27 results
  • Why Facebook Needs To Be Treated Like A Foreign Adversary
    Facebook has a responsibility to stop the spread of propaganda, misinformation and harmful content on its platform. ...
  • Pandemic Opens My Eyes To New Definition Of 'Busy'
    Working from home has forced me to rethink what it means to be busy, and how to maintain productivity while preserving some semblance of routine and well-being. ...
  • Week 2 Of WFH: What We've Learned So Far
    Among the lessons: There are two kinds of staffers, those with kids and those without. ...
  • For 2020, Aim For Authentic Connections With Consumers
    Brands will recognize the importance of real-world experiences and events and their power to unite people, and reintroduce real connectivity. ...
  • Twitter Has Demonstrated Leadership
    I applaud Twitter's decision to not run political advertising. I wish Facebook would do the same. We live in a world where brands cannot make false claims, but politicians ca ...
  • Radical Honesty: The Only Way Forward
    If a brand advertises in a place where everything is a lie, what does that say about the brand? If everything else on the platform isn't true, why should ...
  • Using Print As A Protest Medium
    Something interesting is happening among young adults as a result of too much screen time - using the medium as a badge, ...
  • Put The Magic Back In Advertising
    We've focused on optimization innovations and been obsessed with precision targeting. All that brain power and mental focus to prove media drives sales came at the expense of the b ...
  • The Unintended Consequences Of Social Media
    Social media can drive positive change quickly, but simultaneously, it can cause many people severe anxiety. It's as if the speed for good is equal to the speed of soci ...
  • Why Aren't We Training Our Staffs For Success?
    We're training a whole generation of media executives that only know how to write a strategy deck or how to buy media or only know how to traffic campaigns. We' ...
  • What Happens When Sports Leaves The Networks?
    Given the great quality of shows on Netflix, Amazon and HBO, if sports were to leave the networks, what's their reason for being? Do we need them any more? ...
  • Are We Applying Legacy Boomer Systems To Managing Millennials?
    Annual performance reviews and raises have been an organizational tool since the boomer generation - and probably even before. Maybe we need to consider micro raises and daily feedback. ...
  • The New Popular Media Combination: OOH+Social
    TV audiences have shrunk and a lot of TV is viewed after the original air date. TV can't be relied upon to deliver mass reach. OOH is much better ...
  • Buying Entire Purchase Journeys On Mobile Devices
    Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are in the purchase journey using conte ...
  • Buying Entire Purchase Journeys On Mobile Devices
    Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are in the purchase journey using conte ...
  • The Rise Of The Programmatic Agency
    Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic at the core of every med ...
  • Who Is Going To Watch All That Video?!
    According to the media research, video consumption is up and time spent with digital media is up. I know that some of the media companies have double-digit increases versus ...
  • Showrooms Replace Stores: Shopping Circa 2015
    Showrooms work great for electronics, clothing and furniture stores. With faster mobile speeds connecting browsing and shopping, the whole retail experiences become so much easier. ...
  • Agencies Must Utilize A Combo Of High-Touch And Programmatic Buying Approaches
    In 2009, when Varick Media Management was spun out of The Media Kitchen and became a stand-alone business managed by its own president and management team, our vision for h ...
  • Keep Your Hands Above Your Navel - And Other Presentation Tips
    Every year as part of TMK.edu, I hold a Presentation Skills Workshop. In this biz, if you can't give a dynamic interesting presentation, you'll only go so far. In th ...
  • Introducing The Biddable Media Engineer
    Now the same bidding platforms that we use to buy keywords are starting to access social inventory and display inventory on the exchanges. We can begin improving performance by shari ...
  • Presentation Skills Workshop: Helpful Pointers
    Learning how to present ideas effectively is very important in every profession and particularly important when you work in the communications business. ...
  • GRP Is A Lazy Metric, Exposure Isn't Performance
    Trying to apply a GRP metric to online media is the wrong discussion. Let's try and force other media to be more accountable. ...
  • Delivering Instantaneous Awareness
    Over the past couple of decades, the closest we've come to achieving instantaneous awareness is buying a Super Bowl spot. That is, until Twitter came along and changed everything. ...
  • I No Longer Want To Own Music. I Want To Be A Renter!
    I'm starting to think that it's better to subscribe instead of own, because by subscribing, I get a lot more choice and can easily stay a lot more current. Becau ...
  • Social Marketing: Fanning the Page
    Consumers have come to believe that when a brand ranks high in organic search the brand must be a quality brand. While there are a lot of factors that affe ...
  • A Case For Partnering With The Best
    The speed of innovation has changed the way we think about the age-old question do we partner or build it? Our strategy is to partner with the best ad te ...