2,151 results
  • AdGooroo: Search Advertisers Flocking To MSN
    There were nearly 20% more advertisers actively running paid search campaigns on Microsoft's Live Search in the third quarter of 2008 than in the second, according to new stats from ...
  • Using YouTube For SEO And Commerce
    YouTube recently rolled out "click-to-buy" ads for music (and gaming) videos that let viewers click over to Amazon.com or iTunes and buy the music (or game) featured in the clips. ...
  • Brands Tapping Twitter
    Ann Smarty rounds up a list of big brands that are tapping Twitter for its marketing and reputation management capabilities. Dell, for example, has created multiple profiles tailored to specific ...
  • Page Rank Isn't The Best Barometer Of Online Influence
    Vanessa Fox goes toe-to-toe with Steve Rubel in this piece, disagreeing with his assertion that a site's PageRank is the ultimate barometer of its influence in the online world. Rubel's ...
  • Using Trust Symbols To Boost Conversions
    Including trust and credibility symbols on your Web site (like the VeriSign secured logo or a secure socket layer notification) can be one of the small tweaks it takes to ...
  • Introducing Yahoo Web Analytics
    Yahoo has rebranded IndexTools as Yahoo Web Analytics, likely the first step in really giving Google Analytics a run for its money. "Its big advantage over Google Analytics is that ...
  • Local Search Is Hot, Yellow Pages Still Get Used
    About 31% of consumers turn to a search engine first when they're on the hunt for local products and services, according to new stats from TMP Directional Marketing (TMPDM). That's ...
  • Riding Out The Recession With PPC
    No one can avoid talking about the current financial crisis -- and it's not enough to say that search will be spared because advertisers will start shifting their dwindling budgets ...
  • Don't Build Links, Grow Them Organically
    Tad Chef says tp eschew all the "link building" talk (and tactics) in favor of more organic methods. "More and more conventional link building methods, like directory submission, are of ...
  • Stealthy Competitive Analysis Tools
    On the hunt for quality competitive analysis tools? Bryan Eisenberg reviews 14 "ways to spy on your competitors' web sites, without breaking any FISA laws," in this post. He discusses ...
  • Vertical Spotlight: Search And Furniture Retailers
    "Mention the words SEO (Search Engine Optimization) and PPC (Pay Per Click) to most furniture store owners and you're sure to either see blank faces, or hear stories of frustration," ...
  • Hakia Relaunches
    On the heels of Ask's revamp comes Hakia's redesign. The semantic search engine features more structured results, and an influx of "credible" sites to pull data from. "In order to ...
  • YouTube Bows 'Click-to-Buy' Ads For Music, Games
    YouTube has rolled out "click-to-buy" ads which give viewers the option to buy the products featured in them. The ads, which let music lovers click to buy their favorite MP3s ...
  • SMX East Roundup: What CMOs Need To Know About Search
    What are the high-level strategies and big ideas that CMOs need to know to "get" search and make sure that the company is leveraging it effectively? Panelists at SMX weighed ...
  • SMX East Roundup: Google's Local Search Q&A
    Greg Sterling posts a Q&A from SMX East in which Eric Stein answered attendees' direct questions about Google's Local Business Center (LBC) and map listings. Of particular interest was whether ...
  • Grading Icewraps.net For SEO
    Jeff Meundel gives Icewraps.net its SEO report card, assessing the site in terms of its tags, keywords, content and overall optimization. The site, which offers cool wraps for people with ...
  • A Comprehensive IT/SEO Checklist
    Marty Weintraub lays it all out there, serving up a comprehensive IT checklist that search consultants or agencies should give to prospective clients at the start of the relationship. The ...
  • Is Your Client's Blog Ginger or Mary Ann?
    Ahh, the eternal question. If you were trapped on Gilligan's Island, would you want to be (or be with) Ginger or Mary Ann? Sonia Simone turns that question into a ...
  • Web Associates Rebrands As Level Studios
    Interactive technology and marketing agency Web Associates has rebranded as Level Studios, reflecting the firm's broadened scope of work. The San Luis Obispo, Calif.-based shop tackles Web site design, desktop ...
  • Coremetrics Intros New Web Analytics Platform
    Coremetrics has rolled out Coremetrics 2009, the latest version of its online marketing and analytics platform. The new release features better reporting capabilities, including more detailed mobile statistics, competitive insights ...
  • The U.S. Dominates Search, But Europeans Want In On Their Own Terms
    The Web is global, and therefore, so is search. But everything about the search industry, from technology to marketing to overarching trends, is dominated by companies based in the U.S., ...
  • More Fuel For The 'Are Directories Still Worth It' Debate
    Google recently updated its Webmaster Guidelines -- removing the line that suggested submitting a site to directories like Yahoo and DMOZ. "As you can imagine, this has set an early ...
  • Google Maps Gaining Ground, But MapQuest Still On Top
    Cowen & Co. recently ranked Google Maps as the best online mapping tool in terms of quality -- but when it comes to traffic, AOL's MapQuest is still king. Nearly ...
  • Ask Revamps, Streamlines Interface
    Ask has revamped its interface -- for the 11th time, according to Barry Schwartz -- dropping the third panel (remember Ask 3D?) in favor of an interface that's easier to ...
  • Still More Tips For Choosing A Domain Name
    Aaron Wall gets into domaining, noting the top three factors to think of when choosing a name -- brand, rankability and linkability. Branding means choose a name that's easy to ...
  • Google Experiments With Display Ads In SERPs
    They've been hinting at it for quite some time now, but Noah Mallin reports that he's actually seen display ads in Google SERPs. The banners were running alongside image search ...
  • Why Mainstream Media Doesn't 'Get' Search
    Simon Abramovitch takes a rant and turns it into a lesson in perception, arguing that mainstream media writers don't really "get" search. The article that sparked his diatribe was from ...
  • Get SearchPerks With Live Search
    Details about Microsoft's newest Live Search "sweetener" program were sketchy, but now they've come to light. It's called Search Perks, and it's sort of like the rewards programs that come ...
  • A Caution When Using 'Position Preference' With AdWords
    Amber Benedict explains why tinkering with the various AdWords campaign settings is fun (and necessary), but also why you have to be careful with the levers you push. For example, ...
  • Whole Travel: The Travel Search Engine For Greenies
    In search of a vacation that's "easy" on the environment? Then head to Whole Travel, the search engine and portal for sustainable travel. Users can search by destination or by ...