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- Lexus Studies Future Of LuxuryLexus Marketing VP Lisa Materazzo will present April 8 at MediaPost's Marketing: Automotive conference at the New York International Auto Show. ...
- Groupon Shifts Focus To ExperiencesGroupon will no longer sell physical items and instead will focus on experiences. It plans to shutter its goods business in the U.S. by the third quarter and globally by ...
- KFC Debuts Chicken With DonutsMove over waffles, KFC is instead offering its chicken with donuts starting Feb. 24 at participating restaurants nationwide through March 16. The chain tested the dish during a pilot last ...
- Ford, Lincoln, Partner With Nationwide To Reward Safe DrivingData is shared with Nationwide through the vehicle's embedded modem, eliminating the need for a special app or vehicle plug-in device. ...
- Mercedes-Benz Expands Subscription Service OfferingsThe automaker added the new tier after receiving feedback from subscribers who had a chance to drive select Mercedes-AMG models in other tiers. ...
- Auto Brands Fare Well In Brand IntimacyBrands rated high at forging bonds with consumers significantly outperform top Fortune 500 and S&P brands in profit over past 10 years. ...
- Amazon Offers Employees Virtual ClinicAmazon is offering employees who work at Seattle headquarters and their dependents access to virtual medical services. “The app provides virtual medical consultations, as well as a way to schedule ...
- Acura Mobile Game Attracts Fans"Our research shows that interest in video games has stuck with the youths of the 1990s into adulthood," Acura's Lisa Stessman tells "Marketing Daily." ...
- Frida Postpartum Mom Ad Rejected By OscarsThe rejected spot, for Frida Mom postpartum aids, has been viewed over 3.7 million times on YouTube alone, but that is still far less than the 18 million women ...
- Tesla Stock Is Like An Hermes Birkin HandbagTesla stock is currently selling at $917.42 per share -- and the big question is why. The prices are “disconnected from classic financial measuring tools such as price-earnings ratio,” per ...
- Nike Announces Leadership ChangesNike is getting a new chief operating officer and chief financial officer. Andy Campion, the current executive vice president and CFO, will replace Eric Sprunk as COO, effective April 1. ...
- Nissan Tests Vehicle Subscription ServiceNissan Switch provides the solution "for those who want a sedan during the week and sports car on the weekends," says Nissan's Tavi. ...
- NFL Sponsorship Revenue Exceeds $1.47 BillionThe technology category had the highest volume of active sponsorship agreements in the 2019-20 NFL season, with more than 120 partnerships. ...
- Dawn Mello, Retail Pioneer, DiesDawn Mello, 88, who helped revive important brands, has died. She transformed Bergdorf Goodman, “a once musty relic on Fifth Avenue, as a temple of high-end consumption,” according to The ...
- Pedigree Connects Truckers To Shelter DogsThe campaign from BBDO New York features documentary-style videos that capture life on the road of three truckers and their new dog companions. ...
- State Farm Launches Campaign Featuring New Jake"Jake from State Farm is a living, breathing embodiment of a good neighbor," State Farm's Patty Morris tells "Marketing Daily." ...
- Chanel Chooses French Actress For Chanel No. 5Chanel has chosen Oscar-winning French actress Marion Cotillard as the new face of its iconic Chanel No. 5 fragrance in a campaign debuting later this year. The brand describes Cotillard ...
- Subaru Enters Into First Sports DealAs a part of the deal, the Philadelphia Union's 18,500-seat sports and events arena will be named Subaru Park. ...
- KFC Crocs Look, Smell Like ChickenIt’s every vegans worst nightmare: KFC is partnering with Crocs for footwear patterned like a bucket of chicken. According to the Crocs website, “Covered in a fried chicken print and ...
- Delta Air Lines CEO Weighs In On Reclining EtiquetteDelta Air Lines CEO Ed Bastian told CNBC that while passengers have the right to recline, proper etiquette is to ask first. The conversation was in response to a video ...
- Nissan, Lexus Score High In Reputation,Tesla StrugglesTesla is performing poorly this year, with the lowest rate for responding to negative reviews and the lowest engagement scores of all brands analyzed. ...
- Stormy Daniels' Lawyer Convicted Of Trying To Extort NikeMichael Avenatti, a lawyer who gained fame by representing Stormy Daniels in lawsuits against President Donald Trump, was convicted Friday of trying to extort sportswear giant Nike. Avenatti was charged ...
- American Honda Debuts Campaign For Certified Pre-Owned VehiclesDistinct from typical "used cars," so-called "CPO" vehicles include benefits formerly available only with the purchase of a new car. ...
- Goodyear Evolves Brand Campaign"We are evolving from talking about what a tire does, to what a tire enables you to do," Goodyear's Todd Macsuga tells "Marketing Daily." ...
- Subaru Launches Outback CampaignThe campaign includes a three-part mini-series that will include Buzzfeed's first-ever automotive-partnered quiz. ...
- Airbnb Struggles Financially, Prepares Safety FeaturesAirbnb experienced a net loss of $322 million in the first nine months of 2019, down from a profit of $200 million during the year-earlier period. “Perhaps more ominous: These ...
- Jones New York Enlists Cindy CrawfordClassic women’s brand Jones New York has hired supermodel and entrepreneur Cindy Crawford to star in its spring campaign which launches Feb. 15. The target customer is “a modern woman ...
- Rihanna In Hot Water Over LingerieRihanna is under fire from a consumer protection group that alleges her lingerie company Savage x Fenty “ensnares consumers into unwanted monthly charges,” through a membership plan that's difficult to ...
- Move Over Impossible Burgers, Plant-Based Corned Beef Is HereIt’s either the greatest thing since sliced bread (if you don’t eat meat but miss the taste), or a complete travesty. But plant-based corned beef might be coming to a ...
- Consumers Are Googling Ford Bronco, Chevrolet Corvette Stingray"The biggest story here, in our opinion, is that Chevy/Ford still dominates Midwest and southern states," PartCatalog.com's Alan Marek tells "Marketing Daily." ...
