21 results
  • Millennial Moms Vs. Established Moms: Know The Difference
    The role of women has changed substantially over the past few generations. As a result, today's moms are empowered by a different set of tools and are confronted with ...
  • Get Ready To Tackle The Mash Up Trend In Families
    Moms across the country are constantly navigating unknown territory and uncertain circumstances as they raise their kids, maintain a household, and juggle a variety of responsibilities. As the younger Millennia ...
  • Millennial Moms Vs. Established Moms: Know The Difference
    Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion dollars of spending per year, or 85% of household income. Not surprisingl ...
  • Millennial Mom Vs. Established Mom, Compare And Contrast
    Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, th ...
  • The Coming Of The Global Mobile
    Teens have grown up this world of "instanity," where information, photos, and prices (when they're shopping) are just one click away. They are also just a security checkpoint and ...
  • Tribal Marketing
    If you start to think about these consumers -- Preppies, Techies, Alternatives, and Independents -- as tribes, and then think about all of their social activities, you can easily figu ...
  • 3 Most Important Elements: Inspiration, Distruption And Value
    Capturing the heart of teen consumers is no easy task. They have completely different motivations than their tween and young adult counterparts. I believe that there are three things th ...
  • Lessons From Justice, Lego, And 'Diary Of A Wimpy Kid'
    For a brand to be successful in the tween market, it must understand three essentials needs of that consumer: aspiration, security, and acceptance. The combination of these three doesn't equ ...
  • Top 10 Tips For Marketing In 2011
    As 2010 comes to a close, I'm sure we'll all be inundated with predictions for 2011 and highlights of 2010. Marketing is no different. And when it comes to marketi ...
  • The Buzz: The Tiny Trend Traffickers
    If you thought it was difficult to launch a campaign that successfully accounts for the complexities of attention economics, then just try launching a campaign that grabs the attention ...
  • The Buzz: Smells Like Green Spirit
    The state of our environment has been an increasingly hot topic, appearing more and more in media and political debates. As the 2008 elections get closer, it's no doubt ...
  • The Buzz: The Space Be Tween
    Unless you've had your head wedged firmly under a rock, or have been traveling through some unreachable outback for the past five years (where there are no televisions, computers, ce ...
  • The Buzz: Year Of Zeros And Heroes
    As the end of the year approaches, I can't help but anticipate the trends of 2008. Last year, the trends that I coined included Technoholics (the increasing obsession with anythi ...
  • Column: The Buzz -- Teens and Their 'Zines
    Are print magazines still relevant with teens? This seems to be the question on everyone's mind these days. Do teens read books? Do they care about newspapers? Is everything goi ...
  • The Buzz: Star System Needs to Go
    In the last few months, tabloids and gossip magazines have had a field day reporting on who has just checked into rehab, shown signs of an eating disorder, or gott ...
  • Buzz Focus: Get Those 15 Minutes of Fame in 2007
    Is it already February? Well, nothing starts a year off like a few predictions for hot new trends in the online mediaverse! ...
  • Column: The Buzz -- Pass Along or Click Through?
    With its September issue, Teen People published its final print edition, deciding instead to focus exclusively on an online edition. ...
  • Column: The Buzz -- Give and You'll Receive
    Today's consumers expect advertising and marketing programs to give a little to a good cause. Aging boomers appreciate it, emerging tweens expect it, and everyone in between admires it. Cau ...
  • Buzz Focus: Surf's Up at These Hot Sites
    We know that tweens and teens spend the majority of their free time (and even some of their class time) surfing the Internet. Where they're spending that surf time, howeve ...
  • Cracking the Fickle Tween Code
    "I'm just like Jessica Simpson -- I'm a blonde at heart and in brain," remarked 12-year-old Audriana. Audri, as she likes to be called, was explaining over lunch the complicatio ...
  • Buzz Focus: Cracking the Fickle Tween Code
    Ever-changing tweens are moving targets, but they're open to the right approach. ...