1,020 results
  • Little Games, Big Engagement
    One of the challenges brands often face when they look at getting into gaming is cost and time. Concepting a game people will actually play takes a great deal ...
  • Let's All Go F2P
    Free to Play, F2P, Freemium - however you describe it, the business model where consumers get the cow for free, but they need to pay for the milk, the bucke ...
  • Can Brands And Indie Games Play Nice?
    In roughly two days, independent game studio Addo Games will close out a funding drive for their iPad game in development, "Robots Love Ice Cream" -- a game paid f ...
  • 'CivWorld' And Its Less-Than-Auspicious Launch
    "CivWorld," a social game based on the storied "Civilization" franchise, is not exactly tearing up the charts. According to AppData, two weeks after its launch, "CivWorld" has a little und ...
  • 'Empires And Allies': A Step Toward Real Social Gaming?
    This week, Zynga launched "Empires and Allies," the latest in its line of addictive, microtransaction-based building/strategy games ahead of its rumored upcoming IPO. Despite being the most successful Facebook ga ...
  • Portal 2 ARG Launch Offers Great Marketing Lessons
    Two weeks ago, Valve Software released -- to critical and popular acclaim -- the highly anticipated sequel to its comedic first-person puzzle game, Portal. The game was originally scheduled ...
  • EA Sports Takes Steps To Dominate Social Gaming
    At the recent MI6 Game Marketing Conference, EA Sports honcho Peter Moore issued a challenge to competitors in the world of social games, including market leader Zynga. EA Sports ...
  • Color And The Future Of Mobile-Social Gaming
    This week, photo-sharing start-up Color made huge news by securing a boatload of venture capital, banking on the idea that people in close proximity to one another will want ...
  • 'Birds' Flock To Facebook
    Great news for people who love birds and hate pigs: this week Rovio, developer of some of the top iPhone games, announced that it's bringing its marquee title "Angry Bird ...
  • Are Social Games Evil?
    Not everyone is the biggest fan of Farmville, Frontierville, Cityville and the like -- at the very least, if you don't play them, you've almost certainly hidden them from yo ...
  • Indie Studio Invites Consumers Into The Creative Process
    Steam's fastest-selling new release this month isn't EA's much-hyped "Dead Space 2" (whose "Your Mom Will Hate It" ad campaign is a little puzzling for a game targeted at playe ...
  • Microsoft, Riot Games Eventually Embrace Amateur Developers
    In the world of gaming, talented but amateur creators have a complicated relationship with the brands they love. Sometimes, they create new content on top of an existing game, a ...
  • 'Smurfs' Trump 'Birds,' Highlighting Rise Of Virtual Buying
    Last week, my colleague Josh Lovinson covered the new world record in the most expensive virtual goods transaction -- $335,000 for a virtual property in "Entropia" -- and the profusi ...
  • New Gaming Model With Release Of 'Undead Nightmare'?
    You may have seen some of the ad blitz for this weekend's launch of "Red Dead Redemption: Undead Nightmare," a zombie-themed downloadable content (DLC) pack that builds on top ...
  • 'Duke Nukem' Dev Builds Goodwill With Community Project
    Any gaming enthusiast worth his or her salt knows the troubled tale of "Duke Nukem Forever," and its journey from hotly anticipated title to potential vaporware and back again. Announc ...
  • Controversies Swirl Over Purity Of Social Games, Microsoft's Jab At 'Nerds'
    Earlier this month, Microsoft hosted several press events to introduce its Kinect motion control product to fashion and lifestyle press and bloggers, aiming squarely at the casual set to se ...
  • Best Buy Enters Used Game Market As Devs Rail Against It
    Game publishers and developers hate it when people buy pre-owned games. Most of them keep relatively quiet about it, but this week, THQ's Cory Ledesma called out patrons of Gamest ...
  • 'Starcraft 2': Success Without Innovation
    If you're reading this column, you probably don't need me to tell you that (1) "Starcraft 2" came out this week, and (2) it's probably the biggest PC. gaming sto ...
  • The Real World of Warcraft
    If you ever want to be really, really insulted, a great place to go is the World of Warcraft forums. They've grown to be one of the largest online gami ...
  • Portrait Of A Killer Kinect App
    Very few games actually offer a gameplay experience that is enhanced by the addition of motion control, and still fewer offer experiences that would be impossible without it. But Dan ...
  • Adding Virtual Value To Real Product
    If you've hidden all the "Farmville" and "Mafia Wars" notifications on your Wall, you may not have heard about developer Zynga's latest move to infiltrate your daily life with virtu ...
  • Will Apple's Anti-Flash Stance Affect Mobile Gaming?
    This week, Apple impresario Steve Jobs put a shot across Adobe's bow, explaining in detail why the iPod Touch, iPhone, and iPad (The "iPlatforms," hereafter) do not and will n ...
  • Free-To-Play Games Free Up Game Market
    Game developers like Zynga have thrown a major spotlight on social gaming with titles like "Farmville" and "Cafeworld." At the same time, these games are bucking another major trend, th ...
  • Advergames For Games
    The latest installment of the storied "Tomb Raider" franchise is slated to release this summer on Xbox Live and the Playstation Store. Or is it? "Lara Croft and the Guardia ...
  • Points, Points Everywhere...
    Last month was the annual DICE (Design, Innovate, Communicate, Entertain) Summit, and there was one talk in particular that captured a lot of imaginations -- Carnegie Mellon University Professor Jes ...
  • Games For Adults
    Whenever a controversy around video game censorship arises, the main argument advanced by the anti-censorship side is that video games simply aren't for kids anymore -- as the hobby h ...
  • Gaming Potential Of IPad May Fall Short
    Apple's hype-laden announcement of the iPad has come and gone, along with 2010's full complement of feminine-hygiene-product-related jokes. Very few products have been the subject of more pre-launch rumor, a ...
  • Game Joins Movie In $1B Take -- And As Target Of Controversy
    The big entertainment headlines this week are all about "Avatar" breaking records and earning over a billion dollars in box office takings, faster than any movie in history. But amo ...
  • Leveraging The Fanatic-For-Points Gamer
    Nearly anyone who's active on Xbox Live is aware of Gamerscore points, awarded for achieving certain in-game goals. They're not used for any sort of material gain -- they're pu ...
  • Will Spore Spread On Facebook?
    Electronic Arts yesterday launched a social extension of one of its hit properties of 2009, Spore, with the Facebook game "Spore Island," which allows players to create and evolve ...