10 results
  • 2017 Will Be The Year Of Measurement
    Measurement will be huge in 2017. Right now there is ambiguity around how things like viewability are being measured. It will become even more important for platform partners to have ...
  • The Next Brand Frontier: A.I., Chat And Mobile Apps Marketing
    Additional opportunities for monetization will unfold for messaging apps as users become more comfortable interacting with chatbots, programs that respond to natural language text and fulfill commands, powered by artificial ...
  • The Autonomous Future Of Media
    There are emerging developments in digital marketing that could lead to some interesting opportunities for marketers, media companies and technology developers this year. The biggest trends are around the movement ...
  • Integration or Individualization? In Social, The Answer Is Both
    The social-media landscape is expanding at the speed of light, yet diverging in every direction. While the resulting fragmentation presents an increasing level of difficulty for marketers to reach their ...
  • Is Your Marketing Starting A Conversation?
    Each marketing effort must be evaluated using a combination of paid, owned and earned media values. What does this mean for the new age of media planning? ...
  • Can Machines Manage Brand Engagement?
    Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will cease to be "custom" and will ...
  • Milner's Millions Marked For Social Startups
    Russian super-investor and Digital Sky Technologies head Yuri Milner says he's got over $1 billion set aside for social startups over the next five years. "We monitor close to 50 ...
  • The Best Format For Online Video Ads
    Daisy Whitney talks to Jason Witt of MTVN, who tells her that MTV has found in research that the most effective ad unit is the five-second pre-roll and video over ...
  • Why E-mail Has Become A Mainstream Element Of The Media Mix
    While performance marketers know that the ROI of e-mail in the media mix has long been compelling, it's the combination of brand benefits and performance ROI that has the savviest ...
  • Emailing You Some Predictions For 2005
    Any wanna-be pundit can produce the perfunctory industry predictions at year-end--even this one. But some of these predictions may surprise you. ...