7,573 results
  • New York Auto Show Delayed Until August
    The New York International Auto Show is the latest major event to be delayed or cancelled due to the outbreak of the coronavirus. Organizers have postponed the event, which is ...
  • Mazda CMO Dino Bernacchi Resigns
    Brad Audet, the leader of Garage Team Mazda, will temporarily lead the marketing team while a search for a permanent candidate is conducted. ...
  • Coldwell Banker Increases Streaming Ad Spend By 420%
    The increase is a reaction to changing viewing habits, says Ryan Gorman, the company's president and CEO. ...
  • Subway Brings Back Athlete Ambassadors
    A change in marketing personnel and child pornography charges again company spokesman Jared Fogle moved Subway in a non-spokesperson direction. But now the brand is returning to using athlete ambassadors.  ...
  • Men's Activewear Outpaces Women's Gear
    Women’s activewear sales in the U.S. remained flat in 2019, underperforming the men’s market, which grew by 2%, according to The NPD Group. For a third consecutive year, men’s sales ...
  • Millennials Disappointed In Auto Industry
    Forget adaptive cruise control; 43% of millennials expected flying cars by now. Yes, as in "The Jetsons." ...
  • Jeep Campaign Includes Sweepstakes
    The effort includes a 30-second TV and online spot "Test of Time" featuring the custom Jeep song "Young," performed by Old Dominion. ...
  • Art Van Furniture Liquidation Sale Creates Chaos
    Art Fan Furniture was forced to close one of its stores early on Saturday after chaos resulting from its going-out-of-business sale. The prospect of deals led to traffic jams and ...
  • Ikea Emails Customers With Instructions Amid Recall
    Ikea reached out to customers Saturday with an email with instructions on how to properly put together and use its dressers. The retailer is in the midst of recalling 800,000 ...
  • Brands Including Costco, Starbucks, Postmates Respond To Coronavirus
    Costco has halted free food samples at stores while Starbucks has temporarily ended the use of reusable cups. ...
  • Mini USA Celebrates International Women's Day
    The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. ...
  • Nissan Enlists Actress Brie Larson For Sentra Twitter-First Creative
    The sassy actress "perfectly embodies the spirit of the campaign," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
  • Airlines Meet With Trump To Discuss Coronavirus
    Southwest Airlines, United Airlines, American Airlines and JetBlue Airways met at the White House Wednesday with President Donald Trump and Vice President Mike Pence. Airlines CEOs say personnel has stepped ...
  • Ram Exec Quits Over Sales Report Discrepancy
    The head of Ram brand at Fiat Chrysler Automobiles is leaving the company April 3, according to a news release. "Reid Bigland filed a whistleblower lawsuit last year against FCA, ...
  • United Airlines To Cut Flights Due To Coronavirus
    United Airlines is cutting both international and domestic flights due to the spread of the coronavirus and its effect on the travel industry. United plans to reduce its schedule of ...
  • Kohl's Plans To Turn Women's Department Around
    Kohl’s recognizes that its women’s department is one of its biggest weaknesses at the moment. The retailer has been having more success in active and beauty, elsewhere in the store. ...
  • Audi's Silvercar Partners With Austin MLS Club
    Silvercar by Audi becomes an official partner of Austin FC and will provide the pro sports team with use of premium vehicles. ...
  • BMW Unveils New Logo On Concept Car
    Replacing the black ring lets "the new logo radiate more openness and clarity," according to the automaker. ...
  • Roaming Gnome Returns In Travelocity Effort
    While the Roaming Gnome was already a regular presence in Travelocity's advertising, this works casts him in the leading role. ...
  • Dodge Preps Social Campaign, Vin Diesel Video
    Brand devotees are being asked to share their videos and photos for a new social series called #TheMuscleBehindUs. ...
  • Mastercard Admits To Gender Pay Gap
    Mastercard says that its female employees worldwide make 7.8% less than the men. The admission comes at the request of shareholder Arjuna Capital, which asked the company to prepare a ...
  • Timberland Marketing Executive Stabbed At HQ
    Catherine Heppner, 46, director of global marketing for Timberland Pro, was stabbed to death at the company’s headquarters in Stratham, N.H. on Feb. 9. Robert Pavao, 20, a security guard, ...
  • Harley-Davidson Seeks New Leadership
    Harley-Davidson has named Jochen Zeitz, a board member hailed for turning around the Puma brand’s near-bankrupt business, as its interim chief. Chief Executive Officer Matthew Levatich stepped down following the ...
  • Twitter Skipping SXSW Due To Coronavirus
    Twitter CEO Jack Dorsey was scheduled to deliver a keynote address at SXSW, but the brand is pulling out of the conference and festivals for 2020 over coronavirus concerns. In ...
  • Genesis Names New Marketing Chief
    Jeri Yoshizu is responsible for overseeing all Genesis marketing and communications in the United States. ...
  • MediaPost Names Best In Auto Marketing For 2019
    The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 8 at the Javits Center. ...
  • Patagonia Launches Film Celebrating Activism
    Patagonia knows what all the studies show: consumers value actions more than empty words. So the outdoor clothing company created “District 15,” a short film that outlines the fight undertaken ...
  • Walmart Hasn't Given Up On Beating Amazon
    Amazon Prime is one of the reasons why traditional retail has been dying a steady death. Walmart may have a solution. “Recode has learned that over the past 18 months, ...
  • Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
    Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
  • New York Auto Show Still Planned Despite Coronavirus
    It's possible some of the reveals planned for the now-cancelled Geneva show will move to the New York auto show. ...