3,193 results
  • Pulling Playboy.com Behind The Paywall
    In the modern era, where digital's adverse effect on media experience is unavoidable, can Playboy.com maintain quality content that it prides itself on? During a keynote interview at Publishing Insider ...
  • From Basketball to Excellence: The Jordan Brand Evolves
    Aiming to unleash the Michael Jordan in everyone, the Jordan brand's marketing team highlights how training is the secret sauce for champions of all kinds. This team turned a training/venue ...
  • Setting The Top Of The Funnel Higher
    The marketer's job is to get the audience -- not to assume who their audience is. Lindsay Hendricks, senior media manager at Positec Tool Corporation, shares some surprising findings during ...
  • Beast's Avlon: Influence Matters More Than Scale For Its Own Sake
    "News needs to do two things right now," Daily Beast Editor-in-Chief John Avlon declared at the Publishing Insider Summit earlier this month. "We need to call b**ls**t. And we need ...
  • Co-Opting The Platforms
    Don't just leverage the major social platforms - co-opt them, says SourceMedia's CMO Matthew Yorke. He explains how his high-CPM b2b publishing brands are using social analytics and their own ...
  • What Is So Hard About Implementing Machine Learning?
    Giving up control and selling the sales team represent some of the biggest challenges to implementing machine learning into email marketing. Or so say Jennifer Muse, Senior Director, Email Product ...
  • Gmail Is The New Persistent Identifier
    Email is becoming one of the best persistent identifiers because Gmail is so "sticky," says Phil Davis, Chief Business Officer, TowerData, at last week's Email Insider Summit on Amelia Isl ...
  • Don't Boil The Cross Channel Ocean...Or Eat The Elephant
    Metaphors were flying at the Email Insider Summit panel on cross-channel marketing last week on Amelia Island. Don't "boil the ocean" or "eat an elephant" advised our panel. It is ...
  • Buying Into Silo-Busting
    Cross-channel marketing is not just about the big plan and the tech. It requires internal buy-in on multiple levels. Our Email Insider Summit panel on cross channel last week at ...
  • Does the Org Chart Match Cross Channel Ideals?
    It is not just the channels that are siloed. It is the data, too. VISA's Mary Grundy outlines just how deep the change needs to be among brands to realize ...
  • How Do You Define "Inactive" In Email?
    It depends, of course. Every brand has to measure a number of parameters before determining when a user is really inactive. Our panel on "Searching for the Next New Thing" ...
  • Even Uber Can Get Overwhelmed By The Data
    Jealous of Uber's wealth of detailed user data? According to their eCRM Manager Wayne Miller, even this master of data can get overwhelmed by it all and finds it best ...
  • Video Extra: AdBlock Plus Enters The Lion's Den
    At this week's Programmatic Insider Summit, the exchange between AdBlock Plus and a room full of digital advertising professionals was terse, candid and predictably one-sided. ...
  • The Trump-ification Of 2016: The Super Bowl Implodes
    Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals have become from their original purp ...
  • Who in Politics Actually Uses Advanced TV?
    Though formally limited to presidential races because of expensive data aggregation, Alex Lundry, CAO, Deep Root Analytics believes we're moving toward a point where targeting techniques will become affordable and ...
  • Follow The User, Not The Screen
    With 2016 already forecasted as a pivotal year for digital, Steffi Decker, Partner, Chong + Koster believes that the lines between screens - TV, computer, and mobile - will begin ...
  • Political Exceptional-ism: What Are Buy-Side Mistakes?
    With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SVP, Xaxis Media suggested that marketers need to take precaution through being realistic about what they can and cannot ...
  • In Advanced TV, Viewer ID Must Remain Sacred
    "We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if the information and P.I.I. used for ...
  • Data Can Reinforce, but It Can Also Surprise
    At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC recounted a time when he was able to supplement a campaign’s intent based on data with analytics to ...
  • Coming Soon: Big Shift In How Political Marketers Buy Media
    Looking into the future, Tim Lin, Partner, Bully Pulpit, foresees innovative campaigns molding their strategies around clever combinations of target mediums to better leverage emerging technologies and broaden reach. ...
  • Valuable Audiences Have Higher Fraud Rates
    High demand and constrained supply in ad formats is ripe for fraudsters, says one of the top monitors of audience verification. ...
  • Is What's Good For Publishers Good For Consumers?
    Can publishers block the ad blockers and maintain their relationships with users? ...
  • Ad-Blocking: A New Way To Fund Content?
    "We should look at Ad blocking as an opportunity for innovation," said Ben Williams, Head of Operations, Ad Block Plus. ...
  • Why Brands Fail The Consumer
    How do brands build trust and meaningful relationships with consumers? Well, behaving themselves is a start. ...
  • Who Should Police Bad Ads?
    With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should be regulating the ad trafficking pipeline? Alex Skatell, CEO and Founder, The Independent Journal, suggested that the responsibility be ...
  • Clients Will Pay For What Their Agencies Can Measure
    Creativity and "big ideas" are not enough to win and keep client business. There is a reason why CRM budgets are multiplying exponentially, said Steve Thibodeau, partner, WideOpen at last ...
  • AOR? Bah! You Need To Be An 'Agency Of Return'
    Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strategy Collective, thinks so. Better to measure everything and become your client's "Agency of Return." ...
  • 'Agencies Are Putting Themselves Out Of Business'
    At last week's Mediapost conference on trust and transparency, "The Reckoning," agency veterans explored the imperiled state of the agency/client relationship. According to Michael Farmer, Chairman & CEO, Farmer & ...
  • Walmart To The Rescue In Ad Fraud?
    Are there any "good actors" leading by example in the fight against ad fraud? So asked MediaPost's Bob Garfield of a panel on complexity, trust and the opaque ad stack ...
  • Native Advertising Is Part Of Silicon Valley's Irreverent Ethos
    Motivity's Kevin Ryan says the line-blurring between editorial and advertising at the heart of native ads is to be expected from Silicon Valley. They just keep doing something until someone ...