82 results
  • DMA vs. Tornado: Place Bets Now, Will Give 5:1 Odds
    The Alternative Response Media Council, the part of the Direct Marketing Association that concentrates on newspaper inserts, will announce a new name on September 10. ...
  • Clients from Hell: The Tip-Off
    When Kmart was finished going bankrupt, suing and getting sued by its former agency of record and allowing their marketing department to flee, it naturally came to the conclusion th ...
  • Brand America's Foreign Possessions Not Engaged
    The advertising industry has taken credit in various forms for helping with the "war on terror" effort. Some agencies have been involved in government-sponsored ad campaigns. There is one glaring ...
  • Yahoo!'s Purchase of Overture Reveals Rot
    Surely, many will consider Yahoo!'s purchase of Overture a sign of great success - that Overture's management went out in a $1.6 billion blaze of glory. ...
  • Advertisers to Agencies: You Stink
    About eight out of ten advertisers polled say that their agencies are overpaid, understaffed and unable to provide the creativity they once did. The criticisms leveled also include inadequate staffin ...
  • TiVo Data Services: Better, Quicker, Cheaper, Doomed
    I wish TiVo well with its new television ratings research service, but I find the trade press's coverage of the new service hopelessly naïve. ...
  • Why Media People Are Boring: (It's Not Really Their Fault)
    I stood flabbergasted at the stark difference between my colleagues. On one hand were a couple creatives, openly speculating on what sort of ruse would be necessary to make o ...
  • Microsoft Shows True Color: Yellow
    Microsoft has 80 percent share of the browser market, grown from zero in five years. Prognosis? Stop development due to imminent defeat. This is Microsoft's reaction to Apple's launching ...
  • Agencies Getting Jerg'd Around
    I can't say that the Andrew Jergens Co.'s recent account review reaches new heights of pickiness over conflicts. The industry has been pretty obnoxious about supposed conflicts for years, b ...
  • Hiring Shenanigans
    The obsequiousness of ad agencies sometimes leads a client to the mistaken belief that it does, indeed, wield great respect and deference. Such seems to be the case with G ...
  • Earthlink's New Spam Tech: Strains Out Non-Humans
    Call me an optimist, but Earthlink's new anti-spam "technology," just might work. Its soon-to-be-implemented requirement that each email sent to one of its accounts requires a human-confirmation of intent mig ...
  • Studies Mislead, Details Matter
    I actually feel a little bit better about the poor state of our knowledge of online behavior relative to our potential. It's not just us, and it's not just becau ...
  • Tobacco Taxes Equals Mob
    I used to be worried that corporate America was allowed too much power in political debates, but then Lorillard's new ad campaign about tobacco taxes came around and proved ...
  • Media People Moving Out
    Where people sit in an ad agency has always told a great deal about their status. It's very 1950s. When you start supervising other employees, you might get a windo ...
  • The Defining Trait of Tradition
    The defining trait of traditional media has always been the fact that some "editor" somewhere put together various elements of content and served it all up as one package. Y ...
  • Branding Tobacco
    A decade ago, tobacco companies made the almost-fatal mistake of ignoring a certain branding audience. These companies were some of the best at product marketing and brand management, but th ...
  • Yahoo! Has a Branding! Problem!
    While Yahoo! succeeded in turning lemons into lemonade, taking unsold inventory and using it to support in-house businesses to help monetize their traffic, the ads they run to do th ...
  • Too Many Broadcast Execs
    It's enough that they seem to infest the broadcasting industry, but they're really doing damage to the online and the integrated media. In answer to the problem of a sinki ...
  • Twitchy Viewers During War
    While both viewers and advertisers seem to have come to an uneasy consensus that there's no good reason to cancel ads for long periods during a war, some unscientific resear ...
  • The World A Better Place Without AOL?
    In a media world that tends to over-consolidate into mega-companies that hinder choice and innovation, the ongoing financial scandals may yet prove a useful correcting force. ...
  • IBM and Cisco: A Headache for O&M?
    Two great tech behemoths have new ad campaigns, both of which are great joys to watch. IBM’s boardroom-based satires of technology pitches works on many levels, and Cisco’s campaign brin ...
  • Your Work Will Be Harder for Being Online (But it Builds Character)
    In a fit of lucidity, Jim Meskauskas gave some great reasons as to why the strange upfront manner of purchasing broadcast media harms advertising clients and functions mainly as ...
  • The Singularity Fallacy
    Narrowing down creative executions to the most successful can lead advertisers down a dead-end path. Interpreting creative results isn’t just about what ad made how much of a return ...
  • Some Quick Notes on Week's News
    Spam, Gargantuan Banners and the Free Shipping Ad Absurdum. Discuss. ...
  • AOL Disgraces Internet
    First, the Bush Administration’s SEC poked several large holes in the legislation Congress passed to try to make financial fraud more difficult. Then, just a few days ago, AOL dropp ...
  • The Tao of Pop-ups
    The difference between me and Jim Meskauskas isn’t so much that he likes pop-ups and I don’t. It’s rather that he’s not quite so hypocritical. While denouncing pop-ups at eve ...
  • The Net's Influence Thrives on Havoc of Political Debate
    This week I received three different email messages from people seeking my help in anti-war marketing causes. It warmed my heart. Even though I’m personally quite enthusiastic about letting t ...
  • Google's Example of Innovation Begetting Market Stability
    Yahoo!’s acquisition of Inktomi – the company first made famous by developing the search technology behind the original HotBot search engine – seems to some to bode ill for Google ...
  • Campaign Results Show: Online and Offline, We've Been Too Simplistic
    In the sometimes adolescent debate between “traditional” advertisers and those that employ the new media, such as the Internet, an important universal learning has been ignored in the midst ...
  • Lott on BET
    Trent Lott - who reportedly stepped down from his post this morning - turned out to be the greatest boon to BET since Jacque Reid. This brings up the tantalizi ...