Moon
    Man has conquered the clouds, so it's not surprising that the advertising industry is looking beyond the stratosphere to the final frontier -- where no adman has gone before, ...
  • HOLLYWIRED -- Don't Buy It, Earn It: A New Year's Resolution
    "Hollywired" is all about being wired into Hollywood and vice versa, covering the Hollywood influence on the "wired" or tech and adtech businesses that are blooming all around. "Hollywired" al ...
  • Step Right Up
    Big surprise. Red Bull really does give you wings, exactly as advertised. It doesn't take a genius account planner to know that trace amounts of cocaine recently found in R ...
  • Becoming A Cult Brand
    It's a foolproof marketing technique - turning customers into slavish, unthinking, devoted followers of products. In other words, zombies. It's a strategy that can create legions of pod people dedicat ...
  • Plugging Away: The Long and Winding Road
    Has Madison Road finally reached a dead end? The much ballyhooed entertainment marketing independent that was born in the branded content boom year of 2004, when everybody and their moth ...
  • Return of the Age of Anxiety
    Hollywood has made a habit of giving loud shout-outs to madison avenue lately. tnt's dramedy Trust Me about Chicago creative directors - created by former Chicago creative directors - ...
  • Plugging Away: Heart Attack and Vine
    Wall Street does spill into Main Street - that's been demonstrated. As the stock market slides, mortgages slip into default, loans dry up and people get laid off. What abo ...
  • Plugging Away: The Mothers of Invention
    Is WPP channeling Frank Zappa? Probably not, but they are exorcising the ghost of Madison & Vine. In April, WPP's media agency, MindShare, dropped MindShare Entertainment as a stand-alone practi ...
  • Plugging Away: Things Are Getting Ugly
    Remember Ugly George? In the '70s and '80s he was a common unsightly sight around New York, resplendent in a silver space suit with a giant Sony camcorder propped ...
  • Plugging Away: Nimrods and Pinheads
    Hey, let's watch content on TV tonight! Sounds ridiculous? You bet. Content is an annoying word. We're not talking about photons here. We're talking about shows. Sometimes commercial ideas actual ...
  • Plugging Away: This Is a Self Promotion
    For those of us in the industry who annually suffer a hangover after the marketing binges of the holiday season - from both creating and consuming an excess of bra ...
  • Plugging Away: Some Like It Hot
    Alissa Quart is sitting at a café on the Upper West Side of Manhattan in direct sunlight on a blazing Indian summer afternoon wearing sunglasses, a coat, drinking a c ...
  • Plugging Away: Attack Of The Clone Pitches
    Here's a pitch an agency like ours gets all the time from middlemen; we get them so often they not only sound the same, they are the same: "I ...
  • Plugging Away: A New Breed of Peacock
    It's august and that means we are on the eve of the first trial of Ben Silverman, the spark plug tapped by NBC chairman Jeff Zucker to fire up h ...
  • Plugging Away: Green Acres Is The Place To Be
    Oliver Wendell Douglas would be proud. It appears the media world is going back to Hooterville. PlanetGreen, recycled from the underperforming Discovery Home and soon to become the Discovery Channel ...
  • Branded: A Fine Whine at Mad+Vine
    Is branded entertainment going through a mid-life crisis? Judging by some of the sound bites at last month's Madison + Vine conference staged by Advertising Age in Beverly Hills, ...
  • Branded: Five Easy Pieces for 2007
    It's the end of another eventful year - time once again for us to consult our enlightened Magic 8-Ball and prognosticate on the state of our business in 2007. B ...
  • Branded: That's What a Friend Is For
    Meet our good friend Roy. We like Roy, but like most good friends he can be a pain in the ass. He's loud and crass; he tends to interrupt, doesn ...
  • Column: Branded -- The Video Vanguard
    Alvin Toffler's seminal bestseller future shock argued that the accelerated rate of technological and social change would leave society disconnected and in a state of "shattering stress and disorientation" d ...
  • Branded: Just One of the Boys
    We know there are a lot of women in branded entertainment, but most of them tend to be on the West Coast. Take, for example, our friend Lori Sale, former ...
  • Branded: Cannes Heat Burns TV
    Wanna know what we did this summer? Cannes, of course ? the International Festival of Advertising. From the cozy Havas Café on the Croisette to the woozy Gutter Bar ...
  • Branded: Upfront Guts and Glory
    On the fifth day, following four days in may of network prime-time upfronts, a broadcast buyer remarked to us: "It's gonna be a long summer." When the final curtain dropp ...
  • Branded: The Kids Are All Right
    Hey kids, just say no to drugs -- and to product integration. That's been the prevailing line over the years, and marketers have generally toed the party line. Most marketer ...
  • Branded: Time to Sing 'Sopranos'
    The producers of HBO's "The Sopranos," like their creation Tony Soprano, are in denial. They still refuse to admit that they are intentionally padding their program with product messages, ev ...
  • Branded: Reeling in the High Hopes
    According to reports from the recent 3GSM world congress on mobile entertainment in Barcelona, attendees were giddy with talk of delivering original programming via cell phones, a new $50 billi ...
  • Column: Branded -- You Talkin' To Me?
    "Wet my beak" is mafia-speak for "cut me my share." It's usually uttered with a sly forefinger wipe of the nose, for emphasis. That's basically what the unhappy members ...
  • Column: Branded -- Bring On the Knight
    Meet the Weinstein brothers: Harvey, Bob -- and Martin. OK, Sir Martin Sorrell isn't a blood relation. He's adopted. Or rather, he's the adopter, having recently welcomed cinema impresarios Harv ...
  • Branded: The End of Prohibition?
    Change is in the air. Even in the Old World. Yes, Paris was recently burning, but that is a social issue and this is a marketing column. We don't prete ...
  • Greetings from the Nano Net
    The brickbats have been flying at the reality TV fortress. As the new fall season commences -- with ABC's scripted ratings monsters "Lost" and "Desperate Housewives" picking up where th ...