104 results
  • Programmatic Data Doctors To Watch In 2015
    For programmatic to truly lead all forms of digital marketing, data experts -- or what I refer to as "data doctors" -- need to lead the industry in a complicat ...
  • Programmatic Brand Advertising's Mount Rushmore
    Mount Rushmore National Memorial is a sculpture carved into the granite face of Lakota Sioux near Keystone, S. D. The iconic symbol of leadership and greatness was created in ord ...
  • Six Flags: Mobile Ad Exchanges Are More Than Amusing To Brand Advertisers Now
    Mobile ad networks can specialize in in-app advertising, android, iOS, tablet-only, mobile video, and so on. This is a very busy space -- but few stand out as much ...
  • Fantastic Four: Comparing Agency Trading Desks' Programmatic Efforts
    The Fantastic Four agency holding groups, and their respective trading desk efforts in programmatic, have been debated, followed, loved and hated. Many have even made recent game-changing acquisitions and investmen ...
  • Lucky 7 Big Data Doctors And Programmatic Brand Advertising
    Even though data management is a huge challenge for most advertisers and publishers, the industry is getting a handle on the must-have set of tools for DMPs and DSPs. T ...
  • The Big Five And Programmatic Brand Advertising
    The Digital Big Five (Google, Facebook, Microsoft, Yahoo and AOL) have strategically built, bought, and partnered to ensure they lead in direct digital sales as well as programmatic. ...
  • Programmatic & Big Data Nerds: It's Marathon, Not Sprint
    Everyone -- especially runners -- loves the New York City Marathon. The same passion can be felt by programmatic and data enthusiasts. Programmatic buyers and sellers are constantly sprinting f ...
  • Time-Based Programmatic Solves Advertising Attention Deficit Disorder
    Time-based metrics are getting everyone's attention at the moment because buying proxies of time are much better than buying clicks. Brands are fighting for a slice of a consumer's lif ...
  • Is Premium Programmatic Just Like The Ryder Cup?
    The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged ...
  • Programmatic In-House (Brands) Vs. Out-Of-House (Agencies)? Actually, Both Are Needed
    Experts in programmatic believe in-house buying by brands plus value-added services from agencies are both needed to realize the huge potential of programmatic. There are five reasons why it's ...
  • Programmatic's POEM: Paid, Owned and Earned Media
    The terms "paid, owned, and earned media" (POEM) have become the best way to describe the digital media space today. In fact, many argue this is the only way f ...
  • Programmatic First: It's Branding, Stupid!
    The window to premium programmatic is not simply open, but it has been shattered. Everyone has a "programmatic first" mentality, which is needed for 100% brand advertiser adoption. ...
  • The Programmatic Obesity Problem
    The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing to the epidemic facing a fatt ...
  • Programmatic Brand Advertising: Measurement's Perfect Storm
    Today's programmatic brand advertisers are finding it critical to build upon the four waves of development in analytics and measurement. These waves include current viewability and quality efforts, the wo ...
  • Renewed Focus On 'Tech' In Ad Tech Creates New Digital Big Five
    Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Google and now Facebook have set the direction, held the most reach, and developed or acquired the majority ...
  • Size Matters With Big Data And Internet of Things For Programmatic
    Even though we have been hearing a lot about big data, the amount we are actually gathering today pales in comparison to what is about to happen once device connectivi ...
  • Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
    Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into the area. Despite all of t ...
  • Computers Versus Humans In Premium Programmatic
    If IBM's computer, Deep Blue, can beat chess masters and their follow-up, Watson, can win on "Jeopardy," when can the "premium robot" Sherlock help us win premium programmatic? ...
  • Open Programmatic: Let The Network Do Some Of The Work
    The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many of the successful technology companies a ...
  • TripleLift's Berry Works To Scale Native Advertising Through RTB
    TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave it to a lawyer by training, an MIT-trained product g ...
  • Three Phases Of Development For Premium Programmatic: Software, Data, Platform
    It wasn't too long ago that technology companies were using the initial software-as-a-service (SaaS) programs to (hopefully) provide analysis through computed statistics. The data was manually inputted and mined throu ...
  • BrandSense -- Similar To Google's AdSense -- Will Help Premium Programmatic Take Off
    In June 2003, Google AdSense was launched to help Web site owners earn money from content-related text ads. Google quickly changed to display ads to help reach specific audiences a ...
  • Desperately Seeking Susan -- And Programmatic Validation
    In the mid-'80s, Madonna was on top of the world musically, but wanted "desperately" to be validated as an actress. Programmatic advertising is on top of the digital media landsca ...
  • Programmatic Mobile Video: Floor Wax or Dessert Topping? It's Both!
    In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used as floor wax or a desse ...
  • CMOs Who Awaken To Big Data's Power Think Inside
    The Big Data (Internet) of Things movement can help clarify the measurement to help everyone make money and build programmatic for brand building and buying. Measurement needs to keep ...
  • Premium Programmatic Needs A Score For Real-Time Branding
    All the Cannes Lions party invites are out, the juries are formed, and all that is left now is to announce the winners! Something as subjective as judging creative c ...
  • Mindshare's The Loop: Where Wetware (Humans) Meets Software (Machines)
    WPP had three wins in the first half of the year. The first win was the merger of 24/7 Real Media and Xaxis, which gave WPP the largest trading de ...
  • Mobile Passion Is Priceless For Programmatic
    In the 20-year-old-plus search and display digital media industry today, video has raised all boats. Yet mobile promises the most disruption, new customer experiences and deeper engagement. And in mobile ...
  • Programmatic Internet Of Things Right Around The Corner
    Big data's potential for programmatic advertising, if utilized in milliseconds, will allow brand advertisers to act in the moment (real-time): a place where consumers are more likely to view advertisi ...
  • How Finance Advertisers Are Taking Advantage Of Programmatic
    Programmatic now delivers more than 33% of financial ads, according to the Journal of Financial Adverting and Marketing. In addition, more than half of financial brands will spend ad budge ...