5,971 results
  • Why Tech Providers Need to 'Step Up'
    The companies providing technology platforms for programmatic advertising really need to step up their game, especially where newer media formats are concerned, Rich Sobel, SVP, Programs & Services, Publicis Media-Data, ...
  • Offline Measurement and Attribution are Improving
    During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel Success?" Nick Cavet, Associate Partner, Digital Strategy, VSA Partners, notes that offline measurement attributed to programmatic advertising has ...
  • Why Ad Prices are Going Up
    In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricing, Quality, Availability", Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company, and Mike Moreau, COO, Link Data ...
  • In Praise of Ad Blockers?
    During the OMMA Programmatic panel "Blocking, Fraud and the Buy-Side", Greg March, CEO, Noble People, and Steve Carbone, Chief Digital & Analytics Officer, MediaCom, disagree about whether or not ad ...
  • Attribution the Key to a Full Funnel Programmatic Strategy
    It's hard to communicate the value proposition of a brand in a small banner ad, Terri Rockovich, VP of Acquisition, Casper notes during her interview at the Programmatic Insider Summit, ...
  • Programmatic a Full Funnel Solution for Casper
    Online mattress delivery upstart Casper started small with its programmatic efforts when the brand launched its first digital marketing campaign a few years ago, but the category soon grew to ...
  • Is Cross-Device a Strategy or a Tactic?
    Programmatic advertising strategy should be about addressing the customer journey and creating an ecosystem of environments and experiences rather than simply trying to push them down some funnel, Emmy Spahr, ...
  • EA's Data Will Make You "Salivate"
    "The data we have will make you salivate," Stephanie Sczech, Director, Global Lifecycle Marketing, Electronic Arts, tells the Programmatic Insider Summit audience during her keynote address. From first party registration ...
  • App Fraud is its Own Ecosystem
    In the mobile app world, you can run into install fraud or attribution fraud, Joshua Niederriter, Head of Programmatic, Fetch, explains during the "Managing Fraud" panel at the Programmatic Insider ...
  • Fraud is Pervasive, it's Not Just Programmatic
    If you think fraud only affects programmatic advertising, you're missing out on the bigger picture, Belinda Smith, Digital Media Lead, McGarrah Jessee tells the "Managing Fraud" panel at the Programmatic ...
  • Ad Tech Can Be a Benefit for All
    Technology helps advertising become more granular and specific, which is actually good for consumers, as long as messaging doesn't get too intrusive or creepy, says Nick Frontiera, Account Director of ...
  • Streamworks to Power Live Streams on AP Video Hub
    Streamworks International furthered its partnership with the Associated Press this week by agreeing to provide streaming services for the AP's recently launched 24-hour live news service for digital publishers, AP ...
  • BrightRoll Exchange Launches RTB For Mobile Video
    BrightRoll on Friday announced that its BrightRoll Exchange now offers real-time bidding for mobile video, which the company claims is a first for the industry. ...
  • Apple's iPhone 5 Has A Mountain To Climb To Surpass Samsung's Online Video Buzz
    It may still be early days, but Apple has a long way to go if buzz for the iPhone 5 is to surpass the video marketing efforts of competitor Samsung ...
  • DNC Beats RNC In Online Video Views
    In terms of online video views, the Democratic National Convention beat the Republican National Convention, generating more than 13 million views from its Top 10 convention speakers, compared to 7.3 ...
  • Martha Stewart Living Omnimedia Turns To Digital Video
    Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is turning to Web video to revitalize its fortunes. On Monday, the company announced nonexclusive ...
  • Report Underscores Netflix's Brand Loyalty Problem
    Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand loyalty problem, according to a new study. ...
  • Report: YouTube To Bring Movie Rentals To Connected TVs
    YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that YouTube would add paid movie rentals to its app across hardware partner TP Vision's ...
  • Amazon Adds EPIX Content to Prime Instant Video, Prompting Netflix Slide
    Amazon on Tuesday announced that it had signed an agreement with EPIX, which is a joint venture of the movie studios Lions Gate, Paramount and MGM, to distribute its roster ...
  • HBO Launches Streaming Video Service In Scandinavia
    HBO on Thursday announced a new online service in Scandinavia that marks the first time the Time Warner company has taken its content directly to consumers. ...
  • YouTube Updates Xbox App
    Google's YouTube, which is busy overhauling most of its apps on different platforms to make room for ads, updated its Xbox app on Tuesday. The company says the update is ...
  • Report: YouTube To Stop Funding Underperforming Original Content Channels
    Google's YouTube is getting ready to drop underperformers from its roster of 100+ professionally produced original content channels, according to a new report. ...
  • Report: 18 Percent of Consumers Watch Online Video Content on TVs Worldwide
    Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video content several times a week, according ...
  • YouTube Offers Skippable Video Ads For Mobile Devices
    YouTube on Wednesday began offering its TrueView in-stream ad format -- which allows consumers to skip in-stream pre-roll ads and only charges advertisers for the ones that consumers actually watch ...
  • Univision Partners With YouTube For Election Coverage
    Spanish-language broadcaster Univision on Wednesday said it was teaming up with Google's YouTube to provide coverage of the upcoming Democratic and Republican conventions and the U.S. Presidential Election via the ...
  • Visible Measures Launches New Video Monetization Platform
    Boston-based Visible Measures, which just last week announced $21.5 million in new funding, on Tuesday unveiled a new advertising platform that pays publishers whenever a user watches an advertiser's video ...
  • China's Top Two Online Video Firms Merge
    Shareholders have approved a plan that will bring Chinese online video giants Youku and Tudou together in a deal estimated at more than $1 billion. ...
  • Report: Providence Equity Buyout To Trigger Uncertain Future For Hulu
    The next few weeks could see sweeping changes at Hulu triggered by the exit of co-owner Providence Equity Partners, according to an internal memo obtained by 'Variety.' Among other things, ...
  • Report: Apple In Talks With Cable Companies Over TV Partnership
    Apple Inc. has been talking with some of the biggest U.S. cable operators, including Time Warner Cable, about teaming up for a new device for live television and online video ...
  • Report: China's Online Olympics Audience Sets Record
    A whopping 485 million users watched CNTV's coverage of the 2012 London Olympics via PCs, mobile and connected devices, according to data that China's state broadcaster shared with GigaOm. ...