7,369 results
  • Bosch Campaign Plays Up Dependability
    "We believe this category has underserved female shoppers, who have the same needs as male drivers," Bosch's JP Persico tells "Marketing Daily." ...
  • Marketing All Star: Andrea Brimmer
    When Ally Financial CMO Andrea Brimmer spoke at a recent Association of National Advertisers conference, the large audience was completely riveted. ...
  • Avon Hopes To Save Company With Social Media
    Nature & Co., a Brazilian cosmetics company that purchased Avon, a 134-year-old direct seller, aims “to modernize a company in which representatives still rely largely on paper brochures and door-to-door ...
  • Bath & Body Works Survives Downfall Of Mall Stores
    A beacon in a sea of struggling retailers, Bath & Body Works has experienced 40 straight quarters of sales growth. “The retailer, known for highly scented lotions and candles with ...
  • JetBlue Ups Its Eco-Friendly Goals
    The airline plans to offer ways for the airline's customers and communities to connect with the carbon offsetting projects JetBlue is supporting. ...
  • Kia Telluride, Jeep Gladiator Take Honors
    Winning vehicles offer compelling styling, advanced technology and capable performance, says Kelley Blue Book's Karl Brauer. ...
  • Subaru Apologizes To American Dealers For F-Bomb Vehicle
    Subaru of America has apologized to its dealers for an accidental F-Bomb that the automaker literally laid across the stage at the Singapore Motor Show: “the new Subaru Forester Ultimate ...
  • Conservative Moms Criticize BK For Saying 'Damn'
    Conservative advocacy group One Million Moms is criticizing Burger King for using “profanity,” or as the group describes it, “the d-word.” The ad in question shows customers waiting in line ...
  • Millennials Don't Like Wine, Apparently
    Americans are drinking less wine on an annual basis for the first time since 1994, according to industry tracker IWSR. Wine now represents 11% of the total beverage alcohol market ...
  • Honda Sponsors Chicago Auto Show Indoor Run
    "This is a great opportunity for us to tap into a new audience," said Chicago Auto Show General Manager David Sloan. ...
  • Progressive Takes 'Anti-Super Bowl' Approach
    "This approach is part of our 'network' strategy and appeals to our ideal customers," Progressive CMO Jeff Charney tells "Marketing Daily." ...
  • Hyundai, GM, Kia, Toyota, Porsche Prep For Super Bowl
    Hyundai's Boston-centric spot will star actors Chris Evans, John Krasinski and Rachel Dratch and baseball legend David Ortiz. ...
  • Ford Intros 'Street Smart' Escape SUV
    Brian Cranston, the voice of the "Built Ford Proud" campaign, returns for this effort. ...
  • Men Don't See Value In Renting Clothes
    Rent the Runway, StitchFix and Gwynnie Bee continue to be all the rage for women who want to mix up their wardrobes or get access to high-end outfits without breaking ...
  • Audi Latest Automaker To Bypass New York Auto Show
    Audi of America joins Mercedes-Benz and BMW in its decision not to participate in the New York International Auto Show in April. “The New York auto show has traditionally drawn ...
  • GM Revival Of Hummer Brand As Electric Is 'Beautiful Irony'
    "Apparently, Hummer was a brand ahead of its time," says Karl Brauer, executive publisher at Kelley Blue Book and Autotrader. ...
  • Farmers Makes Jingle Star Of Campaign
    Consumers have come to associate the jingle with funny and unexpected events, Farmers' Leesa Eichberger tells "Marketing Daily." ...
  • NutriBullet Targets New Years' Resolution Makers
    The ads feature a BulletFit class with an instructor getting people amped by telling them to "push it" and "feel the blend." ...
  • Walmart Takes On Amazon, Kroger With New Technology
    Walmart is testing a system that uses autonomous carts to retrieve ambient, refrigerated and frozen items ordered for online grocery. The aim is to enable quicker, more efficient picking of ...
  • Molson Coors Inks Canadian Deal With NHL
    Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian's long-standing position as an official beer of the league in Canada. Last ...
  • Chicago Airports Offer Marijuana 'Amnesty' Drop Boxes
    The city of Chicago has set up cannabis amnesty boxes at O'Hare and Midway airports where travelers can drop weed instead of taking it on a plane. The boxes were ...
  • Impossible Foods Ends Talks With McDonald's
    Impossible Foods, the company behind Burger’s King’s Impossible Burger, says it cannot produce enough of its imitation meat to partner with McDonald’s. “Impossible Foods and its rivals are duking it ...
  • Major League Soccer Plans 25th Season Celebration
    The league's "Our Soccer" marketing campaign will continue in 2020 with a 25th season theme supported by amplification from corporate partners. ...
  • SodaStream Returns To Super Bowl
    SodaStream has history of making spots Super Bowl ad police like to reject, but now that it's owned by PepsiCo, that might change. ...
  • Land Rover, Mitsubishi Rank Highest In Website Evaluation Study
    The study was modified to address digital advancements automakers are implementing to evolve the automotive shopping experience. ...
  • Mercedes-Benz, Acura, Infiniti Ads Deemed Most Empowering, Best Storytelling
    Mercedes-Benz's "Bertha Benz" hit on a wide spectrum of emotions relating to powerful messaging, inspiring and heartfelt feelings, per Ace Metrix. ...
  • Hyundai, Uber Collaborate On Flying Taxi
    Hyundai and Uber announced at the Consumer Electronics Show that they are partnering to develop an all-electric air taxi that would be part of a future “aerial ride-share network.” Analysts ...
  • NFL Rocket Mortgage By Quicken Loans As Official Sponsor
    The NFL has inked a multiyear deal with Rocket Mortgage by Quicken Loans, naming it the NFL’s first official mortgage sponsor. The sponsorship starts with Super Bowl LIV, during which ...
  • Sex Toys Return To CES
    What’s the Consumer Electronics Show without some orgasm-inducing devices? You can thank Lora Haddock DiCarlo. “We want to reshape how people think about sex tech,” says the CEO and founder ...
  • Weight Watchers Inadvertently Gets Involved in WW111 Posts
    A Weight Watchers hashtag, meant to debut its latest social media campaign, somehow got looped into talk about World War III. “The brand, which changed its name to WW in ...