134 results
  • Netflix Still Rules The OTT-Verse, But How Much Longer?
    With so many program choices available during this current era of "peak TV," it often takes viewers longer than ever to even become aware of a new show, much less ...
  • Advertisers Should Not Let Nielsen Include Out-of-Home Viewing In TV's Currency Ratings
    Amid renewed conversations about adding out-of-home audience viewership into Nielsen's national TV ratings, I use this week's edition to make the case that adding out-of-home to the national TV currency ...
  • Here's Why Most New Network TV Shows Will Flop
    The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week's edition, I recap the history of ...
  • Does Pre-Season Buzz Really Matter?
    In this week's edition, I examine the strategies associated with the timing debuts of new programming on broadcast, cable and streaming. While some shows generate a considerable amount of buzz ...
  • The Best New Season Pilots
    I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few weak pilots build into hits. ...
  • More On Those Ineffective Network Promos
    In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a new series, much less start watching ...
  • Some Hidden Gems To Stream In The Era Of Peak TV
    Higher-profile and award-winning streaming series, such as "House of Cards," "Orange is the New Black," "Stranger Things," "Narcos," "Black Mirror," "The Crown," "The Handmaid's Tale" and "The Marvelous Mrs. Maisel" ...
  • Broadcast Network Promos: Dumb And Dumber
    In this week's edition I once again call on the major broadcast networks to do something I've been recommending since the inception of this report: Cross-promote, or die. Last summer, ...
  • How To Make The Emmys More Viewer-Friendly
    Last year's Emmy Awards broadcast was the least watchable I've ever seen, and I've been watching them forever. It seemed sparse, hollow, and low-budget. Most of the skits were not ...
  • Summer Bingeing: 20 TV Series You Should Check Out
    Once a time for little but repeats, reality, and game shows, the summer months are now filled with original scripted series - several on cable networks, but many you may ...
  • New Season Pilots: The Good, The Almost Good, And The Not-So-Good
    I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few poor performing pilots build into ...
  • Hail And Farewell To 'Jessica Jones'
    While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the distinction of being Marvel's first ...
  • The Last Of The 'TV Generation' Turns 50
    With the youngest members of the "TV Generation" turning 50 this year (and the oldest approaching 70), it's ironic that the press and much of the advertising industry still think ...
  • Upfront Thoughts: Things That Matter
    "Game of Thrones" is over and summer is coming. The May sweeps have ended and summer repeats and reality will once again take over the broadcast airwaves. Many viewers will ...
  • Does The Primetime Television Upfront Still Matter?
    For American television viewers, the start of the new prime-time television season is still four months away. For insiders at media agencies, networks, and advertisers, however, the upfront season is ...
  • A Young Media Person's Guide to Evaluating Pilots
    In this week's edition, I do what I've done each time this year for the past 30 years: offer my hits and misses on the new prime-time lineups. It's a ...
  • TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep Up
    The fragmentation of TV viewing technology and sources is making it difficult, if not impossible, for audience measurement to keep up with modern viewers. ...
  • In Game Of Thrones, The Women Rule
    It's the most successful series on premium cable since "The Sopranos." Its eighth and final season, eagerly awaited by its legion of fans, just got underway. Of course, in today's ...
  • When Bias And Speculation Trump Good Reporting
    In this week's report, Steve Sternberg criticizes how the mainstream media covered the investigation, including last weekend's letter and summary from Attorney General William Barr. "Most interesting to me, however, ...
  • Why Netflix's Marvel Franchise Is Worth Saving
    Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron Fist, Luke Cage, Daredevil, The Punisher, ...
  • Forget Millennials and Gen Xer, It's Your Media Generation That Counts
    Generations have traditionally been defined in 15- to 18-year increments, and given names based on some characteristic of the group's behavior or time period. While there is some disagreement on ...
  • News Bias, Fake News, False Equivalency, And The Problem With Anonymous
    Several months ago, I saw an interesting story on MSNBC. A new study had found that since 1994 the percentage of Democrats and Republicans who disapprove of the other party ...
  • How To Fix The Oscars Broadcast (Hint: The Host Doesn't Matter)
    There's been a lot of discussion about who might be the host of this year's Academy Awards broadcast after Kevin Hart was forced to step down when some old controversial ...
  • The Best 18 TV Dramas Of 2018
    The fact that I am just now discovering some shows that have already been on for multiple seasons should tell you something about how many gems worth finding are out ...
  • The Brief History Of Ad-Supported Cable Dramas
    Even though the bulk of their schedules consist of other types of programming, several ad-supported cable networks have been extremely effective in branding themselves with original scripted drama. Some other ...
  • Traditional TV Still Rules, But Other Screens Are Catching Up
    This week's report examines the progress of traditional TV and alternative media devices used to watch TV. Traditional TV still rules, but inroads are being made among the alternatives, especially ...
  • Comic Cons Provide Strong Marketing Platforms For TV, Movies
    In this week's edition of The Sternberg Report, I provide a history of the major Comic Cons, and assess their role in marketing TV programming and movies. Including a recap ...
  • Evaluating The New Fall Shows
    In this week's "The Sternberg Report," I'm sharing my thoughts on a variety of things, including my evaluations for the new fall TV series, the networks' promotional follies, and how ...
  • Does Pre-Season Buzz Really Matter?
    In this week's "The Sternberg Report," I evaluate the new TV series with the most pre-season buzz. The charts in this week's edition show new, ad-supported original scripted series on ...
  • 6-Second Commercials Are Dumb
    Any time TV networks try to change ad formats or lengths, there is one basic reason: money. If a network can charge half of a 30-second commercial for something that ...