84 results
  • Does Personalized Search Equal Better Results?
    A recent survey conducted by market research technology firm Ask Your Target Market (AYTM) concluded that a majority of search engine users disapprove of personalizing search results based on previo ...
  • The Fallacy Of Google's Protected Query Data Announcement
    It's been nearly four months since Google first announced it was making search "more secure" by encrypting the search queries of users logged in to Google Accounts. At that tim ...
  • The Death of Google's Urchin Analytics -- And Why We All Should Care
    Last week Google officially announced it would be retiring its Urchin Software web analytics technology -- a move that was a long time coming. ...
  • In Search Of New Beginnings
    The new year presents a blank slate, and there are plenty of opportunities for search and social marketers to start fresh and pursue new paths. These may not all ...
  • Three Holiday Delights And One Lump Of Coal For Sems
    Since this year marks the close of my eighth year in the search industry, I thought it would be neat to do a bit of professional reflection on this ye ...
  • Is Facebook Luring Marketers Toward The Next Bubble?
    I've been observing an interesting trend in our industry over the past two years: paid search marketers, abandoning their posts to conquer the Web's next advertising frontier -- Facebook Ad ...
  • Platform Positioning As A New Communications Norm
    I've been thinking a lot about platforms lately -- and it seems as though the Web's largest technology firms have been thinking a lot about them too.Platforms are brand ecosystem ...
  • Why Siri Is The Most Exciting, And Terrifying, Evolution Of Search
    The technology world has been buzzing about the recent introduction of the iPhone 4S. As a device and platform, it’s sleek, smart, intuitive and accessible to users of all age ...
  • What Would Google Be Without SEOs?
    Last week wasn't Google's finest hour -- at least not in the eyes of the SEO community. It was then that Google announced it was "making search more secure" ...
  • Four Hidden Gems Within Google Analytics
    I am an admitted data nerd. I get excited about funnel visualization. I hang on Avinash Kaushik's every word. My most recent outlet for geeking out has been Google Analytic ...
  • Facebook: A Platform Built for Disruption
    Facebook had a big week last week -- potentially the biggest of its seven year existence. At the F8 Developer Conference on Thursday, a completely overhauled layout and user experien ...
  • For Marketers, Social Isn't Quite The New Search
    My friend and colleague Scott Gillum recently wrote a piece arguing that social warrants experimentation, but until more is known about its impact on the bottom line, marketers should ...
  • Multichannel Attribution & the Modern Digital Marketer
    Last week Forrester Research released its projections for the growth of the interactive marketing space through 2016. According to Forrester, $77 billion per year will be spent on digital marketi ...
  • The Social Search Column I Wish I'd Written
    In May, I wrote that "Social is the New Search," and articulated my thoughts on how the adoption and evolution of social media would have a profound impact on tradition ...
  • The Search Industry Of Tomorrow
    The search industry moves fast. I'm always amazed at the pace of evolution and reinvention that occurs in our space. What is true one day is no longer valid t ...
  • Enterprise Paid Search On Overdrive
    Enterprise paid search marketing is complex, and each day it grows incrementally more complex. New advertiser options, more sophisticated ad-serving technologies and new entrants to the SEM auction are near-dai ...
  • Investigating rel=author's Organizational Impact
    It seems as if all the talk in search these days centers on social signals. The way that people find and share content online has been forever changed by soci ...
  • Welcome To The Summer Of Search
    At SMX, search marketers from across the globe convene for two days to discuss the state of the industry, predict future trends, and network, with announcements that should dictate h ...
  • Social Is the New Search
    With the news that Facebook and Bing have strengthened their social search partnership, the office this week was abuzz with questions directed toward me and my team. · What ...
  • Exploring The Importance Of 'Who' In B2B Search
    In my first column this year, I set my sights on reinventing B2B search best practices. In that piece, I alluded to a "holy grail" for program analytics where B ...
  • The Call for Smarter Search Analytics
    Search marketing and data analytics have always been connected at the hip. Even during the early days of search, part of the attractiveness of the channel was its transparency. ...
  • The Secrets to Creating Killer KPIs
    The process of identifying proper, actionable key performance indicators (or KPIs) is arguably the most under-appreciated ingredient of a well-rounded search marketing program. On-target KPIs can empower the SEM ...
  • Searching For Some Integrity
    I have to admit, I'm in a reflective and sentimental mood these days. Last month my wife and I welcomed our third child into the world. During my short paterni ...
  • The Reinvention of B2B Search
    We've just lived through the season of predictions in our industry, when every observer and practitioner forecast what they believed will become the year's key storylines and trends. Will th ...