43 results
  • Expert Insights on The Future of U.S. Polling and Forecasting
    With polls in the spotlight again this election year an ARF event brought together a group of experts to consider the predictive accuracy of different methods of political and busine ...
  • COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
    The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. ...
  • Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
    Day 3 of ARF's attribution and analytics forum featured five presentations that touched on optimizing the creative mix, media selection beyond digital and television, and even beyond media to encompa ...
  • When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
    Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are dealing with the complex issues bedevili ...
  • Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
    Day One of ARF's "Attribution & Analytics Accelerator" gathering offered intriguing marketing modeling case studies from four major brands, Microsoft, Mazda, Trojan, and Cotton Inc. ...
  • Industry to Establish Ad Metadata Standards
    Called AMSI, Advertising Metadata Standards Initiative, if achieved this would provide an Ad specifications database building block to the industry for analysis of cross-media measurement plus campaigns based on attributi ...
  • U.S. Election Pollsters: Keep An Eye On Florida
    An ESOMAR webinar Monday illustrates how divided America is weeks before the 2020 Presidential election. Based on an Economist/YouGov poll of 1,363 likely voters conducted Oct. 4-6, 59% of J ...
  • Can The ANA Drive Equitable Cross-Media Measurement?
    The third day of the ARF's virtual AudienceXScience Conference Wednesday highlighted the Association of National Advertisers' (ANA) launch of a cross-media measurement initiative that will based on a common curren ...
  • The Future Of The Entertainment Sector Revealed At ARF Conference
    Day Two of the ARF's virtual AudienceXScience Conference highlighted an investment banker's view of the future of the media and entertainment worlds post-COVID, stressed the value of high "gender equali ...
  • Census, Radio Take Center Stage At ARF Audience Science Conference
    Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably t ...
  • Winning Approaches From Two Great Minds
    Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recogniz ...
  • The Answer? The Undecideds!
    An ESOMAR webinar featured some of the best pollsters currently examining the U.S. in the weird and wacky world of Trump and his regime, where we can always expect t ...
  • Monopolies Suck, Even In The Digital Marketplace
    Will antitrust litigation move forward in the digital marketplace? "Aggressively," suggested Sally Hubbard, who I have collaborated with on monopolistic media measurement practices and who served as an Assistant Attorn ...
  • Randomized Control Testing: It's Complicated!
    In an intriguing ARF webinar last week, experts reviewed a promising research technique known as randomized controlled testing, or RCT, that could significantly eliminate bias. Their initial conclusion: "RCT ge ...
  • A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
    Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, J ...
  • Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
    ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in ...
  • Why This Olympian Is Urging You To Support A New Olympic Initiative
    Due to cancellations or postponements of Olympic qualifying events around the world, only 57% of this anticipated final total athlete count were able to officially qualify. I suggest this rais ...
  • Established Ad Principles Are Critical In Covid-19 Recovery
    Forecasting markets and categories from any perspective is always difficult, but it has never been as complex as in today's volatile fluid situation. ...
  • Regular Commenter John Grono Loses His Home In Australia
    John Grono & Donna Andrews' home in the Southern Highlands of New South Wales, Australia was completely destroyed in the raging fires affecting much of the southeastern regions, which ...
  • Counterpoint: When Is An Impression Not An Impression?
    Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPost commentary. As a student of Ephron's, I would respectfully remind Frank about his "ring of truth" principle ...
  • Q&A: MRC's George Ivie Weighs In On Duration Weighting
    The Media Rating Council's proposed Cross-Media Audience Measurement Standards, especially its plan to implement "duration weighting" in 2021, has produced confusion and concern. George Ivie tries to set the reco ...
  • 'Reporter's' Notebook: ARF Conference, Day Two
    JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing Effectiveness in a Digital Era," present ...
  • 'Reporter's' Notebook: ARF Conference, Day One
    Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. ...
  • 'Code Of Conduct' Needs Real Teeth
    The ARF's new Code of Conduct uses a seal of approval to give some "self-regulatory teeth" to companies that comply, but the use and interpretation of this code requires ve ...
  • 2019 'Erwin Ephron Award' Winner: Leslie Wood
    Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions, has been announced as the winner of the 2019 ARF Erwin Ephron Demystification Award. She joins an elite group of past winne ...
  • My CIMM Summit Sum-Up
    CIMM's cross-platform measurement summit Thursday reminds the industry that some of the issues are leading edge, while some are, quite frankly, old chestnuts. However, solutions for both have become ev ...
  • T-Mobile Ran 4 Ads In The Super Bowl - Why?
    T-Mobile ran the ads to heavily influence various federal government departments and commissions it needs to approve the $26 billion T-Mobile/Sprint merger. ...
  • Steele Offers Experience, Marketing Savvy As 'Real' Republican
    In the new world of Trumpers, who sometimes misguidedly refer to themselves as Republicans, many of whom serve in Congress, Steele's observations and candor were refreshing. The increase in t ...
  • Is Microsoft Too Big To Give A Damn?
    Could it be that Microsoft knows its customer-service processes and procedures are so dishonest and appalling (and evidently low cost) that they can simply get away with an 80% softwa ...
  • ARF Evolves To Enhance Member Value
    The advertising and media research data and insights world has grown exponentially in the digital era, accompanied by hairy complexities at almost every turn. ...