5 results
  • Is 'Native Advertising' Here to Stay?
    Advertisers need to ensure that their editorial, sales and legal teams work together to determine how best to publish native advertising so that it is consistent with core brand values ...
  • Post-Google Buzz: Has Google+ Gotten Privacy Right?
    The key aspect of Google+ that distinguishes it from Google Buzz is the concept of "Circles," which allow users to create smaller groups of contacts -- addressing FTC concerns. ...
  • Facebook's Sponsored Stories May Become Tales of Woe
    Facebook is banking on Sponsored Stories, a form of branded content, becoming a big hit with advertisers and a win for Facebook. Brands can greatly benefit from the personal endorsements ...
  • Blurred Lines No More: The Regulators Are Going Native In 2016
    The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content is presented and disclosed to the ...
  • The Pinning Rules
    Social media marketers have a continuing desire to drive traffic. But there are key legal issues brands will need to consider when joining the Pinterest legions. ...