3 results
  • Why Completion Rate Is Only Half The Battle In Video Advertising
    The dominant metric in digital video is the almighty completion rate. If the viewer watched my 30 second ad to completion, the brand message and impact was made, right? Well, ...
  • Video Convergence Is Here: Adapt Or Face Extinction
    The segregation of TV and digital is deeply engrained in advertising culture, resulting in separate and often competing silos. The common view has been that video is an either/or proposition: ...
  • 10 Ways To Better Use In-Stream Advertising
    n 2009 the IAB led the charge to develop standards and infrastructure to coax adoption and growth in the in-stream advertising space. Expect this standardization to find traction in 2010 ...