- Arm & Hammer Supports Cat Shelters
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2019
Two social videos, "Stories" and "Facts," promote the effort. ...
- Serta Partners With Hip-Hop Artist For Sneakers
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 10, 2019
Mattress maker Serta has partnered with DJ Clark Kent, a hip-hop artist, musician, producer and designer, for the release of the iC1, a limited-edition sneaker. The shoe features Serta’s iComfort ...
- Ford HQ Becomes Dog-Friendly
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 10, 2019
Ford Motor Co.'s new chief financial officer has an impressive resume, including top jobs at Amazon and Snap. “He also came with a pedigreed sidekick: a chief furry officer,” reports ...
- Hagerty Partners With MotorTrend
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2019
MotorTrend Studios will also develop a Hagerty-branded video series slated for the second quarter of 2020. ...
- Uber Reports 3,000+ Sexual Assaults In 2018
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 9, 2019
Uber's first study detailing unsafe incidents on the ride-hailing platform, the company reports 3,045 sexual assaults occurred during its 1.3 billion rides in the United States in 2018. Nine ...
- Ryan Reynolds Makes Fun Of Peloton Ad For Gin Brand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 9, 2019
Actor Ryan Reynolds is poking fun at the controversial Peloton bike ad (where a husband buys his wife exercise equipment for the holidays.) Reynolds shared the holiday ad for his ...
- Land Rover Launches Ski-Themed Creative
Marketing Daily, Tanya Gazdik - Monday, December 9, 2019
The campaign, themed "Play Harder This Winter," is led by a 30-second spot featuring Olympic gold medalist Mikaela Shiffrin. ...
- Toyota Spends Most On TV In November, Chevy Most-Seen Ad
Drive Time, Tanya Gazdik - Monday, December 9, 2019
Automakers spent an estimated $519 million on TV ads during November, a decrease of 2.1% from October's $530.1 million. ...
- Jagermeister, NHL Extend U.S. Partnership
Marketing Daily, Tanya Gazdik - Monday, December 9, 2019
Jagermeister will continue to present the best "Shot of the Night" across television and digital outlets. ...
- Cadillac Offers Digital Showroom Experience
Marketing Daily, Tanya Gazdik - Monday, December 9, 2019
Cadillac will run digital advertising from Publicis in five U.S. markets to promote the program, Cadillac's Melissa Grady tells "Marketing Daily." ...
- Expedia Experiences C-Suite Shakedown
Around the Net In Brand Marketing, Tanya Gazdik - Friday, December 6, 2019
Expedia Group’s chief executive and finance head resigned Wednesday after the leaders clashed with the online travel giant’s board over strategy and the company’s outlook. In a memo to employees, ...
- Nordstrom Under Fire For Fur Sourcing
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 5, 2019
PETA and other animal rights activists are targeting Nordstrom after an undercover video revealed widespread mistreatment of fur-bearing animals such as minks, chinchillas and sables at farms in Russia. Bloomingdales ...
- Lincoln Sponsors 'Continental Canvas' Mural In Miami
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2019
The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coincide with Art Basel, a large international art fair. ...
- Elon Musk Has His Day(s) In Court
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 4, 2019
Elon Musk has a history of letting loose via Twitter. Now, Tesla’s founder and CEO is facing defamation charges over calling a little-known British citizen a “pedo guy.” His defense ...
- Elon Musks Has His Day(s) In Court
Around the Net In Digital, Tanya Gazdik - Wednesday, December 4, 2019
Elon Musk has a history of letting loose via Twitter. Now, Tesla’s founder and CEO is facing defamation charges over calling a little-known British citizen a “pedo guy.” His defense ...
- Reebok's Newest Shoe Is Made From Plants
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 4, 2019
Reebok is introducing a plant-based, eco-friendly sneaker that it says can rival any traditional shoe in terms of performance. Forever Floatride Grow launches globally in Fall 2020 and is an ...
- JetBlue Gives Back, This Time To Employees
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
The airline has reached the milestone of having paid for 250 degrees in three years via its employer-sponsored education program, JetBlue Scholars. ...
- Toyota Pulls At Heartstrings With Holiday Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
The ad aims to share a message "that brings people together and speaks to the joy and spirit of the season," says Toyota's Laukes. ...
- Ford Partners With McDonald's For Sustainability Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2019
McDonald's expects to divert a significant portion of its coffee chaff in North America to Ford to be incorporated into vehicle parts. ...
- Amazon Enlists Robert Downey Jr. For Philanthropic Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 3, 2019
The online retailer is supporting its Toys for Tots charitable effort with a TV spot and a microsite. ...
- Secret Deodorant Supports Women-Owned Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 3, 2019
The P&G company announced a program that asks consumers to support Women-Owned Wednesdays in December by purchasing the product from locations that are owned and operated by women. The brand ...
- Peloton Under Fire For Alleged Body-Shaming Ad
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 3, 2019
Peloton, the indoor bike start-up, released a new holiday ad that has received a social media backlash. Critics who have seen the 30-second spot are “confounded by its aims, accusing ...
- Patagonia Has Perfect Gift For Climate Change Skeptics
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 2, 2019
Patagonia once again made a big anti-consumerism statement. To encourage donations (instead of crazed Black Friday shopping,) the brand is matching donations to grassroots environmental organizations through its
Action ... - Mercedes, Audi Cut Jobs Due To Shift To Electrification
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 2, 2019
Daimler, the owner of Mercedes-Benz, is cutting at least 10,000 jobs worldwide while Audi, which is owned by Volkswagen, said it will cut 9,500 jobs by 2025, or roughly 10% ...
- Jaguar Enlists Hot Wheels For Vehicle Debut
Marketing Daily, Tanya Gazdik - Monday, December 2, 2019
The automaker created a short film showing tiny car's journey. The creative reveal was teased by Jaguar UK via a tweet on Nov. 25. ...
- What Is To Become Of Auto Shows?
Drive Time, Tanya Gazdik - Monday, December 2, 2019
Mercedes-Benz reportedly pulling out of next year's New York International Auto Show, but just-concluded LA Auto Show attracted record number of debuts. ...
- Gap Struggles, Old Navy Spinoff Plans Continue
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 1, 2019
The struggle for retailers is real. Gap Inc.’s third quarter yielded disappointing performances across all three of its divisions. In a call with analysts, interim president and CEO Robert J. ...
- How Brands Can Navigate Boycotts, Outrage
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 1, 2019
Consumers are increasingly prone to put their money where their mouth is when company executives do things they don’t agree with. Soul Cycle was among the most recent to come ...
- Audi Is Back On The Big Screen
Marketing Daily, Tanya Gazdik - Friday, November 29, 2019
The video features super-spy Lance Sterling (voiced by Will Smith) in a high-speed car chase in the Audi RSQ e-tron. ...
- Tesla Led Last Year's Black Friday For Luxury Automakers
Marketing Daily, Tanya Gazdik - Wednesday, November 27, 2019
Tesla customers were the most brand-loyal, with 94% of those visiting a Tesla location not visiting any other brand in the group. ...