67 results
  • MSNBC, BBC, Fox News and PBS Lead In TV News Trust
    As a huge percentage of the news coverage dealt with President Trump, Brand Keys was again interested to see how much "trust" viewers had in the President, versus their regularly-watched ...
  • Gun Violence Affects TV News Trust: MSNBC Ascends, Trump Plummets
    Citing renewed attention to gun violence as their primary driver regarding trust in TV news brands, viewers indicated significantly higher trust levels for MSNBC and much lower levels for Fox ...
  • Reader 'Trust' Levels For Newspapers-Of-Choice Shows Modest Gains
    In the second installment of our consumer research measuring "trust" among readers of their newspapers-of-choice there were slight improvements in the major rankings, but no dramatic shifts since our October ...
  • Left Wins Midterms, Media Trust Too
    Trust in TV network news brands appears to be tracking overall political momentum. With few exceptions -- most notably gains by right-wing local news broadcaster Sinclair -- left-wing news networks ...
  • Visual Search, Gen Z, Live Video: Trends For New Year
    Here's a look at what's coming down the pike to add new -- and profitable -- opportunities into your brand planning. ...
  • America's Most Trusted Newspaper Brands
    "The New York Times" and "The Wall Street Journal" tied as No. 1 among 15 major daily newspapers analyzed as part of the Media Trust Tracker, a collaboration of Brand ...
  • TV's Most Trusted News Brands
    The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by Brand Keys. The analysis, which ...
  • The Rising Importance Of Brand Values
    Political polarization, voter tribalism and recent, fervent social movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty in virtually every brand sector this ...
  • Rising Importance Of Brand Values
    Brand Keys has identified new consumer values that have combined to create unprecedented shifts that define how consumers view categories, compare brands and options within particular categories, and how they ...
  • In What Do We Trust?
    "Trust" has emerged as the universal truth and common denominator that modern consumers use to differentiate brands. "Trust," to one degree or another, is part of every category's consumer decision ...
  • What's In A Name?
    Sometimes changing a name can be a powerful move and sometimes it's a risky proposition. ...
  • America's Favorite Beer
    Are you so desperate that you'd throw away billions already invested in the brand - even one at the bottom of the list - and confuse shoppers just to try ...
  • 2016's Top New Year's Resolutions
    It's been said that a New Year's resolution is bound to be broken. Maybe it's just that people set the bar too high for themselves. ...
  • Can Trump The Brand Become President Trump?
    To answer the question of whether brand Trump can become President Trump we asked 1,350 registered Republicans in the nine U.S. Census Regions to assess Mr. Trump using our emotional ...
  • How A 240-Year-Old Brand Celebrates Its Birthday
    Tomorrow is Veterans Day, a celebration to honor America's veterans. But today belongs to the United States Marines. ...
  • Can Brand Trump Become President Trump?
    We're talking real "Human Brand," folks. Not a celebrity only, but an actual human being who represents 100% of the values of the company he represents. ...
  • Fourteen Trends To Help Re-Create 2014
    Here are 14 critical trends to help marketers re-create their own futures in 2014 -- as well as break old habits, embrace new methods of brand engagement, modify brand marketing ...
  • New Logo Lifts American Airlines' Loyalty
    American Airlines took more than two years with IPG's FutureBrand to end up with their new logo. According to reports, it all started with a question: "What are the things ...
  • HSBC: Rogue's Favorite Money Launderer?
    HSBC spent years positioning itself as the "worldwide local bank" through a campaign designed to indicate that it understands the subtleties of cultural differences. HSBC also understands the subtleties of ...
  • Lucky Thirteen: Trends For 2013
    As everyone knows, the number 13 holds great symbolism. For marketers and brand managers who want to look beyond the horizon, we have identified 13 critical trends for 2013. ...
  • Nike Goes For The Gold
    It's no surprise that the Olympic Delivery Authority is hard at work to ensure that brands that are not "official sponsors" of the games do not gain financially -- or ...
  • Where Brands Should Build Digital Nests
    Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, and which platforms provide the highest ...
  • Holiday Sales: Consumer Strategies
    Retailers will have to provide even greater value this holiday season if they want their share of the small projected increase in holiday spending. ...
  • It's Beginning To Look A Lot Like Christmas
    More than 90 days ago, you could purchase Christmas and Chanukah gift-wrap and greetings cards at major retailers. ...
  • Beefing Up The Brand At Wendy's
    When brands find they are losing sales, share, and profits, there are three well-used approaches that usually get served up right away. ...
  • Three Truths About Ethosnomics
    Brands increasingly must stand for something beyond rational items and primacy of product and service. ...
  • Bttry LO! Pls DNnt 4get 2 chg 2day! :-) TX
    Anything that can make drivers' lives safer and more comfortable is bound to offer new opportunities for brand differentiation and engagement. ...
  • So Loyal, They'll Buy Shirts Off Their Backs
    Game attendance correlates with fan loyalty, too, but loyalty is a complex matter. ...
  • Discounting Brand Equity
    Super Bowl ads are always good for a tweet or two -- or thousands, it turns out, if you are Groupon and it's your very first time at the grown-up's ...
  • It's 2011: Ready, Set, Go!
    People who actually make resolutions are 10 times more likely to change than those with the same goals who don't actively make a resolution. ...