11,379 results
  • NCC Media Extends Its Digital Media Buying
    The move enables marketers to deliver coordinated digital ads to the same households reached by TV campaigns. It coordinates buys at the household level across more than 85% of the ...
  • TV Connected Device Usage Holds, Shifts To Digital Platforms
    In Q3 2018, U.S adults spent 10 hours/30 minutes per day on media usage -- the same as the year-ago period. ...
  • Fox Adds Ryan, Carey To Board, Stock Down 4%
    The former House of Representatives Speaker Paul Ryan and former senior Fox executive Chase Carey have joined the board of the new Fox Corp. ...
  • Apple May Emulate Netflix And Refuse Ad-Supported Content
    Reports say Apple's forthcoming product will offer access to original content and other SVOD services. But no ad-supported content will air. ...
  • Hulu Ad Revenues Forecast To Hit $1.82B In 2019
    Hulu's recent price cut for its basic ad-supported on-demand service -- with an expected subscriber increase -- will accelerate ad revenue, according to eMarketer. ...
  • Push To Give TV Commercials Content Ratings
    Some legislators and other public interest groups want to push the FCC to review the onscreen TV content ratings system -- including possible ratings for TV advertising content. ...
  • NBCU, Sky AdSmart Team For Addressable Advertising
    The merger is intended to boost linear TV optimization tools for advertisers, which can optimize linear spend against many consumer segments and expand advertisers in targeting consumer segments across digital ...
  • Clarification: Fox President, Ad Sales, Alludes To Protesters At Upfront
    In her remarks, Marianne Gambelli, president of advertising sales for Fox News Channel/Fox Business, referenced protestors outside the event. ...
  • Fox's 'Tucker Carlson Tonight': Less Brand Advertising, More In-House Promos
    Paid advertiser airings for "Carlson" dropped to 3,513 from 4,935 from Nov.14, 2018 to Feb.10, 2019, while 21st Century Fox brands have seen soaring on-air play. ...
  • Fox Corp. Forecast To Earn Stronger Profits From Carriage Fees, Sports TV Ads
    Total advertising at the company is projected to climb 9% this year to $3.8 billion, with Fox network advertising rising 8% to $2.5 billion. All revenues for its TV stations ...
  • Fox News' Pitch To Advertisers: Stick With Our Numbers
    Fox News Channel remains the highest-viewed cable network month-to-month. It continues to grab high ad sales. Is that buzz sustainable for advertisers, given ongoing controversies around its prime-time opinion-based programm ...
  • Snap's Stock Rises On Expected Ad Revenues
    Snapchat needs to get brand advertisers on board, convincing them that return on media investment performance works well on the platform. ...
  • Forecast: Esports Hits $214M In Advertising, Sponsorship In 2020
    Digital advertising and sponsorship of esports -- team video gaming -- is a growing part of many sports TV networks' efforts and is set to rise by 25% in 2 ...
  • Legacy Media Cos. May Not View Pay TV Customers As A Priority
    Wonder how pay TV providers will survive in the future -- especially when video subscribers continue to decline? The answer is that video relationships may not be a primary part ...
  • Syndicated Shows Endure Viewership Drop
    With half the 2018-2019 U.S. syndication TV season completed, viewership for top shows has declined by mid-single-digit percentages versus a year ago -- similar to the declines of broadcast and ...
  • Set-top Boxes May Underrepresent Minority Populations
    Nielsen says set-top-box/return-path data coming from pay TV providers and other sources can underrepresent certain viewer groups -- particularly Hispanic and African-American homes, compared to other household types. ...
  • Will TV Station Groups, Networks Compete For National Ad Dollars?
    Could Sinclair Broadcast Group, Nexstar Media Group or Tegna be looking to compete for national TV dollars? The push is on, and not just when it comes to new and/or ...
  • CBS Takes Full Control Of Cabler Pop
    As investors wait on a possible CBS-Viacom re-merger, CBS is gaining complete control of cable network Pop (the former TV Guide network) in buying out Lions Gate Entertainment stake. ...
  • New Vizio-Led Addressable Ad Group Develops Standards For Smart TV
    OAR will seek "a technical means to better monetize every TV impression through segment-based audience targets and addressable insertion." ...
  • Video Streams Bandy About The 'Free' Word - Is It?
    Apple may be launching a streaming service at month's end that will include original content and other offerings. NBCU says it will have one late next year. ...
  • TV Spend For Theatrical Movies Down 18% In Q1
    Three months into 2019 , U.S. theatrical film spending on national TV is well under levels of a year ago. So far, the biggest movie release in 2019 is Walt ...
  • Call Me A TV Socialist - Watching TV While Being Social
    For some, socialism in 2018 means "being social," which registered a whopping 6% of those surveyed in a Gallup Poll. ...
  • TV Totality: OTA-Only Homes Add vMVPDs
    A small but growing number of over-the-air TV homes -- 1.3 million homes -- also have a subscription to live, linear TV networks through a virtual multichannel video programming distribu ...
  • TV On-Air Promos Dip Slightly Year-On-Year
    From January 1 through March 7, a total of 914,618 TV network promos aired, pulling in 187.1 billion impressions. That's versus a year ago, when 935,720 promos took in 197.2 ...
  • Amazon, Sinclair, Yankees Close To Buying YES For $3.5 Billion
    The deal is valued at $3.5 billion for the New York-based YES Network, the most desirable piece of the 22 regional sports networks (RSNs) that Fox owns. ...
  • Fox News Not Welcome At DNC Debates: Network Needs An 'Alternative News' Outlet
    The DNC decision is about the network's too-close-for-comfort relationship between Fox and the Trump Administration. DNC chair Tom Perez called it an "inappropriate relationship." ...
  • U.S. OOH Ads Produce Strong 2018 Growth
    For the 2018 year as a whole, out-of-home advertising was up 4.5%, totaling $8 billion. The OAAA now says there have been 35 consecutive quarters of growth. ...
  • Advertisers Should Vary Dayparts, Cablers To Secure Best Reach
    The average household watches 17 different cable networks a month. The top five ad-supported cable TV networks only make up 14% of total viewing. ...
  • TV Remains Biggest Home Media Category
    Of the 39 million U.S adults who switched all home media and communications services last year, packages containing TV were the largest category in those changes. ...
  • 'Colbert' Tops 'Fallon' In Late-Night TV
    CBS' "Late Show with Stephen Colbert" finally achieved a big viewing victory for the late-night variety show. It topped NBC's "Tonight Show with Jimmy Fallon" for the first time in ...