39 results
  • 11 Resolutions For The Search Marketer In 2011
    Over the course of 2010 we have seen an evolution in search vertically, with improvements in localization, personalization, and its convergence with social media. We have also seen a horizontal ...
  • Do You Belong In The Biddable Media Department?
    One of the most urgent questions that clients, agencies, and advertisers are asking is, "How do we adapt our organization for changes in the performance marketing landscape -- particularly the ...
  • Search And The Rise Of Facebook
    2010 has been an incredibly dynamic year for search marketers. However, it is the advancements and changes in other performance marketing channels that will prove to have the most profound ...
  • Bing And Yahoo CPCs: The Inevitable Vs. The Incredible
    Much has been said recently about the Bing and Yahoo search alliance and its effect on cost-per-clicks (CPCs) for the search marketer. For this reason I would like to make ...
  • Shifts In Search and Display Brighten Future For Search Marketers
    I am convinced that there has never been a more exciting time for search marketers. As the lines between search, social and display media fade, advertisers, agencies and marketers face ...
  • Yahoo And Bing: The State Of Paid Search Integration So Far
    The Yahoo-Bing search alliance is moving ahead with full head of steam and we are starting to see some significant Bing click volume from Yahoo search pages. It's not too ...
  • Changing Attribution Models To Improve Search Optimization
    Many marketers and their agencies continue to track and optimize media based on last-click attribution. But changing consumer behavior demands that smart marketers shift away from this outdated model for ...
  • Google's Invitation To Change
    Much has been written about Google's acquisition of Invite Media, but I have seen very little commentary about its potential impact on search marketers. Most of us have viewed this ...
  • The State Of Paid Search Marketing Now
    There have been a slew of reports released in the past week showing that paid search marketing rebounded nicely in the first quarter from the doldrums of the great recession. ...