7,423 results
  • Warner Bros. Lands Unilever to Sponsor MomLogic.com
    Created by Telepictures Productions, MomLogic.com follows in the footsteps of TMZ.com. The new online destination and cross-platform advertising network is billed by the Burbank, Calif.-based company as the ultimate destination ...
  • Unilever Commits To MomLogic.com Support
    [Packaged Goods] The online destination and cross-platform advertising network is billed by the Burbank, Calif.-based company as the ultimate destination for "thinking moms who don't have time to think." The ...
  • Laurie Petersen Named General Manager of Minyanville Family Media
    Former MediaPost executive editor takes the helm as general manager of Minyanville Family Media. The online community engages kids and their families in games and activities that entertain them while ...
  • Study Reveals Online Strategies for Reaching Vehicle Shoppers
    Auto marketers first think of third-party automotive information sites (also referred to as shopping sites, resource sites, or auto sites), as they offer attractive inventory often positioned directly in line ...
  • Spin
    Reading the current issue of Spin makes me feel hip. That's a pretty good deal for $3.99. Most things that induce that state of mind cost considerably more. ...
  • Report: Consumers Are Stockpiling Unused Credit Cards
    [Financial Services] "It appears that the biggest hurdle for lenders in reducing card attrition is to engage the cardholder in the card's value proposition from the onset of the relationship," ...
  • Mattel's Fisher-Price Focuses Smart Cycle In TV Ad
    [Retail] Mattel plans to spend more money on advertising to help lure consumers back this holiday season. The company is focusing on quality control and safety measures, including increasing random ...
  • Gift Spending Will Hold Steady or Rise, Surveys Predict
    [Retail] "As gift cards continue to grow in popularity, retailers need to be even more creative in their redemption programs," says Deloitte's U.S. retail leader. "Retailers could encourage consumers to ...
  • American Express Adds Simon Property Group to Mall Partners
    [Financial Services] The Simon American Express Giftcard will be available this holiday season at four Florida-based shopping centers: Miami International Mall, Dadeland Mall, Florida Mall of Orlando, and Town Center ...
  • Citi Ads Focus On Experiences Its Card Can Make Happen
    [Financial Services] Spots center on one question, "What's your story?," and show how the credit card can enhance life by funding experiences that deepen it. The national campaign is an ...
  • Schwab Re-Ups PGA Sponsorship Through 2013
    [Financial Services] "Golf audiences tend to skew older, and this demographic often has more assets available for financial activities, including investments," says a sports marketing firm. "They are also more ...
  • Scottrade Ranks Highest in Customer Satisfaction
    [Financial Services] "What you are seeing today are very sophisticated sites that provide real-time information and a lot of additional information resources," says J.D. Power's director of investment services. "The ...
  • Bristol-Myers Squibb Sees Sales Gain After Ad Spend Hike
    [Pharma] The company said it's making significant progress in identifying ways to operate more efficiently and reduce costs as it maintains investments in its pipeline. That pipeline, it said, yields ...
  • Alli Can't Save Glaxo's 3Q Profit, Which Is Down 5.8%
    [Pharma] For the quarter, Glaxo's Consumer Healthcare division--which includes Alli, Breathe Rite and FiberChoice--registered a 16% increase in overall sales. Within the division, sales of OTC drugs like Alli rose ...
  • Target Serves Up Grocery Savings In Direct Mail Piece
    [Retail] The company is focusing on its expanded grocery sections. As Citibank Smith Barney analyst Deborah Weinswig said in a recent research note, Target's increased assortment of prepared foods, recipes ...
  • PetMed Express' Net Income Increases 37% in Q2
    [Pharma] Menderes Akdag, CEO/president of the company, gave kudos - a very small one - to the ads featuring actress Betty White, for the success enjoyed by PetMed this year. ...
  • PetSmart Focuses On PetsHotel In New TV Spot
    [Retail] The commercial, which broke recently, shows the similarities between a dog's stay at the PetsHotel and its owner's stay at a regular hotel. The owner tests out the bed ...
  • Pfizer Discontinues Insulin Inhaler, Earnings Fall
    [Pharma] The product was co-developed with drug-delivery specialist Nektar Therapeutics and launched in July 2006. Exubera was approved by the FDA in February 2006 but experienced a delayed launch due ...
  • Direct Banking Market To Nearly Triple In Five Years
    [Financial Services] Financial institutions must enhance existing online account opening systems to take advantage of deposit acquisition, customer retention opportunities, and huge cost savings that will materialize through the exponential ...
  • Au Bon Pain Moves To All-Natural Chicken
    [Restaurants] In addition to in-store nutrition kiosks, which offer customers in-depth ingredient and dietary information about each Au Bon Pain menu item, the company recently revamped its Web site with ...
  • Virgin Re-Brands CircleLending, Launches Virgin Money
    [Financial Services] Themed "a revolution" for changing the face of money, the event featured people dressed as George (and Georgette) Washington handing out branded red dollar bills and inviting people ...
  • Marketers Put More Money Into Social Media: Survey
    A recent survey indicates that nearly a third of Web marketers plan to increase spending significantly on such social media as blogs and discussion boards. Attention is the top measure ...
  • Web Marketers To Increase Social Media Spending
    [Research] "The majority of respondents see engagement with their brand as the most important measure of social media success, while more concrete ROI measures such as sales and new business ...
  • Groups Challenge Credit Card Marketing At Colleges
    [Financial Services] The intent isn't to limit student access to credit, but to eliminate controversial marketing tactics while educating students on the risks associated with buying on credit. The campaign ...
  • Modern Dog
    As much as I value the companionship of dogs and cats, I am sad to say that I don't usually hold the magazines written about them in such high esteem. ...
  • Study: Am Ex Ranks Highest in Satisfaction
    [Financial Services] The company is clearly doing a good job of informing customers of the benefits they receive from being cardholders, says Jeff Taylor, senior director of the banking practice ...
  • HSBC Direct Launches $20K Dash Savers Sweepstakes
    [Financial Services] The point is to introduce the bank's customers to a new collection of high-yield online CDs, which allow customers to lock in their funds for up to nine ...
  • General Mills, Curves Partner In Cereal Box Appearance Contest
    [Food] As part of the effort to get word out about the new Curves cereal, single-serve boxes were placed in Sunday newspapers in select markets on Oct. 7. There were ...
  • Report: African-American Market Untapped By Most Providers
    [Financial Services] One thing marketers could do to make credit card offers more appealing is to link them to financial services already frequently used by the African-American market, suggests the ...
  • Citi, Expedia Offer New Co-Branded Credit Card
    [Financial Services] With new credit cards launching daily, marketers must carefully evaluate how their card fills an unmet need. "There is a market if the perceived value of the rewards ...