53 results
  • Amazon's Biggest Strength: Utilitarian Products With Utilitarian Journeys
    Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories. ...
  • Amazon's Biggest Strength: Utilitarian Products With Utilitarian Journeys
    Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories. ...
  • Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends
    Among the lessons: Some digital pure plays stand out for their continued success, among them Etsy and Chewy. ...
  • Poised For A Happy Holiday: Key Takeaways From Black Friday And Cyber Monday
    The numbers are in, and the data from Black Friday and Cyber Monday suggest that the 2018 holiday season is likely to be a happy one for brands and retailers. ...
  • Our Phones, Our Computers, Ourselves: What Our Devices Know About Us
    Consumers live multi-device lifestyles, and decide many times a day which device to use for specific digital tasks. Understanding this "allocation" of activities provides insights into consumers, and guides strategies ...
  • 6 Keys To Growth: Lessons Learned From The Success Of Reddit, Quora
    In the competitive online market for information and "info-tainment," two recent success stories stand out: Reddit and Quora. Our data show that both are big sites experiencing big growth. ...
  • Taking It To The Streets: 5 Success Strategies From The New Wave Of DTC Brands
    For lack of a better phrase, brands and retailers have always been "frenemies." They need each other. Retailers need products to sell, and brands have said products that need distribution. ...
  • 10 Years After The Great Recession, Is Luxury Finally Coming Out Of Its Shell?
    It has now been 10 (!) years since the financial crisis that triggered the Great Recession. And while some economic indicators (such as median income and auto sales) have finally ...
  • From Cyber Monday To Cyber Month: The Broadening Of Retail Holidays
    Internet traffic shows less intense spikes on retail holidays than in previous years; instead, traffic is becoming more evenly spread throughout the season. ...
  • Emerging Brands Riding the Millennial Wave
    Digital market intelligence data reveal a new wave of brands thriving by connecting with Millennials as they transition into home- and family-oriented lifestages. ...
  • Key Digital Insights About The 2017 Summer Travel Season
    Springtime concerns about travel bans hampering summer travel faded, and as summer 2017 draws to a close, it seemed on track to equal or surpass the strong summer travel seasons ...
  • Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon
    Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, ...
  • Affluent Summer Travel Outlook Findings Are Encouraging
    Affluent interest in summer vacations has hit a new high, buoyed by the strengthening economy and a broader trend toward experiences, according to our April 2015 barometer. Sixty-three percent of ...
  • Expansion Without Dilution: The Affluent Population Grows In Size And Spending Power
    This morning we released the 2014 Ipsos Affluent Survey USA, marking our 38th consecutive year of exploring the lives, lifestyles and media habits of Affluent Americans. The results reflect a ...
  • The Influencer Economy
    As we explore how Affluents make media choices and purchase decisions, we are consistently struck by the importance of word-of-mouth and personal recommendations from others. In fact, across many of ...
  • Growth Opportunities In The Growing Leisure Economy
    Recently, I wrote about Affluents "rising up the hierarchy of needs" - increasing their discretionary spending as their economic anxiety and the fear of unemployment ease. We've seen spending increases ...
  • Rise In Spending Crucial To Driving Growth Across The Board
    The latest government data confirm that Affluent spending is on the rise, and crucial to driving growth in many marketplace categories. ...
  • A Global Perspective: Moods & Mindsets Of Affluents Around The World
    In his excellent book Richistan, Robert Frank detailed how millionaires in the mid-2000s had implicitly become a country (or at least a relatively homogeneous market segment), united by shared experiences ...
  • Affluents Rising Up The Hierarchy Of Needs
    As unemployment fears ease, Affluents are increasingly "rising up" the hierarchy of needs, and bringing a new mindset to the marketplace. ...
  • Affluent Entering 2014 Focused On Momentum And Growth
    For more than two millennia, people have used the New Year as a time to reflect back on lessons and accomplishments from the previous year, and to plan for the ...
  • Affluents' Lifestyles Are Technology-enabled And Media-infused
    Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and their overall use of digital media ...
  • Signs Pointing To A Happy Holiday Season
    'Tis shaping up to be a good holiday season for Affluent-focused brands. At least that's the suggestion from our October 2013 Affluent Barometer, which finds Affluent interest in holiday travel ...
  • Details About Digital Devices: How Affluents Use Smartphone And Tablets
    One of the most profound changes in the Affluent marketplace has been their rapid adoption of mobile devices. Over the past two years, tablet ownership among Affluents ($100K+ in annual ...
  • The Affluent Population Grows In Size & Financial Resources
    This week we released the 2013 Ipsos Affluent Survey USA, a study that traces its heritage to the Mendelsohn Affluent Survey, which has studied Affluent lives and media habits for ...
  • The Diversity Of The Affluent Population
    Next month we'll be releasing the results from our 37th annual study of the lives, lifestyles and media habits of Affluent Americans. Each year, as we analyze the results, I'm ...
  • The Mood Lightens
    As 2013 moves into its second half, we find that the Affluent mood has lightened significantly. We're not yet seeing an unbridled optimism, or a return to 2006-era carefree spending. ...
  • What Separates Affluents - And 'Millionaires' - From The Rest?
    How do people get rich? It's a question that has fascinated people since ... well, since the invention of money. The answer, of course, depends in part on one's definition ...
  • 5 New Imperatives For Luxury Brands
    Despite ongoing economic concerns, the last few years have largely been good for the financial performance of luxury brands. And the good times will probably continue. ...
  • Luxe In Flux: Tracking The Evolution Of Luxury
    In Selling to the New Elite, I devoted a chapter to the history of luxury, and argued that luxury is essentially a cultural universal, having existed in every culture and ...
  • People Take Vacations; Media Use Does Not
    Last week, I had the pleasure of interviewing CNBC's Robert Frank and Cond Nast Research Director Jennifer Sylvester as part of our Point-of-View Forum on Affluent travel. We had a ...