3,205 results
  • 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
    Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love. ...
  • Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
    For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
  • 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
    The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs ...
  • Zenni Optical Positioned To Trump Hipness With Value
    This could prove to be a record year for a brand that was doing D2C eyewear many years before Warby Parker made it cool. ...
  • Slumberkins: Coping And Comfort Sell Themselves Now
    Slumberkins was built for this crisis, even if the founders of the emotional learning brand never quite had it in mind. In 2016, best buds Callie Christensen and Kelly Oriard ...
  • Potbelly: 'This Is The Moment When Brands Are Built'
    While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption. ...
  • Linebacker Story Time: Jags Tackle the Crisis
    Even this early in the Covid-19 crisis, we have been hearing it again and again from marketers: It's all about the content now. ...
  • Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
    "I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider. ...
  • Vitamix Blends A Loyalty Strategy That Rewards Engagement
    Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
  • Melt It Forward!: Melt Shop's Social Reach Gets Repurposed In The Crisis
    Melt Shop's "Melt It Forward" program provides deliveries to frontline health workers. ...
  • Pulling Playboy.com Behind The Paywall
    In the modern era, where digital's adverse effect on media experience is unavoidable, can Playboy.com maintain quality content that it prides itself on? During a keynote interview at Publishing Insider ...
  • From Basketball to Excellence: The Jordan Brand Evolves
    Aiming to unleash the Michael Jordan in everyone, the Jordan brand's marketing team highlights how training is the secret sauce for champions of all kinds. This team turned a training/venue ...
  • Setting The Top Of The Funnel Higher
    The marketer's job is to get the audience -- not to assume who their audience is. Lindsay Hendricks, senior media manager at Positec Tool Corporation, shares some surprising findings during ...
  • Beast's Avlon: Influence Matters More Than Scale For Its Own Sake
    "News needs to do two things right now," Daily Beast Editor-in-Chief John Avlon declared at the Publishing Insider Summit earlier this month. "We need to call b**ls**t. And we need ...
  • Co-Opting The Platforms
    Don't just leverage the major social platforms - co-opt them, says SourceMedia's CMO Matthew Yorke. He explains how his high-CPM b2b publishing brands are using social analytics and their own ...
  • What Is So Hard About Implementing Machine Learning?
    Giving up control and selling the sales team represent some of the biggest challenges to implementing machine learning into email marketing. Or so say Jennifer Muse, Senior Director, Email Product ...
  • Gmail Is The New Persistent Identifier
    Email is becoming one of the best persistent identifiers because Gmail is so "sticky," says Phil Davis, Chief Business Officer, TowerData, at last week's Email Insider Summit on Amelia Isl ...
  • Don't Boil The Cross Channel Ocean...Or Eat The Elephant
    Metaphors were flying at the Email Insider Summit panel on cross-channel marketing last week on Amelia Island. Don't "boil the ocean" or "eat an elephant" advised our panel. It is ...
  • Buying Into Silo-Busting
    Cross-channel marketing is not just about the big plan and the tech. It requires internal buy-in on multiple levels. Our Email Insider Summit panel on cross channel last week at ...
  • Does the Org Chart Match Cross Channel Ideals?
    It is not just the channels that are siloed. It is the data, too. VISA's Mary Grundy outlines just how deep the change needs to be among brands to realize ...
  • How Do You Define "Inactive" In Email?
    It depends, of course. Every brand has to measure a number of parameters before determining when a user is really inactive. Our panel on "Searching for the Next New Thing" ...
  • Even Uber Can Get Overwhelmed By The Data
    Jealous of Uber's wealth of detailed user data? According to their eCRM Manager Wayne Miller, even this master of data can get overwhelmed by it all and finds it best ...
  • Video Extra: AdBlock Plus Enters The Lion's Den
    At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably one-sided. ...
  • The Trump-ification Of 2016: The Super Bowl Implodes
    Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals have become from their original purp ...
  • Who in Politics Actually Uses Advanced TV?
    Though formally limited to presidential races because of expensive data aggregation, Alex Lundry, CAO, Deep Root Analytics believes we're moving toward a point where targeting techniques will become affordable and ...
  • Follow The User, Not The Screen
    With 2016 already forecasted as a pivotal year for digital, Steffi Decker, Partner, Chong + Koster believes that the lines between screens - TV, computer, and mobile - will begin ...
  • Political Exceptional-ism: What Are Buy-Side Mistakes?
    With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SVP, Xaxis Media suggested that marketers need to take precaution through being realistic about what they can and cannot ...
  • In Advanced TV, Viewer ID Must Remain Sacred
    "We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if the information and P.I.I. used for ...
  • Data Can Reinforce, but It Can Also Surprise
    At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent based on data with analytics to ...
  • Coming Soon: Big Shift In How Political Marketers Buy Media
    Looking into the future, Tim Lin, Partner, Bully Pulpit, foresees innovative campaigns molding their strategies around clever combinations of target mediums to better leverage emerging technologies and broaden reach. ...