10,972 results
  • NBC Entertainment Chief Robert Greenblatt Expected To Depart
    Greenblatt, the broadcast network entertainment chief with the longest tenure -- nearly eight years -- came to NBC in 2011. During his tenure, he presided over "This Is Us," "The ...
  • NFL Regular Season TV Ratings Dip
    Through two weeks of the NFL TV season, national TV viewership has seen a slight 2.5% decline versus a year ago. Looking at all TV packages, the average Nielsen viewership ...
  • Political TV Ads Increase After Kavanaugh Assault Allegations
    Overall, political marketers spent $1.199 million on national TV from Sept. 6-20. The Judicial Crisis Network, which supports Kavanaugh's nomination, ran 26 TV ads on Thursday, 28 on Wednesday, 17 ...
  • Should Poor NFL Teams With Low TV Ratings Be Demoted?
    Consider if a team -- which hasn't had a winning record in a few years -- didn't just suffer from fan apathy and lower in-stadium revenues, but got placed in ...
  • MobiTV Adds 90 Networks For App-Based Pay TV
    The company credits its growth in part to the rise of smart TVs and connected platforms including Roku, Apple TV, and Amazon Fire TV. ...
  • OTT Dominates Digital Video Ad Views
    OTT platforms comprise 41% of all digital video advertising views, the highest for all digital video platforms. These views are up 54% year-over-year. ...
  • Sling TV Signs With Nielsen
    Sling will be measured by Nielsen's Digital Ad Ratings for measuring targeted demographics, comparable to TV measurement, and will be included in Nielsen Digital in TV Ratings. ...
  • Analyst: Viacom Is Stuffing Ads In TV Shows
    Cable networks are seeing more slippage when it comes to traditional TV subscribers on pay TV services. Translation: lower viewership and less advertising revenue. ...
  • NBCU To Debut Kelly Clarkson Talk Show In 2019
    Clarkson, the high-profile, Grammy-winning singer who won the first "American Idol" competition in 2002, will host a one-hour Monday-to-Friday talk show next fall. ...
  • YouTube Relies On Traditional TV, But They Remain Semi-Partners
    New digital pay TV platforms are still growing -- even against traditional pay TV platforms. Many have both types of services to sell to consumers. ...
  • TV Networks Ramp Up New Season Promos
    In-air fall promos have been valued at $59.7 million over the last month. Fox has gained the most value from ad spend. ...
  • Emmys Hit New Viewer Low
    Total viewers for the three-hour awards show posted a Nielsen 10.17 million viewers, down 11% from 11.38 million viewers on CBS a year ago. ...
  • Sinclair Hires Jeff Carroll, Former NBCU Marketing Executive
    Carroll will work on what the company says is the goal to "advance audience engagement, increase revenue and further develop Sinclair's forward-looking marketing objectives." ...
  • AT&T Preps To Take On Netflix, Facebook And Google
    AT&T wants to strike a balance: Use TV content for its ad-supported networks, but also put TV content under premium ad-free networks, like HBO, with subscription fees. ...
  • Connected TV Increases Digital Video Impressions
    Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in 2016. ...
  • Video Platform SpotX Claims Total Anti-Fraud Compliance
    When an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file. The effort is intended to improve transparency for programmatic ...
  • Viewership In NFL's First Week Holds Steady, Resembles 2017
    Despite all the controversy -- national anthem protests, medical safety issues and a Colin Kaepernick Nike commercial -- a lot of TV viewers watched the games in the first week ...
  • Emmy-Nominated Cable, Streaming Shows Have Low Awareness
    A Katz Media survey found that 57% "never heard" of Emmy-nominated shows on cable networks -- the same number for shows on video streaming services. ...
  • Verizon Focuses On Oath's Media Growth
    Verizon's big content division Oath -- which includes Yahoo and AOL -- is a likely place for Verizon to grow content. Oath's annual revenue is at $7 billion right ...
  • News, Sports Still Key For Big TV Group Profiles
    Hulu still did a deal with CBS directly for content, rather than Sinclair. ...
  • Students On Campus: Watch Live TV On Laptops
    Preferred TV screens aren't the biggest or smallest platforms. Comcast says twice as much consumption happens on laptop/desktop computers vs. mobile devices. ...
  • August Ratings Sink, Younger Viewers Watch Less
    Continuing a steep slide, Nielsen's People Using Television numbers for August were down nearly 20% for younger demographics -- causing drops in ratings for linear TV. ...
  • TV Stations Hear The Ford Blues: Ad Cuts For Cars
    For local TV stations, auto advertising comprises around 25% of their overall advertising sales. ...
  • Discovery Makes Sling TV, Hulu Deals, Stock Soars
    Making big gains in its ongoing tough battle to get its networks on new, digital live TV network providers, Discovery has extended its deal with satellite TV provider Dish Network ...
  • Nielsen Stock Up, Considers Sale Of Buy Unit
    Nielsen is mulling strategic options for its "Buy" segment, its data service for marketers that involves retail sales. ...
  • Digital Media Could Be Serious TV Rival
    Digital content consumption for July 2018 was up 13% year-over-year, continuing low double-digit percentage levels. ...
  • Consumers Still Favor Free, Ad-Supported TV
    TV viewers still prefer -- by a slight margin -- free, ad-supported TV platforms and networks over subscription ad-free monthly services. But the fast-forwarding option is key. ...
  • Lionsgate OTT Exec Uhrman Named President, Media At Playboy
    Uhrman will oversee the company's media offerings across all its platforms. The company says it will look to build Playboy's current subscriber base and strengthen product offerings in the digital ...
  • Post-Moonves, What's Next For CBS?
    What is the right future for the network? Just more broadcast-TV, with perhaps less dependence on advertising revenues and more on subscription fees? ...
  • CBS Stock Fluctuates On Moonves Firing, Could Be Acquisition Target
    After a steep slide, CBS stock recovered somewhat late Monday. CBS also announced it was settling legal issues against majority shareholder National Amusements. Barton Crockett, CNBC media analyst, believes CBS ...