10,429 results
  • MoviePass Hires Mulla As CMO
    MoviePass, the monthly subscription service for in-theater movies, has named a 'Mashable' executive as its senior marketing head. ...
  • Viacom-CBS Would Deliver Most Viewers Of Any TV Company
    A Viacom-CBS merger would give the new company a 23% share of all Nielsen live program-plus-seven days of time-shifted viewing -- more than second-place Disney-ABC Television at 18% and NBCUniversal ...
  • Too Many Video Options? But Wait, There's More!
    Netflix expects to spend $8 billion this year on new TV/movie content; Amazon will spend about $4.5 billion. Hulu will be close to $3 billion, while Apple will shell out ...
  • Syndication Market Shrinks, Fewer Choices On Fall Schedule
    Katz Media Group says only three new first-run Monday-to-Friday shows have a shot at making it onto local TV stations' schedules this fall. Major market TV station groups are the ...
  • TVB/4As Push For Local TV Station Time-Shifted Ratings
    With time-shifted viewing now part of regular TV consumer behavior, TV ad execs say agencies and advertisers need to change to new local TV measures. ...
  • Trump Wants To Change Libel Laws -- Let's Start At The Top
    There is no way Donald Trump can change the libel laws -- even if he got Congress on his side, according to experts. Libel laws are a state concern. Those ...
  • Viacom-CBS Merger Reports Impact Companies' Stock
    The move was being pushed by Shari Redstone, vice chair of Viacom and CBS, and president of the privately held National Amusements, which controls both companies. ...
  • Post Disney-Fox Deal: Fox Gets Higher Ad Exposure
    MoffettNathanson Research estimates Fox will get 49% of its revenues from ad revenue after the deal. Currently it gets 26% of its revenue from advertising. ...
  • Are Nonprofits The Better Way To Air Local TV?
    A nonprofit group, Sports Fans Coalition, is launching locast.org - a mashup of "local" and "broadcast" - a New York broadcast TV station over-the-top streaming service. The catch? The group ...
  • NBC's Sports-Heavy February Expected To Net $1.4 Billion
    Four days after the Super Bowl, NBC will begin to air the Olympic games, which will last 18 days overall. "It's the first time in history a company has had ...
  • Turner CEO: Ad Industry Needs To Up Its Game
    While TV network group Turner is hoping for a faster conclusion to its parent company's Time Warner deal with AT&T, John Martin, chairman/CEO of Turner, says advertising is an urgent ...
  • Trump's Future Plans May Be TV
    According to reports, Trump expected to lose the election, then pursue a course in which he had enjoyed some success: tv. Is this his future strategy? ...
  • Sinclair, Imagine Create 'Next Gen' Local TV Ad Platform
    The deal will allow Sinclair to play a role in the development of Imagine's systems for traffic, ad sales and data analytics, allowing for unit-based and impression-based local media b ...
  • MoviePass Sees Sharply Higher New Subscriptions From Price Cut
    Since December 12, the movie theater subscription service has added 500,000 new subscribers, now topping 1.5 million subscribers overall. In August 2017, MoviePass drastically dropped its monthly subscription fee to ...
  • Fox May Buy More TV Stations
    Fox is looking to purchase 10 TV stations from Sinclair Broadcast Group -- in markets including Denver and Seattle, according to a newspaper report. This comes as Sinclair wants to ...
  • Health Club Forbids Cable News, Politics Too Controversial
    A major health-club chain based in Minneapolis -- Life Time Athletic -- has removed all national cable TV news channels from its TV screens, wanting a more family-friendly environment. ...
  • Global Users View 5 Hours Of Video Per Day
    Global media consumers now spend 20% of their waking life -- five hours a day -- consuming video. The research comes from TiVo, which released a report during the CES ...
  • Hulu Hits $1 Billion Ad Milestone
    The company witnessed a 40% rise to total 17 million subscribers last year -- up 5 million -- versus 2016, for all its subscription video-on-demand and its newer Hulu with ...
  • Altice USA Stock Soars On Spinoff News
    Altice USA, which had its U.S. initial public offering last summer, is the fourth-largest U.S. cable operator behind Comcast, Charter Communications and Cox Communications. ...
  • ABC May Gain Marketing Heft In Disney-Fox TV Deal
    Disney-ABC Television will have more resources -- especially with the added benefit of Fox's TV/movie production studio, among the biggest pieces of Disney's $52.4 billion purchase of Fox's assets. ...
  • High-Rated TV Shows Still Deliver Top ROIs
    A new study reveals that programs with a 1.0 rating or greater deliver twice the ROI of programs that come in below a 0.4 rating. This means these media deals ...
  • Samba TV Debuts Self-Serve Audience Targeting Service
    Ad tech company Samba TV says its Audience Platform improves the ability to granularly target TV advertising and helps marketers execute cross-screen campaigns built on a "understanding of linear TV ...
  • Adult News Viewers Slow At Local Newscasts
    The percentage of U.S. adults who "often get their news from local TV" dropped from 46% in 2016 to 37% in 2017, according to research done in August by the ...
  • TV Prices Expected To Rise
    Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment -- with newer inexpensive digital video platforms and free content available -- that is expected to ...
  • Forecast: Digital Ad Media To Climb 17% in 2018, Traditional Media Dips
    The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the Winter Olympics and political advertising from ...
  • Cross-Platform Video Buying Is Slow Moving
    A study noted that two-thirds of marketers will increase spending -- slightly -- from 16% to 19% of overall media spending going to cross-platform video buying in 2018. ...
  • Fox Is 'Business As Usual' In Near Term
    "The network will continue to do entertainment programming," says Dana Walden, co-chair of Fox Television Group, speaking at the Television Critics Association press tour in Pasadena, Calif. ...
  • Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
    The programmatic inventory includes stations in the top 50 media markets and 181 markets overall, reaching more than 96% of all U.S. TV homes -- 110 million TV homes. ...
  • Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement
    Sling TV brings comScore "verified" addressable TV impressions and OTT impressions together, to provide advertisers with a better view of their campaign's performance. comScore says it is the first company ...
  • President Trump's Media Awards? Yo, Buddy, I Got Your Awards Right Here!
    The President wants to dole out some awards to his favorite industry -- but not the positive kind, of course. Wonder if TV advertisers would support a Trump award TV ...