10,167 results
  • U.S. Ads Down In August, But Up 2.4% Year-To-Date
    U.S. advertising revenues in August took an expected hit -- down 7% for the month. That's due, in large part, to unfavorable comparisons to high TV media spending from the ...
  • Canoe Hits 100 Billion TV Commercials For VOD Programming
    For the full year ended in 2016, Canoe said it handled 17.9 billion advertising impressions compared to 11.8 billion in 2015 and 6.3 billion in 2014. In the first quarter ...
  • The Trade Desk Starts Connected TV Audience Targeting, Attribution
    Advertisers on The Trade Desk platform can now do targeted TV buys through internet-connected TVs, including smart TVs and streaming devices, using their first- and third-party data. Marketers can measure ...
  • Do Major TV Sports Retain High Value?
    TV networks depend on big professional sports, but license fees are proving costly. Magna Global projects the NFL's total national TV advertising -- for all networks -- at $3.9 billion ...
  • NFL Ratings Sink In Second Week Of Season
    NFL games took another hit -- prompting some anxious reactions from media analysts -- as average viewership sank 10% for its national TV games for the second week of the ...
  • TV News Viewership Expands, MSNBC's Numbers Soar
    National TV news viewing is still climbing year-to-date -- up 11%, although registering smaller gains in the most recent week. ...
  • Advertisers To Upfronts: More Info On Content, Cross-Platform Data
    A recent survey by Advertiser Perceptions found the top two content demands from upfront/newfront advertisers were "better ways for advertising effectiveness" and "cross-platform measurement." They also want to hear more ...
  • ESPN Likes Anchors With Opinions, Until They Get Political
    Perhaps the biggest irony surrounding ESPN anchor Jemele Hill, and the subsequent missive from higher-ups that she "violated" company standards, is that she announced her point of view. ...
  • TV Stations' Ad Revenues Forecast To Sink 6.5% In 2017
    The drop is somewhat expected, due to unfavorable comparisons to the previous year, with its higher political and Olympic TV advertising. Conditions are expected to recover next year -- rising ...
  • NBCU, Time Warner, Viacom Tops In August Program, Commercial Share
    NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner had an 11.8% share and Viacom earned ...
  • Flexible NFL May Accommodate TV Ads Of Various Lengths
    Shorter six-second TV ads -- largely thanks to YouTube -- seem to be in vogue. Yet we are hearing that for certain TV ads, longer is better. In both cases, ...
  • Emmy Viewership Is Flat, Key Viewer Demo Loses Ground
    Nielsen says the Sunday awards ceremony posted a 0.9% increase to 11.4 million viewers compared to 2016's 11.3 million. At the same time, TV advertisers' key 18-49 viewers declined 11% ...
  • Streaming TV Services Up Production Budgets
    For 2017, Netflix is projected to spend $5.8 billion on TV production -- an amount that rivals traditional TV-movie companies' spending. Other streaming services are following suit. ...
  • Trump Lobs Latest TV Attack At ESPN
    For the better part of a year or so, President Trump and candidate Trump has moaned about CNN, MSNBC and other networks, deriding lower ratings. In fact, all cable TV ...
  • Kids' TV Viewing Records Big Declines
    Bernstein Research says "average audiences on kids' networks are literally half of what they were six years ago" -- about 1.25 million average viewers, down from roughly 2.5 million in ...
  • VAB Claims Cord-Cutting No Big Deal
    Subscribers for the pay TV business --- cable, satellite, and telco -- have remained relatively steady for the last five years, now holding at 98 million homes for 2017. ...
  • With Lower Movie Attendance, TV May Help Boost Revenue
    When it comes to the immediacy of entertainment, theatrical movies may be in the worst position of any content segment. It's a real-time problem. ...
  • CBS' Scatter TV Sales Remain Strong
    CBS doesn't anticipate any softening of the national TV advertising market -- including the scatter TV market. ...
  • Cable News Records Viewing Hikes
    In the top TV markets, Nielsen says cable TV networks are posting the strongest growth versus local TV news and national TV news programming. Overall, TV news viewing is climb ...
  • Real-Time Content May Hold Key To TV's Future
    The future for TV stations may not be about entertainment programming -- only real-time TV programming, news content or other similar programming. Such choices create greater value for local TV ...
  • AT&T Talks Bigger Addressable Advertising After Time Warner Purchase
    With the expected $85.4 billion deal for Time Warner soon to close, Randall Stephenson, chairman/CEO of AT&T, says there is big advertising revenue potential, to build on existing addressable ad ...
  • Do Consumers Want A Cable Network-Only Digital TV Service?
    Philo, a new service of live, linear digital networks, will be cable-only with no sports channels. Monthly subscriptions are expected to be less than $20 a month; specific channel lineups ...
  • Total 2017 U.S. TV Ad Spend Forecast As Flat
    Following other big media agencies' advertising downgrades, eMarketer is lowering its estimates for total U.S. TV advertising in 2017 -- projecting just a 0.5% increase over the year before. The ...
  • Hulu Kicks Off Marketing Campaign For Live 'Audience' TV Service
    The campaign's four national TV spots, which will roll out through December, are stylized to resemble the new Hulu user interface and feature actress Anna Kendrick. This is Hulu's first ...
  • Local Digital TV Sports Network Stadium Begins Operation
    Distributed by the Sinclair Broadcast Group, Stadium will initially be available in 57 U.S. markets via digital subchannels, covering more than 40% of U.S. TV homes. ...
  • Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video
    The rebranding underscores a new focus: the sell-side programmatic video business. Jennifer Catto, CMO of Telaria, noted that it "reflects our belief that advertising technology needs to be fast and ...
  • Netflix Ups Marketing Budget To $1 Billion
    Netflix plans to add 20 new TV shows and movies to its streaming lineup and is looking to spend $6 billion this year on new TV and movie content, with ...
  • NFL TV Networks See Generally Higher CPMs
    CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to advertising research/analytics company SQAD. CBS was up 20% to an average $59.29 in cost ...
  • Broadcast-Only TV Homes Add Younger Viewers
    Over the last five years, broadcast-only TV homes have risen 41% to 15.8 million homes, according to Nielsen-commissioned research. The median age of broadcast-only homes is also younger than total ...
  • Facebook, Twitter Political Ads Should Mimic TV Rules
    The new state of social media carries specific problems, such as how you can buy advertising. In particular, reports suggest a Russian "troll farm" was using Facebook's automated, self-service ad-buying ...