82 results
  • AOL to Add Salt to Festering Wounds
    You thought Time Warner shot itself in the foot when it merged with AOL at the peak of its bubble valuation? Just wait. It’s about to fire again, this ti ...
  • Site Cynicism on CPC
    I find it odd, now that we live in a world in which it’s relatively trivial to ascertain actual performance on the advertiser’s site, that more and more media selle ...
  • Marshall McLuhan Was a Sissy
    Certain types of companies have always been easier to convince to test the online waters. It shouldn’t be surprising that these companies are the ones that were first able ...
  • The Money Left on the Table
    A billion dollars spent on political ads, and during a midterm to boot. In a different column, I’d rail against the pollution of money in politics, but today I’d li ...
  • What About Print?
    For all our hand wringing about the value of online advertising, the most valuable information may well be about the weaknesses of some traditional media. ...
  • The French Ate DMB&B. Il Est Mort.
    I know it’s a mistake to be sentimental in business, but it galls me every time I hear of a great ad agency getting suffocated by a parent company. T ...
  • Future Tool: JMM's AiM
    When NetRatings and Jupiter Media Metrix had their proposed merger kiboshed by federal regulators a few months ago, many were unsure of what would happen to the suite of usef ...
  • FutureTool: WebRF Brings R & F Data To Online Buying
    The online world has long been looking for a tool that would allow marketers to figure out where they can place ads to get just the right amount of exposu ...
  • Quick Solution for Throwing Brand into the Sewer: Pop-Ups
    Forget AOL and Earthlink for a moment. Sure, they’re making a big press deal about being anti-pop-up, but the real story is the fact that the Internet audience is havi ...
  • 4As e-Buying Effort Doomed
    I wish it weren’t true. The 4As takeover of the electronic media buying efforts of the now-defunct MediaPort will fail as predictably as the well-intentioned efforts of MediaPort’s big agen ...
  • Buyers – Yes, Even Big Agencies – Need Online in Order to Restore Competition
    Sad though it may seem, we may look back on the 1990s as the pinnacle of traditional media diversity. The hugely successful 90s saw the profusion of cable, syndication, satellit ...
  • Agencies Deserve Better from Cisco
    It was too good to pass up, even though all the warning signals blared “Stay away!” Cisco’s upcoming $200 million branding campaign was the sort of bait that DarkGrey couldn ...
  • Made up Statistics
    It’s time for my annual made-up-statistics column, bringing together the best guesses of some of my compatriots, all in an effort to answer the question: “What if research studies weren ...
  • The Imminent Demise of the Pop-Up
    General opinion about pop-up ads seems divided into two camps: Web users despise them and advertisers believe they comprise a necessary evil. But those advertisers and media outlets who gr ...
  • New Forbes.com Media Guarantee: A Beginning
    Forbes.com on Wednesday told the world that it won’t charge advertisers for placements that prove completely ineffective. This is certainly not the first pay-for-performance guarantee in the industry, but ...
  • If Media Classifieds Were Really Media Classifieds
    Single white-shoe agency seeks rich client. Must like lots of market research and planning, but not put too much scrutiny on billed hours. If you enjoy long waits for creati ...
  • The Client Audit
    Too many agency management people hold that an ad agency can’t afford to turn down any business, and that the agency must change its philosophy to reflect the needs ...
  • New Biz Pitches: Primordial Ooze that Can Help or Deceive
    The entire premise of a new business pitch does not reflect the day-to-day reality of how an agency serves advertisers. Different people are put on the project than would actual ...
  • Barr the Doors – Congress is Coming!
    Last week, Congress started down a slippery slope, with congressman Bob Barr, R-Ga, attempting to interfere with a recent pitch win by Ogilvy & Mather. ...
  • Inane by the Insane: War Stories of New Biz Pitches
    It was all triggered by a cute story. The Milk Board had awarded FCB the account in Chicago, supposedly because they painted their beautiful wood-paneled boardroom with Ben & Jerry-li ...
  • WebRF Brings Usable R&F Data to Online Buying
    The online world has long been looking for a tool that would allow marketers to figure out where they can place ads to get just the right amount of exposu ...
  • Do You Need a New Ad Agency?
    There is a lot of relationship shifting in the online agency world. Client-agency relationships aren’t so much “marriages” as they are dates who “go steady.” Heck, a lot of agen ...
  • The Harbinger of the Next Big Spurt
    Alright, so maybe I do have a bee in my bonnet. I keep thinking that Internet media prices are too high. The reason? The number of impressions keeps multiplying, ...
  • Pop-Unders: Built to Deceive
    I’ll make no bones about it: I hate those indiscriminate pop-up ads. Surfing around various news sites, I find myself seeking out the various extra windows that spawn left a ...
  • Commercial Alert Wins the Battle. Now What?
    Last summer, Commercial Alert, a consumer advocate group that’s not at all fond of advertising, launched a complaint against search engines that placed pay-for-placement links confusingly among search results. ...
  • Some Numbers I’d Like to Know
    What’s the real comparison in media prices between TV and the Internet? We’re certainly not getting it from comparing CPMs. ...
  • Media Will, Once Again, Be the IN Business Model
    For those of you out there who missed the heady days of unlimited venture capital funding, you missed more than just a roller coaster ride of ephemeral paper wealth. Y ...
  • Practice: The Precarious Manager: Pay Discrimination
    I knew immediately that something was amiss the morning I walked into the agency and everyone seemed to look downwards and scurry out of the way. Folks were gathered ...
  • Online Marketing Is Usurping Sales' Power
    It might not be considered polite to bring up within a company, but the sales department has traditionally wielded much more influence than that of the marketing department. And th ...
  • Be Nice to Your Creatives: Segment
    We need to show more kindness to our creative colleagues, providing more segmenting with smarter segments. ...