32 results
  • 2014 Predictions: The Year Of Programmatic Video Advertising
    It's that time of year again -- when I make predictions for what's coming down the pike in digital video advertising in the coming year. What's in store for 2 ...
  • Predictions: What's in Store for Digital Video Advertising Next Year
    s we approach the end of 2012, I like to think about 2013 and what it holds for the video ad category. However, before I do, I enjoy the intellectually ...
  • Video Ad Exchanges Make The Grade
    Benchmark Capital is a venture capital firm that has had particular success in investing in online marketplaces such as eBay, OpenTable, Yelp, Zillow and Uber. Based on the successes and ...
  • The True Value Of TrueView
    As a video ad industry executive, I am often asked to provide perspective on two topics: new innovative video ad products, and what Google is doing. These topics have been ...
  • The TV Viewership Fallacy
    Shortly after Henry Blodgett's post "Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse," the television industry responded quickly, most notably with Brian Wieser's response, ...
  • Peering Into The Future Of Digital Video In 2012
    As we approach the end of 2011, I am drawn to the crystal ball to peer into the future of digital video advertising and make predictions about the coming year. ...
  • Will The Real Hulu Please Stand Up?
    Contrary to popular belief, it is good for your competitors to succeed. Unless their success comes at your peril, high valuations benefit all category leader; the online video advertising business ...
  • The Tale Of Two Deals
    For the past several months, the online advertising industry has been buzzing about consolidation in the video business. Many of the year-end prediction pieces for 2011 reflected an interest in ...
  • Let's Go To The Crystal Ball: 2011 Online Video Predictions
    As the end of the year approaches, I am once again prepared to put on record my predictions about what the next twelve months hold for the online video business. ...
  • The First Billion-Dollar Video Ad Business
    Last week, Google announced that its display ad business is now on a $2.5 billion revenue run and its mobile ad business is on a $1 billion run rate. Google ...
  • Is 'Sharing' The New Viral -- Or A New Virus?
    Have you heard the latest video advertising pitch?<"Buying impressions is dead, buying engagements is dying... the future is in buying video sharing! You only pay when your videos are watched ...
  • Mobile Video Advertising Is Irrelevant
    I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me think this? Mobile video is irrelevant ...
  • Scale Vs. Sizzle: The Online Ad Sales Conundrum
    Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by "sizzle"? In the ...
  • The Bronzing Of The Golden 15
    In 2009, I coined the term "The Golden 15" to describe the four portals (Google, Yahoo, Microsoft & AOL), the four broadcasters (ABC, CBS, FOX & NBC), the five cable ...
  • Is Television Advertising For Old People?
    On a recent flight to New York I had a chance to catch up on my reading, and a statistic in one magazine's cover story hit me like a load ...
  • Who Wants To Build The Next Great Sports Property?
    The dirty little secret in the online video business is that almost no one has been able to crack the code when it comes to creating successful, recurring online shows. ...
  • The Syndicated Video Black Market
    I first heard the phrase "Syndicated Video Economy" while eating lunch with Will Richmond, the founder of VideoNuze. We were discussing how the distributed power of the Web would eventually ...
  • A Deeper Dive Into 2010 Video Advertising Predictions
    It seems everyone in the online media business is bullish on the prospects for online video in 2010. This enthusiasm stems from the large market size, aggressive growth, quick rebound ...
  • All Great Internet Companies Eventually Build Or Buy a Video Ad Network
    Lately, I've been looking into the evolution of successful Internet companies. How did they succeed? Which factors were the game-changers for them? Earlier, I wrote an article that addressed a ...
  • 'Potential Reach' Is More Than Potentially Misleading
    I was recently on a panel discussing online video advertising, and a fellow panelist proclaimed "reach is not a problem for us, as we reach 115 million people according to ...
  • The Most-Watched Show On The Internet?
    A few weeks ago, when I was in New York, I had the opportunity to sit down with the producer of the most successful game show on television. The meeting ...
  • Agencies Speak About Video Advertising Needs
    Last month my company surveyed 150 video advertising media buyers about their needs, new opportunities and the future of online video advertising. After cutting through buzz-worthy sound bites about pricing ...
  • Is YouTube The Geocities Of Online Video?
    In 1999, everyone wanted a Web site but few people knew how to code in HTML. The solution? Everyone created and hosted their Web site on Geocities. A huge Internet ...
  • Video Ad Platforms Begin To Add Value to Video Inventory
    It's an early sign of category maturation: video ad platforms are beginning to add value to video ad inventory -- value that goes beyond campaign execution or price efficiencies. The ...
  • Three Ways The Credit Crisis Is Impacting Online Video
    Wow, that was quick! Having been an outspoken proponent of the invincibility of online advertising, I didn't expect to see the credit crisis affecting the industry any time soon. However, ...
  • How To Win The White House Using Online Advertising
    While recent politics have been intoxicating, the candidates' online marketing efforts have been weak and at times, appalling. ...
  • The Six Ways To Buy Online Video Inventory Today
    The growth of the online video advertising industry has been nothing short of spectacular. However, significant growth in any online market always leads to a whiplash effect of over investment, ...
  • How to Develop DROV (Direct Response Online Video)
    On a recent agency tour, I was asked the same question in Atlanta, Dallas and Los Angeles. How can ad agencies convince DR (direct response) clients to run online video ...
  • 10 Questions For RFPing A Portal Or Video Ad Network
    Whether you are buying video ads from a portal, publisher with multiple sites or a video ad network, there are 10 questions we recommend that you ask before committing to ...
  • Yes, TV Size Audiences Are Accessible Online. Time for the iGRP (Internet Gross Ratings Point)?
    I recently sat on a panel where a big topic of discussion was: Can we reach television-sized audiences using online video? The answer is, unequivocally, yes. However, it became clear ...