39 results
  • Has Search Lost Its Luster?
    Search marketers remain a busy bunch of people. Whether it's dealing with Enhanced Campaigns, new APIs, PLAs, new opportunities to reach users or just the constant honing and optimizing campaigns ...
  • Brave New Search World
    A recent New York Times article attributed to Google the stat that "thirty-six percent of people's information needs are unmet." But that isn't stopping Google and sites like Yelp, Kayak, ...
  • Spring Cleaning, Integrated Marketing-Style
    While the groundhog might have been wrong about when winter ended, there is no escaping the fact that (in the Northern Hemisphere at least) the cold weather will eventually make ...
  • Search Marketing Shouldn't End At the Click
    As search marketers, we focus a ton of money and brainpower testing and optimizing our media to make sure we drive the best results. Most of us do our job ...
  • What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers
    Wednesday's announcement from Google promises to make a real impact on advertisers. These changes will undoubtedly meet Google's primary goal of increasing the adoption of mobile search advertising -- but ...
  • How Are We Doing So Far? The Opportunity In Google PLAs
    In June I gave a eulogy for free Google Product Search. In that column, I asked some serious questions about what the new Google Product Listing Ads (PLAs) meant for ...
  • Bright Lights, Big Data
    The first time in a big city it's easy to get overwhelmed and distracted by all the lights, the signs, the people, the options. You are overwhelmed by the amount ...
  • Search Is But One Tool In Your Marketing Toolbox
    As the old saying goes, when you have a hammer, everything looks like a nail -- and search is one excellent hammer. But the fact is, like every tool, there ...
  • Marketing To Mobile Users: Proof Is In The Numbers
    It's hard to believe Apple introduced the iPad in April 2010, less than three years ago. In their 30-month run, tablets have grown exponentially, changing where and how we consume ...
  • The Future Of Search
    Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty ...
  • Mobile Is Where It's At (Literally)
    The ease of mobile search and the ability to find product information, prices and reviews while in a store has led to "showrooming," with 39% of walkouts influenced by smartphone ...
  • What Do A BLT And Search Marketing Have In Common?
    An oft-quoted line is "The whole is greater than the sum of its parts." This is just as true for digital marketing and search as it is for the lowly ...
  • Free Google Product Listings: RIP, We Hardly Knew Ye
    When October rolls around, retailers will be finding their free ride on Google Product Search is over -- it will be replaced by Google Shopping. No longer will marketers be ...
  • Retailers: Leverage All Your Data For Successful Search Campaigns
    Retailers, more than most marketers, have a wealth of data and information at their fingertips. Retailers also have more product, geographical, and inventory diversity than marketers in other industries. Thus, ...
  • Enough With The Attribution Excuses
    Just get on with it already. You've thought about it. You've made excuses. You know it's time. As a search marketer, you need to get off last-click attribution. Ahh... last-click ...
  • Discussing Semantics: An SEM Perspective
    Google, in an effort to keep up with advances in search and not rest on its laurels, is updating how it handles searches by leveraging a semantic engine to help ...
  • The Art And Science Of Search And Brand Marketing
    Search marketing has evolved into a finely honed science for marketers. Bid optimization, creative optimization, keyword expansion, targeting, and match types are all managed with an unblinking focus on the ...
  • Integrated Marketing Is Made Of People
    There has been much discussion about the fragmented and chaotic ad technology landscape. User interaction with multiple channels is converging rapidly, and technology providers are quickly trying to bridge the ...
  • 2012 Resolutions For Search Marketers
    2011 has been another dynamic year for search marketers. I want to continue a tradition I started last year and review some thoughts from the past 12 months and set ...
  • Search On The Move
    Internet searches have clearly broken free of the tethers to desktop or laptop, home or office. Smartphone ubiquity and the increasing popularity of tablets for casual computing have caused all ...
  • Search Just Got More Social
    There are many macro-trends affecting search marketers today -- but none so impactful as the socialization of search. When you mention the word "social," Facebook immediately comes to mind. While ...
  • Keeping up with the @Joneses
    Online marketing is experiencing a time of unprecedented technological and consumer transformation. This is both exciting and daunting, regardless of the role you play in the consumer engagement continuum. Whether ...
  • What's Next for Yahoo -- And How Will It Affect Search Marketers?
    Carol Bartz was ousted as Yahoo's CEO this week. Many in the industry are asking, "What took so long?" In reality the decline of Yahoo's business pre-dated Bartz's tenure at ...
  • Beyond The E-Commerce Tracking Pixel
    Most search marketers are driven by the almighty dollar. (Perhaps I should say the almighty yen or Swiss franc at this point, but you get the idea.) We are driven ...
  • Why Google Dominates -- And What This Means For Search Marketers
    Fellow Search Insider Gord Hotchkiss wrote a great piece last week entitled "What's So Interesting About Google Anyway?" If you were on vacation, I would highly suggest that you read ...
  • Will Display Overtake Search?
    Last week eMarketer announced its forecast that total online display advertising spend will surpass total search spend by 2015. Google is spending $390 million on an acquisition of display ad ...
  • The Convergence Crossroads: Is The Future of Media About 'Connected Marketing'?
    What's the point of media attribution? That's a good question. It reminds me of the scene in the movie "Big" where Tom Hanks says "I don't get it. Why would ...
  • Behavioral Targeting And Paid Search
    Paid search has a blind spot. Unlike display advertising, paid search marketers do not have the ability to do impression-level (or user-level) creative and bid optimization. Because of this limitation, ...
  • Are Search Marketers Afraid to Adopt Digital Media Attribution?
    I was on a great panel at the OMMA Behavioral conference in New York on Tuesday titled "Is Display the New Search?" During the wide-ranging conversation, a recurring theme from ...
  • Ya!Bing: Your Brand Keywords Are Going To Cost More, But Don't Blame Us -- Blame Google
    Don't be surprised on March 4 when your Search Alliance (Microsoft Bing and Yahoo Search) campaigns are suddenly less profitable. Recently, the Alliance announced that, effective March 3, they "will ...