4,637 results
  • Former Unilever CMO Keith Weed To Join WPP Board
    Weed knows the company well -- Unilever is a major WPP client. He was chief marketing and communications officer at the CPG giant for nine years, retiring in May. ...
  • Advertisers View Media As 'Complex Headache'
    Media agencies are largely seen as "commodity suppliers," not strategic partners, according to a new report from consultant ID Comms. ...
  • Ntooitive Wins LA Care Health Plan Business
    Las Vegas-based Ntooitive has been selected as digital marketing agency of record by L.A. Care Health Plan. Under the agreement, Ntooitive will also partner with L.A. Care’s internal full-service marketing ...
  • New Leadership At UM's J3
    Anthony Plant will now head the operation, previously overseen by Eileen Kiernan, now global CEO at UM. ...
  • Danone, Impero Want You To 'Feed Your Mind'
    Danone Waters UK & Ireland and creative agency Impero are out with a new campaign to promote the launch of Danone’s new bottled water brand Infinity Electrolyte, which is enriched ...
  • WPP, InMobi Group Strike Mobile Marketing Alliance
    WPP and InMobi Group have entered into a partnership in India to jointly help clients build mobile marketing and media plans. ...
  • Reach3 Taps Benoit To Lead Its LA Office
    Market research consultancy Reach3 Insights has appointed Melva Benoit as head of media and entertainment, a new role at the firm. Benoit, who has held senior research roles at Fox, ...
  • Grey Veteran Singh Promoted To Global COO
    Nirvik Singh will work closely with CEO Michael Houston as the WPP agency network prepares for the future with updated capabilities and practices. ...
  • Ocean Media Tapped For BetMGM Media Assignment
    BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, has selected Ocean Media to handle media planning and buying duties. In January, MGM GVC Interactive LLC, the ...
  • Management Buys Barkley Back From Employees
    The agency had been employee-owned since launching an Employee Stock Ownership Plan in 1997. ...
  • Tombras Taps Benjamin To Be Its First Chief Creative Officer
    Ad agency Tombras has hired Jeff Benjamin as its first Chief Creative Officer. Benjamin has held the CCO title at Crispin Porter + Bogusky and JWT North America, and was ...
  • IPG's Krakowsky Promoted To COO, Putting Him In Line To Succeed CEO Roth
    The long-time IPG veteran will be succeeded by Daryl Lee at Mediabrands and will continue to serve as chief strategy and talent officer at the holding company. ...
  • Empower Sold To CEO Jim Price
    Terms weren't disclosed, but the "Cincinnati Business Courier" estimates the agency's 2018 revenue was $250 million. ...
  • IPG Backs New Consultancy Focused On Gender Equality
    The new entity has been dubbed Have Her Back Consulting, and IPG is taking a minority stake in the firm. ...
  • Levi's Selects UM For Media Chores
    Levi’s, the iconic maker of jeans and other apparel has selected UM to be its new media agency. The incumbent was OMD, which had held the account since 2008. Earlier ...
  • Audio OOH Ad Marketplace Debuts
    The new network, from Vibenomics, follows report from the Out of Home Advertising Association of America that OOH industry is experiencing a growth spurt. ...
  • Contently Hires Former Time Executive To Be Its Next CEO
    Content marketing company Contently has appointed Pearl Collings chairperson and CEO, succeeding founder Joe Coleman. ...
  • Getting Technical: WPP To Launch San Francisco Campus
    Scheduled to open in 2021, the San Francisco campus will be WPP's ninth campus in North America and the fourth to be unveiled in the last two years. By 2023, ...
  • Tombras Wins Lead Agency Duties For Krusteaz
    Seattle-based baking and pancake mix marketer Continental Mills has selected Knoxville-based Tombras as lead creative agency for its Krusteaz brand. Responsibilities include strategic planning, brand creative, digital and social media. ...
  • CreativeDrive Adds Agency Executives To Management Team
    Global content production company CreativeDrive has hired Douglas Castro, former managing director at Leo Burnett to lead the firm’s Central American operations and Shaun Coulter, former vice president Advantage Solutions ...
  • Chevron Retains Wavemaker After A Review
    Energy giant Chevron decided to stick with GroupM’s Wavemaker after conducting a review that began in January. The company spends an estimated $50 million to $60 million annually on measured ...
  • D2C Shop MuteSix Acquired By Dentsu Aegis
    Based in Los Angeles, the agency will be aligned with iProspect and be rebranded MuteSix, an iProspect Company. ...
  • Dentsu Reaps Windfall On Stock Sale
    The holding company is selling a portion of the stock it holds in an APAC recruiting company, saying it expects to record a gain on the sale of approximately $265 ...
  • Omnicom's Javelin Ups Posey To CEO
    Tina Posey is credited with leading an expansion of the agency's core capabilities and enlarging its U.S. footprint. ...
  • Voss Taps iFuel For Repositioning Campaign
    Voss Water has tapped New York-based agency iFuel, to lead a strategic effort that repositions the brand as suitable for everyday consumption. iFuel will deliver creative as well as media ...
  • New Senior Management Team At GroupM's Essence Taking Shape
    North American CEO Steve Williams has been promoted to Global Chief Operating Officer, while Jason Harrison succeeds him in the NA post. ...
  • Blue Focus To Be Acquired, Rebranded Blue Impact
    Cincinnati-based Legacy Acquisition Corp. has announced a definitive agreement to acquire Chinese marketing company Blue Focus in a stock transaction that includes assumption of debt and other obligations including potential ...
  • Break In The Engine Murder Case
    In June Carolyn Byington, a young research analyst at marketing agency Engine was found murdered in her home in Plainsboro, N.J. On Wednesday a co-worker, Kenneth Saal was arrested on ...
  • BBH NY Bolsters Creative Team With Two Key Hires
    BBH NY has announced the expansion of its creative department with two key hires. Marta Ibarrondo will join as Group Creative Director and Brooke Kaylor will head the firm’s integrated ...
  • Mondelez Selects WPP, Publicis Groupe As Primary Creative Partners
    Interpublic's The Martin Agency also retained a key piece of business as creative agency on the iconic Oreo account. The CPG giant will also work with a "limited number" of ...