69 results
  • Real Media Riffs - Wednesday, Feb 14, 2007
    HERE'S A LETTER YOU WON'T SEE PUBLISHED IN ADVERTISING AGE ...
  • Real Media Riffs - Thursday, Feb 1, 2007
    HOW TO READ "REAL MEDIA RIFFS" -- First, and perhaps most importantly, treat "real" as a euphemism. Apparently, some readers did not understand this when they read Wednesday's scoop ...
  • Real Media Riffs - Wednesday, Jan 31, 2007
    NIELSEN 101 -- In the days since Nielsen Media Research began measuring TV viewing of students living on college campuses, some surprising patterns have emerged. Cautioning that the data ...
  • Real Media Riffs - Saturday, Jan 27, 2007
    PEER-TO-PEER PRESSURE -- Tobacco. Alcohol. Even food. The next big media category to face a backlash over its youth-oriented marketing will be, well, media. ...
  • Real Media Riffs - Wednesday, Jan 24, 2007
    THE BLIND GENERATING LEADS FOR THE BLIND -- Recently - this afternoon, in fact - we showed one of the smartest media guys we know how to make a med ...
  • Real Media Riffs - Monday, Jan 22, 2007
    IN GOOD COMPANY -- VNU, the Dutch-based company known best for being the parent of Nielsen Media Research and ACNielsen, has changed its name to The Nielsen Co. While th ...
  • Real Media Riffs - Friday, Jan 19, 2007
    BACKCHANNEL TO SCHOOL -- If you're anything like us, every now and then you probably find yourself waxing nostalgic for your school days. So much bright promise. ...
  • Real Media Riffs - Thursday, Jan 18, 2007
    IT'S 11:55, DO YOU KNOW WHERE YOUR CHILDREN ARE? -- Well, if you listen to some of the world's smartest minds, they are in grave peril - perhaps their grave ...
  • Real Media Riffs - Wednesday, Jan 17, 2007
    AND NOW A FEW ADWORDS FROM OUR SPONSORS -- It's time once again to talk about the 800 pound gorilla in the room. Actually, make that the $10.8 billion gori ...
  • Real Media Riffs - Tuesday, Jan 16, 2007
    GRABBING THEM BY THE SHORT AND CURLIES -- Attention PR sure knows how to get some. And we mean that in the most literal of ways. ...
  • Real Media Riffs - Friday, Jan 12, 2007
    V IS FOR VAPID -- The name MTV once stood for "music television." Aside from the fact that it rarely, if ever, plays music anymore, some people have taken ...
  • Real Media Riffs - Wednesday, Jan 10, 2007
    THE APPLE OF YOUR I -- Apple knows how to get ink. All it need do is adopt "Inc. ...
  • Real Media Riffs - Tuesday, Jan 9, 2007
    THE MOTHER OF INTERVENTION -- Is it just us, or is that some spine we see growing on the backs of Madison Avenue? Sure seems that way. First Austin-based GSD& ...
  • Real Media Riffs - Monday, Jan 8, 2007
    THEM, BUT DEFINITELY NOT YOU -- According to Time magazine, you are the person of the year, but according to trade publication Advertising Age, you definitely are not. Well, ...
  • Real Media Riffs - Friday, Jan 5, 2007
    A CONNECTICUT YANKEE IN AL GORE'S COURT -- We just received the January/February issue of Yankee magazine, and at first glance, we assumed it must've been either a really o ...
  • Real Media Riffs - Thursday, Jan 4, 2007
    RESOLUTION NO. 9 -- Actually, this'd be something more in the order of resolution fortysomething, but whose counting? Normally, we'd take the occasion of a New Year to spin ...
  • Real Media Riffs - Thursday, Dec 21, 2006
    HOW MANY LIGHTBULBS DOES IT TAKE TO SCREW ON THIS POLE? -- We always suspected that the Bostonian ad community had more fun than their Madison Avenue counterparts. Or ...
  • Real Media Riffs - Tuesday, Dec 19, 2006
    UNDULY JULIE -- Lately, we don't read the print edition of Advertising Age cover-to-cover, but we always look forward to its annual "Book of Tens." The special year-end edition ...
  • Real Media Riffs - Monday, Dec 18, 2006
    IF THE MEDIUM IS THE MESSAGE, VNU WANTS TO BE ITS MESSENGER -- The restructuring of VNU signals two important trends that readers of this column might want to ta ...
  • Real Media Riffs - Friday, Dec 1, 2006
    THIS JUST IN: THE RIFF HEARS NBC IS ABOUT TO NAME A NEW PILOT TO FLY NBC'S NETWORK TV SALES FORCE -- In fact, it's Mike Pilot, a top ...
  • Real Media Riffs - Wednesday, Nov 29, 2006
    THE MANDEL OPERANDI -- Jon Mandel is an inspired choice to pull all of Nielsen's pieces back together again. It's been tried before, and with what would seem like ...
  • Real Media Riffs - Friday, Nov 10, 2006
    RIFFIFICATION: TIME-SHIFTED COMMERCIAL RATINGS GOOD, NOT BAD -- Anyone who has had the pleasure of reading a riffification before knows that when we get something wrong, we usually get ...
  • Real Media Riffs - Tuesday, Nov 7, 2006
    PAUSE AND EFFECT -- Well, it's Election Day. The day millions of people vote to elect candidates and decide on propositions representing the interests of everyone - even the millio ...
  • Real Media Riffs - Thursday, Oct 26, 2006
    OKAY, BUT TELL US WHAT YOU KNOW -- The good thing about Wal-Mart's selection of Draft FCB and Carat as its new agency roster is, well, that they've selected Dra ...
  • Real Media Riffs - Wednesday, Oct 25, 2006
    THESE LADIES DOTH PROTEST TOO MUCH, WETHINKS -- Cable network research executives have raised some important methodological issues concerning Nielsen's plans to begin releasing commercial ratings later this year, b ...
  • Real Media Riffs - Tuesday, Oct 24, 2006
    TO HAVE OR HAVAS NOT -- Maybe news travels slower than we thought in Western Europe, but we would have thought that the re-bundling - or at the ve ...
  • Real Media Riffs - Monday, Oct 23, 2006
    RE: INTERPUBLIC -- Leave it to a brand named Interpublic to figure out how to once again make media and creative interdependent. If it hadn't, it might soon be kno ...
  • Real Media Riffs - Friday, Oct 20, 2006
    THE 62.5/1 RULE -- Want to hedge your bets in an unpredictable media marketplace? Place them not on big media content creators and distributors, but on advertising agencies. ...
  • Real Media Riffs - Tuesday, Oct 17, 2006
    WATCH OUT BELO -- When exactly did the bubble begin swelling again? It probably began right after the last one burst a half dozen years ago. It's taken a f ...
  • Real Media Riffs - Friday, Oct 6, 2006
    WE HAVE SEEN THE CONSUMER AND SHE IS, WELL, AT LEAST HALF OF US -- ORLANDO, FL -- When some of the nation's biggest advertisers gathered here today to discu ...