25 results
  • Regular Commenter John Grono Loses His Home In Australia
    John Grono & Donna Andrews' home in the Southern Highlands of New South Wales, Australia was completely destroyed in the raging fires affecting much of the southeastern regions, which is ...
  • Counterpoint: When Is An Impression Not An Impression?
    Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPost commentary. As a student of Ephron's, I would respectfully remind Frank about his "ring of truth" principle in ...
  • Q&A: MRC's George Ivie Weighs In On Duration Weighting
    The Media Rating Council's proposed Cross-Media Audience Measurement Standards, especially its plan to implement "duration weighting" in 2021, has produced confusion and concern. George Ivie tries to set the record ...
  • 'Reporter's' Notebook: ARF Conference, Day Two
    JERSEY CITY, NJ -- The second day of the Advertising Research Foundation's Audience X Science Conference began with the empirically based "Rules of Marketing Effectiveness in a Digital Era," presented ...
  • 'Reporter's' Notebook: ARF Conference, Day One
    Advertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party measurement across each media platform. ...
  • 'Code Of Conduct' Needs Real Teeth
    The ARF's new Code of Conduct uses a seal of approval to give some "self-regulatory teeth" to companies that comply, but the use and interpretation of this code requires very ...
  • 2019 'Erwin Ephron Award' Winner: Leslie Wood
    Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions, has been announced as the winner of the 2019 ARF Erwin Ephron Demystification Award. She joins an elite group of past winners ...
  • My CIMM Summit Sum-Up
    CIMM's cross-platform measurement summit Thursday reminds the industry that some of the issues are leading edge, while some are, quite frankly, old chestnuts. However, solutions for both have become ever ...
  • T-Mobile Ran 4 Ads In The Super Bowl - Why?
    T-Mobile ran the ads to heavily influence various federal government departments and commissions it needs to approve the $26 billion T-Mobile/Sprint merger. ...
  • Steele Offers Experience, Marketing Savvy As 'Real' Republican
    In the new world of Trumpers, who sometimes misguidedly refer to themselves as Republicans, many of whom serve in Congress, Steele's observations and candor were refreshing. The increase in the ...
  • Is Microsoft Too Big To Give A Damn?
    Could it be that Microsoft knows its customer-service processes and procedures are so dishonest and appalling (and evidently low cost) that they can simply get away with an 80% software ...
  • ARF Evolves To Enhance Member Value
    The advertising and media research data and insights world has grown exponentially in the digital era, accompanied by hairy complexities at almost every turn. ...
  • ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research Role
    This union will also help address the lag between innovative new approaches to media measurement and media's exponential digital development across platforms. ...
  • ARF Conference Tackles TV, Encourages Innovation
    Some in the industry have suggested that "media measurement is broken," since it's failed to keep up with the complexities of the ever-changing media environment, notably in the digital space. ...
  • comScore Founder Fulgoni Named 2018 Erwin Ephron Demystification Award Winner
    Gian Fulgoni, chairman emeritus & co-founder of comScore, has been announced as the winner of the Erwin Ephron Demystification Award by a blue ribbon panel of Judges at ARF. He ...
  • Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?
    Consumers are overwhelmed by the complexity of most data policies and, as a result, agree to them without reading or understanding them. This essentially serves the conservatives' position on the ...
  • Who Will Earn The ARF Erwin Ephron Demystification Award 2018?
    What do Bill Harvey, David Poltrack, Irwin Gotlieb and Dr. Jim Spaeth have in common? Each has won the "Erwin Ephron Demystification Award" given by the ARF over the past ...
  • ARF Audience Measurement Conference 2017: Media, Models, Methods
    In addressing the increasingly complex and diverse media measurement and data analytics issues facing the industry, a Blue Ribbon group of experts offered key insights. ...
  • ARF Selects Jim Spaeth For The Erwin Ephron Demystification Award
    In exemplifying Erwin's legacy, characteristics and contributions to the advertising and media industry, Jim will join the three previous winning titans, Irwin Gotlieb, GroupM, David Poltrack, CBS, and Bill Harvey, ...
  • ARF Repositions, Goes To Next Level
    Scott McDonald's appointment as the new CEO of ARF underlines the organization's role to the advertising, media and research communities it serves. New challenges include liaison with other major industry ...
  • Guest Commentary: Jarvis Says Opportunity For Multiple Measurement Companies
    In response to a recent TVBlog titled "Nielsen Poised To Win Online Measurement Derby," industry researcher Tony Jarvis says suggestions a single measurement company will provide data that forms the ...
  • 1 + 1 = ?
    After a qualitative study of its members and "listening to industry perspective," the ANA, in a report published February 12, expressed "no reason to oppose Nielsen's acquisition of Arbitron" although ...
  • The Night(mare) Before Xmas!
    Before evaluating this proposed Nielsen-Arbitron acquisition, the U.S. regulators should open the evidence of the erinMedia vs. Nielsen antitrust suit. It would stop this takeover cold. ...
  • The Long Goodbye: When Will Eyes-On Replace DECs? Understanding This New Metric Key To OOH's Ad Share?
    The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significant advance for a media currency being based on ad exposure. So why are many advertisers and agencies still ...
  • Updated (Again!): The Data Privacy Debate
    What constitutes privacy in the modern age of big data and what ethical obligations do companies have in how we collect and use that data? ...