9,848 results
  • MSNBC Leads Cable Nets On Perception, Fox News Tops In Viewers
    Amid sharply higher overall cable TV news viewership -- up anywhere from 15% to 25% and more over the last several months -- other massive changes have taken place. ...
  • NBC Content Studio, Broadway Video Partner For Original Content
    The deal gives marketers access to an "always-on" team of writers, directors, and producers from Broadway Video. Content will run on all linear and digital platforms. Jeep will be the ...
  • NBCU Revs Rise, Cable Tops Broadcast In Distribution
    Comcast's NBCUniversal posted big 15% Q1 gains overall in revenue, largely thanks to its film entertainment and cable TV businesses. Cable revenues for NBCU, its networks and stations were virtually ...
  • FTC Warns Media Brands To Disclose Sponsorships
    Given the power of "influencers," the FTC has laid responsibility not just on those celebrity endorsers but to marketers paying for these social-media promotions. ...
  • ESPN Lays Off 100, Financial Metrics Remain Strong
    The layoffs are largely due to declining subscriber numbers, yet ESPN pulled in $2.7 billion in national ad sales, by another measure. ...
  • Fox News Viewers, Advertisers Return After O'Reilly Departure
    "The O'Reilly Factor," running at 8 p.m., was replaced by "Tucker Carlson Live" this past Monday, which had occupied the 9 p.m. time slot. Analysts believe most -- if not ...
  • Demographics, Entertainment Choices Push TV Everywhere
    Younger digital media platforms for traditional TV programming have been seen as offering a good trend for TV networks. Still, one should also consider entertainment consumers purchasing power. ...
  • Nielsen Offers Steady Rev Gains, Total Audience Measurement Helps
    Nielsen Holdings continued to show steady revenue growth in its first-quarter earnings period -- largely gaining from its media measurement unit. The media research company witnessed revenues 2.6% higher to ...
  • Addressable TV Registers Slow Growth Amid Price, Targeting Concerns
    While addressable TV is growing, getting more advertisers to commit media dollars will continue to take some work for addressable sellers. Their big concerns are cost and reach. ...
  • Can Google Answer TV Advertisers' Real Needs?
    Will inventory from the big TV networks -- broadcast and cable -- be available? Syndication? Local TV, or local cable? And if so, what kind of scale/reach will be offered? ...
  • TV Everywhere Via OTT Devices Rises
    While mobile viewing of TVE content is dropping, viewing on TV-connected devices -- set-top-box devices like Apple TV , Roku, and Chromecast -- has climbed among viewers of TV Everywhere ...
  • More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
    Just 55% of people, according to research coming from 26 countries, prefer watching TV shows on TV sets -- a drop of 23% from the level the year before. The ...
  • Upfront/Newfront: TV Networks Consider Their Options
    Going to many upfront/newfront presentations? Some say there are honorable reasons to attend and get a full understanding TV network/digital video ventures. Others say that's not the point -- which ...
  • FCC Ownership Plan Has Adverse Impact On TV Stocks
    Thursday's news of an easing of the overall TV station ownership cap of 39% of U.S. TV homes -- which could start a new rush of broadcast TV station mergers ...
  • BIA/Kelsey, comScore Strike Data Deal
    ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spending data and forecasts. The deal will track a station's position in the local video market marketplace. ...
  • FCC Shakes Up TV Station Ownership
    Imagine if TV stations groups could, through ownership of VHF and UHF, get coverage of around 70% of U.S. TV homes -- TV network-like levels? Well, that looks to be ...
  • Q1 Media Spend Ticks Up, Digital 6% Higher
    National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4%, while cable networks sank 0.7%. Digital media was up just 6% in the period -- the category's first ...
  • Total TV Station Revs Forecast To Dip In 2017, Digital Rises
    BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billion from its $20.6 billion, and sees digital revenue rising 8.8% to $1.09 billion. The reason: the lack of ...
  • O'Reilly's Fox Departure May Not Impact Financial Bottom Line
    Overall annual Fox News Channel national advertising revenue comes to $1.2 billion in 2016. Add in network affiliate fees Fox News gets from cable, satellite and telco providers? That's a ...
  • Bill O'Reilly Leaves Fox News, Tucker Carlson Takes His Slot
    Recently hired Fox News Channel host Tucker Carlson will replace departing longtime Fox News Channel on-air talent Bill O'Reilly in the 8 p.m. ET Monday through Friday time slot. The ...
  • iSpot.tv Adds Attribution Service To TV Ad Metrics
    Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured TV sets -- tracking commercials tied to online purchases, Web visits, app installations and digital registrations. ...
  • Cable News Records More Viewers, MSNBC Soars
    The three biggest cable news networks -- Fox News Channel, MSNBC, and CNN -- are now collectively 31% higher in viewing for the year so far, and up 43% for ...
  • Where Are The New Linear TV Ad Categories?
    For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in part, to the somewhat lower out-of-pocket ...
  • NBC Stays No. 1 In Key Prime-Time Demo
    NBC is in a good position to end the season as the top prime-time network among 18-49 viewers -- the demographic that advertisers want most.. ...
  • Internet-Connected TV Grabs 10% Of Day Viewing
    Internet-connected TV viewing -- through devices such as Roku, Apple TV, and Google Chromecast -- is now at 10% share of all total day 18-49 viewing. ...
  • How The 4% Digital Factor Impacts The Upfront
    Jefferies' media analyst John Janedis predicts the upfront will be "weaker than a year ago" because the 4% digital factor from last year won't be in evidence as much this ...
  • Regional Sports Networks Gain Favor Among TV Marketers
    Across 29 regional sports networks, Barclays Research notes there have been six new advertisers with advertising deals worth more than $1 million. ...
  • Advertising On VOD Rises 21%
    Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos -- virtually all occurring mid-roll. The number of advertising impressions ...
  • Skinny TV Bundles Could Impact Ad-Free DVR Watching
    New digital live, linear TV network services sound great when compared to pricier traditional pay TV packages. But one major component won't necessarily be similar with new so-called "skinny bundles" ...
  • Why Viacom Is Rebooting Spike As The Paramount Network
    After years of television networks becoming increasingly niche, Viacom is spiking one of its most targeted brands in pursuit of a broader audience by leveraging its flagship studio name, transforming ...