46 results
  • Search Engines As Entertainment Hubs?
    Bing recently added selectively curated content geared toward the entertainment sector, and while it might seem retro for a search engine to elevate human-selected content above its almighty algorithm, t ...
  • Warning: Maddening Complexity Ahead!
    Once upon a time, search meant learning more about the world by typing a keyword into a search box and being presented with an authoritative SERP. Search advertising meant runni ...
  • Google As 'Good Guy'
    Those of us who've been in the interactive biz for a while have grown accustomed to all the grumbling about Google. But to those Google detractors who've been loudly cheeri ...
  • Five Search Lessons From Show Business
    For the past few months I've been working after hours in a Beatles tribute band called The Meetles that plays three nights a week in the New York City subw ...
  • Google's Italian Legal Woes: Good For YouTube?
    Whatever the result of the legal proceedings against four Google employees in Italy, the trial will be a watershed moment for video search. For all the legal discussion, this ...
  • Six Unfortunate Landing Page Errors (And How to Prevent Them)
    Directing searchers who click on paid search listings to custom landing pages is among the oldest and most established tactics in paid search marketing. And yet it's clear that t ...
  • For 2010, Expect Display Ads On The Google Homepage
    A quick scan through the archives of the Google Event Logos -- those cute sketches that have appeared on the Google homepage over the years -- shows two interesting trend ...
  • Creating Video For Search Engines
    My job has lately had me producing a lot of video content for the Web, and I suppose my timing couldn't be better. Google just decided to roll out auto-captionin ...
  • Don't Fall Into The ROI Trap
    Nobody's arguing that SEM (both in its paid and organic subspecialties) can deliver ROI. But viewing ROI as a primary and exclusive goal for your organization's search campaigns is dangerous ...
  • The Google / Content Industry Wedding Dance
    If you want to know where the relationship between Google and the content industry is headed, you might start thinking about a wedding: specifically, the wedding of Jill Peterson a ...
  • In SEM, Little Things Add Up
    One of the things that makes paid search a challenge is the degree to which minor changes in any given campaign element can add up to significant differences in t ...
  • SEM Lessons From Google's Caffeine
    Google recently gave the world a preview of what it calls its "next-generation infrastructure," code-named Caffeine. Over the past few days, I've A/B tested Caffeine vs. Google's current production engin ...
  • Wall Street in 2007 = Web Street in 2009?
    The online ad industry has been on a fairly stable course for at least seven years now. However, the more I observe developments -- both inside and outside this indust ...
  • Universally Accessible Web Content Cannot Survive
    This week's column attempts to wrestle with some large-frame issues that I think deserve attention, because, as we learned from the financial crisis, it's often the most basic, most obvio ...
  • Google OS Is The Industry's Latest Non-Issue
    Like you, I've read all the commentary about Google's announced development of a browser-based OS, and to be frank, I'm hardly convinced that this development represents anything more than ...
  • Unhappy With SEM? You're Not Alone
    A company called X+1 released a study last week that highlighted the pain felt by many buying keywords from Google and the other engines. Satisfaction with the performance of the ...
  • The Real Problem With Microsoft's Bing
    I've spent many hours with Bing over the past week, read all its supporting documentation, watched Microsoft's "why we built this thing" videos, and seen all of JWT's new a ...
  • Are You An SEM David or Goliath?
    Malcolm Gladwell recently wrote an article for The New Yorker entitled "How David Beats Goliath. " Gladwell's prime example of his thesis -- that raw effort is often a bett ...
  • Give Me Buyers, Not Searchers!
    What search marketers want more than anything is what old-line direct marketers have had for a long time: lists of people with money in their pocket and a history ...
  • Uncharted Territory
    The phrase "uncharted territory" came up several time during Google's earnings call last week. In the context of the call, the phrase referred to the fact that no one real ...
  • Search Has Won The Advertising Culture War
    For the past five years, "we" in search have been fighting "them" at the ad agencies for that slowly shifting piece of the overall marketing pie. In large part, we' ...
  • Lost Buzzwords Of SES!
    SES NY is upon us this week, and it's time to celebrate with a look backward.Backward? Yes, because the search marketing industry, like the tech sector of which it ...
  • Want To Hire An SEM Agency? Check Its Site First
    You probably don't want to hire a doctor who's obviously unhealthy or a lawyer who's just been released from jail. Similarly, you should look askance at any SEM agency who ...
  • Advertisers: Take Back Your Search Accounts!
    Rebuilding search campaigns from scratch has a lot of appeal, at least on paper. Using an analogy from real estate, it's often a lot cheaper to bulldoze an old hou ...
  • SEM Is A Service, Not A Product
    Fellow Search Insider columnist Aaron Goldman and I have been batting at the RFP pinata for the past few weeks, because our view is that using RFPs to select S ...
  • Moving Toward Rational SEM Agency Procurement
    George Michie, who works for SEM agency Rimm-Kaufman, made an excellent point last week in an article about SEM agency procurement policies. He pointed out that choosing an SEM agen ...
  • Is There Life After Search Trade Shows?
    For the past decade, we, along many of our competitor agencies, have faithfully supported the various search trade shows with exhibition fees, sponsorship fees, travel fees, and the intangible cos ...
  • Small Businesses To PPC Search: Drop Dead
    Microsoft got a lot of press last week when it released a survey of attitudes toward PPC search among small-business owners. Seventy percent of these owners memorably said that they ...
  • Bid Management Is Not a Commodity
    Aaron Goldman did the SEM world a big service when he discussed the degree to which the "buzz" of search industry insiders swings wildly from conference to conference. It see ...
  • Ten (Highly Cynical) Predictions For 2009
    None of us have crystal balls or the power of clairvoyance. Still, there are trends and scenarios which are evident enough to provide a better than even chance of manifesti ...