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- How Brands Evaluate InfluencersIs massive reach enough to justify partnering with an influencer today? According to Sarah Anne Spaulding, Social Media Manager and Chief Content Editor for Macy's, it's more important to look ...
- SoLoMo Powers Cross-ChannelDuring the "Data, IDs and Machines" panel at OMMA at Advertising Week, Liliana Caro, Global CMO, Kinetic Worldwide, highlighted the social-location-mobile trifecta as being particularly effective in facilitating integration across ...
- Consolidation, Competition Good for BuyersSpeaking on the "Activating Against People-Based Targeting" panel at MediaPost's OMMA at Advertising Week, Oath SVP of Demand Sales Jay Seideman said that consolidation is good for advertisers because it ...
- Oath Benefitting from Google-Facebook DuopolyAre publishers combating or benefitting from the Google-Facebook duopoly? Speaking on the "Activating Against People-Based Targeting" panel at MediaPost's OMMA at Advertising Week, Oath SVP of Demand Sales Jay Seideman ...
- Machine Learning More Practical Than SexyDuring his keynote interview at OMMA at Advertising Week, James Brohamer, Marketing Chief of Staff at Overstock.com noted that his company's use of artificial intelligence and machine learning is more ...
- Esther Dyson: AI Won't Replace PeopleArtificial intelligence may be seeping into different departments in the workplace, but it fundamentally doesn't replace people so much as it replaces tasks, Way to Wellville Executive Founder Esther Dyson ...
- Cosabella Finds New Business Through AIDuring his keynote presentation at OMMA at Advertising Week on how artificial intelligence has transformed his company's marketing operations, Cosabella CEO Guido Campello revealed that AI unearthed new segments that ...
- Print is Definitely Not Dead (for W Hotels) Far from being dead, print is actually a major driver of local business for W Austin, particularly for its restaurant and spa businesses. By taking out full-page ads touting strategic ...
- News Feeds: Your Personalized Echo Chamber?News feeds keep feeding you what you want to see and hear, so how do people learn to absorb opposition viewpoints in the era of social media? As Tom Januszewski, ...
- How Live Shows Your Brand CaresThere is something that shows both how you're in the moment, and how you care about going live, Lincoln Lopez, VP, Marketing and Social Media, T-Mobile, told the OMMA at ...
- Live Streaming and Expectations: the Bar is ChangingConsumer expectations for live streaming are necessarily different to those on TV and other legacy media. You no longer need or have the luxury of six months to launch a ...
- Fake News Matters Most During Campaign CyclesPeople consume news from many outlets these days outside of social media feeds, including the darker corners of the Web, but this is a very self-selecting crowd, Jim Rutenberg, Media ...
- Alexa Integrations and Creative Limitations Amazon's Alexa may be leading the charge into a voice-powered future, but creative limitations abound for third parties trying to leverage the auditory chat bot, panelists explained during the OMMA ...
- Voice: the New Trojan HorseVoice computing is one of two defining technologies we will see in the next 20 years alongside autonomous cars, Ben Gaddis, President, T3, told the MediaPost Brand Marketers Insider Summit ...
- Celebs + Meaningful Engagement= Ultimate InfluenceMeaningful Engagement is what makes Mizzen + Main's roster of sports celebrity endorsers the ultimate influencers, as the apparel brand's husband-and-wife co-founding team told the Brand Marketing Insider Summit audience ...
- Born in 2016: Direct Persuasion Ads The 2016 Presidential Campaign may have given rise to a new form of advertising, Gerrit Lansing, Chief Digital Officer of the Republican National Committee told the audience during his keynote ...
- Gen Z and Millennials are Very Different Gen Z is going to be entirely different from the Millennial generation, Caitlin Donahue, VP, Public Affairs said during the "You Gotta See This: Is Social Media a Channel or ...
- What Team Hillary Did WrongDid the 2016 Clinton Campaign squander the power of the Internet? To a certain , yes, said Jenn Kauffman, SVP, Revolution Messaging during the Marketing Politics event in Washington, D.C. ...
- The RNC's Facebook Playbook During his keynote address at the Marketing Politics event in Washington, D.C. last month, Gerrit Lansing, the Republican National Committee's Chief Digital Officer, revealed how the RNC spent its budget ...
- Ticket-Splitting a Huge Factor in 2016 Election The way President Donald Trump won Wisconsin during the 2016 Presidential race is very different to the way Republican Senator Ronald Johnson won the state last fall, revealing that so-called ...
- Data Didn't Fail Pollsters in 2016, Research DidDid data fail pollsters during the 2016 Presidential race? No, Chris Wilson, Director of Research, Analytics and Digital Strategy, 2016 Ted Cruz Presidential Campaign and CEO of WPA Research, said ...
- What's Your Google Comfort Level?Responding to a question about why HP.com trusts Google with collecting and interpreting data from its new mobile search products, Morgan Chemij, Director of Marketing North America pointed out that ...
- Search Marketers' Wish List: Bring Back Organic DataSpeaking during the "Fragmentation-Tying Search to Retail in Stores" panel during SIS in Deer Valley, Utah last week, Mike Gauld, VP, Director of Search, DigitasLBi said that at the very ...
- Tech Silos and the Disparate Connection of DataThe number one challenge for digital marketers today is the disparate connection of data, Jason Owen, GM and SVP, credit.com, explained to the Search Insider Summit audience in Deer Valley, ...
- How Uber Views AI and Machine LearningThe Uber of the future will be one where IoT devices and AI and machine learning instruct the system to know when to call an end-user an uber, Alex Otrezov, ...
- Cannibalization as an SEM StrategyPreventing cannibalization is next to impossible, especially when competitors are bidding on your branded keywords, which is why it's part of online transportation giant Uber's search strategy, Alex Otrezov, Uber's ...
- Facebook Advertisers Dissatisfied with AttributionA whopping 87 percent of Facebook advertisers are dissatisfied with their current attribution model, Frank Lee, industry Lead, ecommerce, Global Marketing Solutions, Facebook revealed at the Search Insider Summit in ...
- Attribution Wars: Google vs FacebookIt should be little wonder that attribution is one of today's biggest marketing headaches, especially when you consider that the Web's two inventory giants have totally different approaches to the ...
- Chatbots: 1:1 Messaging at Scale The idea of one to one messaging at scale is considered the Holy Grail for marketers. As Dave Schoonover, Senior Head of Digital, Social, CRM & .com, Kia Motors America, ...
- CRM: Where Email, Design and UX IntermixDuring the EIS panel "Email as a Strategy, Not a Tactic", Madison Norton, Manager, CRM/Email, BuildDirect, noted that for the online home improvement retailer, a multi-funnel approach to CRM is ...
