18 results
  • Be the Data Steward for Your Organization!
    Email marketers manage and use a lot of data, and so are a logical choice for leading a data governance program for the organization. ...
  • It's the Behavior, Stupid! (When it Comes to Mobile Email)
    Mobile is not optional. It's the number one destination for email interaction. ...
  • Amazon: If the Customer Doesn't Request it, Send Anyway!
    Amazon's program is incredibly customer centric. It was rather surprising to hear that sometimes they send information that is not specifically of interest to the customer. ...
  • Amazon: If the Customer Doesn't Request it, Send Anyway!
    Amazon's program is incredibly customer centric. It was rather surprising to hear that sometimes they send information that is not specifically of interest to the customer. ...
  • Responsive Design ROI - More than Mobile
    CareerBuilder.com generated almost immediate ROI from responsive design and optimized mobile experiences. ...
  • Email Subscriber Research - Necessary or Frivolous?
    Why do we not spend money surveying our email subscribers? ...
  • Has Any Email Marketer Become the CMO?
    As stewards of the data, email marketers often drive digital innovation. Why not aspire to run the show? ...
  • When Every Email Message is Precious
    How long does it take to get a campaign out the door? ...
  • Contextual Relevance in Email Marketing - Is It Data or Content Driven?
    We never leave the data behind in any aspect of email marketing. There is art and science of email marketing illustrated in how creative deisgn and production is managed. ...
  • Launching a Mobile App for TurboTax
    How do we leverage movile to accelerate our core business? The TurboTax team developed a really cool SnapTax mobile app to allow customers to file their taxes and earn ...
  • Technology & Content Enable Subscriber Connection
    Reality check: technology is not a replacement for a great email marketig strategy. Technology providers discussed what drives innovation in personalization of email messaging. ...
  • A WOW Re-election Story: Email Marketing Essential to Politcal Campaigns
    No question: Email marketing has changed how political campaigns are funded. One of the coolest things that keynote speaker Toby Fallsgraff shared is around the challenges of using email marketi ...
  • Just a few words on Relevance
    The goal of relevance is clear: Right message, right person, right time. Yet, relevance is like art. It's in the eye of the beholder. What is relevance, anyway? ...
  • Picks of the 25 Great Ideas That I Think Have Value
    Panelists -- all industry mavens -- offered 25 great email marketing ideas, some of which I thought were pretty powerful. I'm only including here those I thought had real valu ...
  • Email Is A Strong Tool to Socialize the Enterprise
    Email is still a very important channel in socializing the enterprise, because although social, search and web microsites are great ways for customers to be introduced to a branded experienc ...
  • Reponses Rates - Will They Help Us Decide Email Value?
    Stephanie Miller, VP, Email & Digital Services at Aprimo, asks: Should response rates be the final arbiter for removing someone from the file? This has been a "best practice" f ...
  • Seven Myths And Two Truths About Inbox Placement
    Conversations about email deliverability seem to exist in an "echo chamber" -- there's a lot of noise. A bit of information that is only partially correct quickly becomes accepted wisdo ...
  • Value Of Email Address A Gap In Marketer's Toolkit
    Last week's column by Chad White explored the variety of refer-a-friend programs used by retailers. Let's put that and every other topic around email marketing in perspective -- if markete ...