10 results
  • Machine Learning Is The Present And Future
    Artificial intelligence (AI), or machine learning, is a hot topic and has become an increasingly vital component of data-driven marketing. Marketers are now delivering the most beautiful, relevant and engaging ...
  • Smarter Programmatic Creative = CMP + DCO
    Lately, there has been some debate about the specific roles that creative management platforms (CMPs) and dynamic creative optimization systems (DCOs) play in the programmatic creative sphere. Brand marketers will ...
  • The Feedback Loop In the Age Of Dynamic Creative
    Brands are starting to understand that you can nurture your audience best by telling a longer story over time via multiple touch points across a multitude of always-on digital platforms. ...
  • The Last Mile: Bringing Creative Into the Ad Tech Revolution
    The ad tech industry has made incredible strides in making media buying more efficient and consumer data more powerful, but the world of creative has, so far, been left somewhat ...
  • Ad Tech: 'How' To Knock It Out Of The Park
    The ad tech landscape is often divided into three groups that are considered the "who", "what" and "where" of the digital advertising landscape. One piece has been missing: the "how. ...
  • Personalizing Advertising With Real-Time Creative
    Marketers have long sought the ability to deliver messages specifically tailored to individual consumers. The idea of sending the right message at the right time to the right consumer is ...
  • Brain Against The Machine
    In the advertising industry, it's not that the human is disappearing, but rather that the role of the human is changing. Machines are not replacing humans, they are simply morphing ...
  • Dissecting The Demand of Display
    Everyone is buzzing about the resurgence of display and the impact it is having on the digital advertising landscape. It is the place where brand dollars are going to flow ...
  • New Media Leadership to Come from Engineering and Technology Disciplines?
    There has been a lot of great conversation recently about Mad Men becoming Math Men, and it got me thinking about parallels with other industries. ...
  • Grassroots Politics for a New Generation: What Can We Learn From the Primary Elections?
    This year marks a new era for voters. Barack Obama and Hillary Clinton defied most political forecasters with unanticipated wins in early primary elections. "What happened?" was on everyone's minds. ...