82 results
  • My Dad and Online Media
    Internet advertising started out as a “national” medium, which at once sets it apart from all the others, and also may point to why the medium has so far fail ...
  • Marketers Want One Thing: The Truth
    Last week, WebSideStory, a company that analyses traffic data, put out a study that seems to prove what we’ve long suspected – that some sites’ methodologies for counting traffic ha ...
  • Buying Smarter Just Got Easier
    In the past few weeks, things started looking up for online media buying. First, Jupiter Media Metrix (JMM) introduced its very useful online research tool, a site profiler called Ai ...
  • Why Large Sites Act Like High School “In Crowd”
    Jupiter Media Metrix has “discovered” that fewer, larger media buys in a campaign are less efficient than many, smaller buys. My first reaction to the study’s press release was, “ ...
  • The Visual Bottleneck… or We Have No Wallop!
    InsightExpress released a study a few days ago rubbing our online noses in the fact that people prefer print magazines over their online equivalents. And, heck, I’d have to agre ...
  • The Strange Story of Online Ad Estimates
    Three weeks ago, eMarketer announced that it was breaking with its previous practice of considering all available research and decided to endorse the numbers from Price Waterhouse Coopers (PwC) f ...
  • Bullheaded Marketers and Online Naivete
    Research people out there are looking under the wrong rocks. You’ve seen the headlines ad nauseam: Online Banners Work; Branding Effective Online; Awareness Built Most Efficient With Interactive Media. Despi ...
  • The Difference Between Discretion and Dishonesty
    It’s a perfectly natural and acceptable practice to have media people keep client secrets. Businesses wouldn’t work without it. But there comes a point when the web of non-disclosures ge ...
  • Illegal Practices
    I think it’s probably a good thing that the average marketer doesn’t have a law degree, but it would definitely come in handy sometimes. There are a lot of thin ...
  • Hiding Money
    Our nation’s system of earnings reporting and accounting is about as broken as our campaign finance system. It’s been corrupted for so long that the “tricks” companies employ to ev ...
  • When a Sin Product Makes for a Sinful Marketer
    Man, I love advertising. As a liberal arts graduate, there isn't another field I could have possibly chosen that would present more ethical and moral dilemmas. This is an indust ...
  • Illegal Acts: Pumping Stocks
    If you work in the ad industry long enough, it’ll happen to you. A client will ask you to do something you know is wrong. It might be an explic ...
  • Enron-like Conflicts in Advertising
    While everyone is collectively gasping in shock at the alleged self-dealing done at Enron, we should take a look at some of the conflicts of interest alive and well ...
  • The Death of the Trade Show
    There will always be trade shows. People will always find an excuse to fly to San Francisco to dine on expense accounts and stroll along a warehouse floor. Pitchmen wi ...
  • Cheap Foreign Media: It Ain’t Just the Exchange Rate
    Our online media markets aren’t very efficient, and those inefficiencies give media buyers some great opportunities - like the foreign media buy opportunity. ...
  • The Real Gator Threat
    Last week’s column on Gator stirred up so much response that I called up the company’s VP of Marketing, Scott Eagle, and threw all the pointy questions at him. ...
  • Gator - Good or Evil?
    Tig's last Spin questioning why Europeans were beating the US at marketing brought on these responses. Charles Pinkerton said "The European approach is driven by a natural skepticsm of advertisin ...
  • Is Your Agency Too Process Oriented?
    Last week Tig's look at unmet agency promises garnered both comments and suggestions on the Spin Board. Thom King of Multimediary offered this tip - "...We have hit quite ...
  • Marketing Confessions: The Industry's Deficit
    I see the work of many agencies -be they ad agencies, direct agencies, PR agencies or the interactive type - suffering from a greater and greater deficit between what th ...
  • How to Eliminate Conflicts of Interest in Two Simple, Excruciating Steps
    When clients look a little more closely at how the ad industry works, it's not very difficult to see why ad agencies have such severe conflicts of interest. The ha ...
  • Conflicts of Interest Sap the Industry
    The conflicts of interest that infest the marketing business remind Tig of the rampant corruption seen in some developing countries. It's a topic of polite dinner conversation, where people enj ...
  • Industry Underbellies
    The first of Tig's weekly MediaPost columns that will seek to take a hard look at issues where the current industry practice may deviate from rational behavior. Some common them ...