41 results
  • What Does Mom Really Want For Mother's Day?
    Retailers and manufacturers primed for Mother's Day sales, listen up! Moms are not that interested in what you have to offer. ...
  • Is This The Year Of The Female Superhero?
    It looks like the entertainment world has discovered that young girls and superheroes - especially female superheroes - are the newest super force. ...
  • Making Millennial Moms Merry
    For those who market to moms, 'tis the season to be jolly. After all, when it comes to holiday plans - from what to buy for the family, to shopping ...
  • BlogHer: 10 Years Later
    In late July, I attended the 10th anniversary celebration of BlogHer, the world's largest conference for female bloggers. This marked my seventh BlogHer event: Twice, I have been a panelist, ...
  • Putting It All In Perspective
    I've been attending mom blogger conferences for years-this summer will be my seventh BlogHer event. Yet this month was the first time I had the opportunity to turn out for ...
  • Do Moms Make Better Entrepreneurs?
    If necessity is indeed the "mother of invention," then moms are increasingly finding it necessary to not only invent products to make the world go 'round, but to build their ...
  • Women Rule The (Social Media) World!
    On Monday and Tuesday, I attended the 2014 Sandbox Summit, a wonderful meeting about the convergence of technology and education. One of the speakers from BuzzFeed mentioned that women share ...
  • The Way To Her Heart, And Purse, Is Through Her Smartphone
    Recently, BabyCenter hosted its annual Insights Series to reveal the findings from its 2014 Millennial Mom Report. Since 83% of new moms are Millennials - women 18-34 - the report ...
  • Getting Mom Friendly At CES
    The Consumer Electronics Show in Las Vegas each January is always a trip - in more ways than one. My favorite stop is always MommyTech, for its annual conference on ...
  • A Look Back At 2013
    As we speed toward the end of one year and the start of yet another, here's a quick look back at some standout 2013 mom-related trends. ...
  • Are Blogger Moms 'Measuring' Up?
    We started working with mom bloggers nearly eight years ago, at a time when hardly anyone knew who or what they were and persuading brands to trust this new and ...
  • Are Dads The New Moms?
    Back in June, I posted an Engage:Moms article citing a survey we had done about dads' role in household purchasing decisions. Based on our long-term experience with moms, we strongly ...
  • The Changing World Of Moms
    I'm a big believer in research and hard numbers as legitimate indicators of trends. Recently, I've been reflecting on how demographic studies have identified so many changes in the world ...
  • Are Dads The 'New Black'?
    Just as navy (then pink, then who knows what) became "the new black" of the fashion world, dads are becoming the hot new thing in marketing to parents. Survey after ...
  • What Does She Really Want This Mother's Day? Not What You'd Expect!
    Who needs expensive gifts? The No. 1 present moms want for Mother's Day 2013 is something handmade from their child. But the second most-wanted? Skip the store-bought greeting cards and ...
  • Smartphones Rule
    Moms are connected these days, and there's no question that cell phones - and smartphones, in particular - have changed modern motherhood. Moms can now rely on their smartphones to ...
  • Fitness Marketers, Reach Out On Social Media
    Whether they're working in or out of their homes, moms are busy. How do they manage to take care of themselves and stay fit? And what's the best way for ...
  • 2013: The End Of The Mommy Blogger?
    December editorials are traditionally packed with predictions for the following year and, therefore, I will proffer this one: 2013 may well be the end of the mommy blogger as we ...
  • Sleigh Bells Ring, Moms Are Listening
    If things go as predicted, this year's holiday season will be a jolly one for retailers. The National Retail Federation (NRF) is forecasting a 4.1% gain in spending over 2011, ...
  • How Moms are Using Social Media RIGHT NOW
    Moms love Facebook -- but they trust blogs. And 92% of moms active in social media are buying products as a result of a social media recommendation. ...
  • Hey, Mom, It's Back-to-School Buying Time
    It's back-to-school time yet again, and moms across the U.S. are planning their annual scholastic shopping spree. We reached out to our Social Savvy panel to find out what was ...
  • Making The Best Of BlogHer
    For those who market to moms - and those who want to - there is no experience quite like the BlogHer annual event. Now in its eighth year, and taking ...
  • What Do Mothers Really Want For Mother's Day?
    Candy and flower sellers, beware. What you offer is not what moms really want for Mother's Day. ...
  • To Interest Moms, Try Pinterest
    TechCrunch recently crowned Pinterest 2011's "Best New Start Up," and in February alone, Pinterest saw 16.23 million unique users. TechCrunch also reported that 80% of Pinterest's user base is fem ...
  • Make Room For Daddy
    While moms, without question, remain the major decision makers when it comes to household purchases, dads are becoming more involved in the process than in the past. ...
  • Moms, Tech And CES
    Thirty-nine percent of women begin using technology more when they become moms, and women's tech purchase criteria change when they have a child, according to a BabyCenter study. Nearly half ...
  • Moms, Blogs And What The New Year Will Bring
    It's been the year of the mommy blogger, as companies of all sizes have fully recognized the potential impact of blogging moms on consumer purchasing decisions. ...
  • Moms And The Zero Moment Of Truth
    Moms, perhaps the most discerning of consumers, are shopping differently, according to a just-released Google study called the "Zero Moment of Truth (ZMOT)." The study addresses changes in consumer shopping ...
  • Marketing And The Single Mom
    A generation or two ago, the single mom -- whether divorced or never married - was hardly a marketing target. Her numbers were relatively small, she typically had no financial ...
  • New Survey: Moms, Brands And Twitter
    How are moms using Twitter? Earlier this month, we asked that question of our Social Savvy research panel, comprising moms active in the social media space. We are announcing the ...