10,767 results
  • Discovery Offers Exclusive Ad Package Of Top TV Shows
    Discovery Premiere lets clients advertise exclusively in a mix of premiere episodes from 30 of the most in-demand series across its networks for the 2018-19 upfront selling season. ...
  • Which 4 Media Companies Will Reign Supreme?
    Legacy media companies continue to seek the right formula to keep pace with growing digital media -- especially when it comes to sluggish ad sales. ...
  • CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume Gains
    CBS did well in the upfront, without NFL's "Thursday Night Football," and has nearly completed its deal-making with sturdy price gains. Media-buying execs say the network pulled in "high single ...
  • Fox Nears Completion On Upfront Deals, NFL Pushing Higher Levels
    With strong demand for its new NFL "Thursday Night Football" package, programming on all its digital video platforms scored even better results -- with mid-double-digit percentage CPM hikes. ...
  • Movie 2018 Summer TV Spending Down, Box Office Revenues Higher
    From April 1-June 15, national movie TV spending from movie studios totaled $363.1 million, according to iSpot.tv. A year ago it was $505.6 million. ...
  • As TV Landscape Shifts, Upfront Reflects Changing Clout
    Though media companies got bigger, TV networks' ad power has leveled off; some would say diminished. All that has shifted the upfront TV ad market into the background somewhat -- ...
  • Simulmedia Starts Transparent TV
    The program will run advanced TV campaigns against audiences, offering total transparency on media outputs, marketing outcomes, competitive insights and pricing. It also offers up a self-service option. ...
  • Media Stocks Continue To Outperform After AT&T-Time Warner Ruling
    The Dow Jones U.S. Broadcasting & Cable Index and Dow Jones Media Index were up 2.3% and 2.2%, respectively, in mid-day Thursday trading. ...
  • Study: Want To Enhance TV Viewing Time? Consider Cannabis
    Parents report they are more engaged with family and TV content when consuming cannabis. The key word here: engaged. You got to figure TV marketers will like this. ...
  • Comcast Makes 19% Higher Counter-Bid For Fox
    One day after AT&T got court approval for its big Time Warner acquisition, Comcast formally made a $65 billion bid for 21st Century Fox's businesses, which had intended to sell ...
  • World Cup TV Ad Sales Hit Goals At NBCU
    NBCUniversal Hispanic Group made its revenue goal $225 million, says the company. Major advertisers that bought in included automotive and beverage marketers -- as well as movie studios and technology ...
  • MoviePass Hits 3 Million Subscribers
    MoviePass -- a Netflix-like service for theatrical movie consumers -- has seen strong results since it drastically dropped pricing in August 2017 from $50 a month to $9.95. MoviePass is ...
  • Home-Based Streaming Climbs, Multiple Device Ownership Grows
    Per Nielsen, 34% of all persons ages two and older had at least one of these devices, while 27% had two and 9% had three. ...
  • Podcasts Attract Bigger Advertisers In More Upfront-Like Buys
    Just like TV networks, 38% of podcast deals are made as upfront buys -- media deals done in advance for an entire season, according to an IAB executive. In 2017, ...
  • AT&T-Time Warner Deal Earns Court Approval
    The approval of the deal -- with no restrictions from U.S. District Court Judge Richard Leon -- witnessed the biggest stock gains going to Time Warner and Fox, which rocketed ...
  • CBS Starts Live Events Business Division
    The new experimental-interactive unit, CBS Experiences, will create sponsored events at venues and touring exhibitions. CBS says it will provide "an opportunity to expand on its merchandising strategy." ...
  • May's TV Ratings Narrow Losses, Young Viewers Decline
    There have been similar declines in young viewers going back four years. Nielsen's People Using Television metric is the total number or percentage of audience of people watching TV at ...
  • Will Higher TV Ads, Retrans Fees Meet Bottom-Line Expectations?
    Although TV stations have long adjusted to the ups and downs of two-year ad cycles -- big Olympic/political years versus low periods -- it's getting tougher. ...
  • Media Stocks See Gains In Anticipation Of AT&T-Time Warner Decision
    To many analysts, a yes on the deal will signal a favorable climate for more media consolidations. ...
  • Fewer TV Ads Translates Into Smaller Viewer Growth
    When programmers reduced ad loads, such as cutting the number of ads by 50% or more, viewer engagement had single-digit growth -- just 7%. NBC and 21st Century Fox recently ...
  • Making Sense Of Presidential Ratings, TV News Data
    It's hard to compare decades of presidential news content and media -- especially since so much has changed with new media platforms. After steady increases in TV ratings for the ...
  • The CW Strikes First: Strong Upfront Deals, Double-Digit Price Hikes
    Media executives say the mini-broadcast network pulled in about 15% more advertising upfront dollar volume versus a year ago, to an estimated $560 million to $630 million. ...
  • TV Marketers Grapple With Targeting Tools, Growing Costs
    Existing media agency tools are still a good place to start, and syndicated research companies such as MRI are also helpful, says Josh Martin, executive vp-head of mass acquisition media, ...
  • Big New Video Targeting Tools Come With Big Costs
    New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit ...
  • World Cup TV Ad Sales Could Hit $600 Million
    Worldwide, the FIFA World Cup is expected to pull in $2.4 billion in advertising revenue, according to Zenith Media. About 3.5 billion people are expected to view the event in ...
  • Facebook To Launch Versions Of TV News Shows
    Somewhat news content-challenged Facebook says it will start versions of U.S. TV news programs this year, hosted by Anderson Cooper of CNN, Shepard Smith of Fox News Channel and Jorge ...
  • Turner Starts Live TV Digital Advertising Unit
    Turner Sports Live says its new business unit will help digital advertisers target audiences, through its overall digital platform of 51 million viewers, in the form of a single ad ...
  • OTT Sees Better Consumer Experience -- And Ad Concerns.
    Rising OTT platforms continue to grow. But currently are there scale, frequency and high pricing concerns. And there is also Netflix. “When you are in a fragmenated marketplace, and you ...
  • Slower TV Upfront Activity, Networks Worry About Reach
    MoffettNathanson Research says broadcast's reach has declined to 82% of viewers 2+ from 92% in the first quarter of 2011. Cable networks have declined from 89% to 80%. The longevity ...
  • Do TV Apologies Make Good TV? Do Advertisers Care?
    It is unclear what effect these mea culpas -- in whatever venue -- have on TV viewers and TV advertisers that support the programming. Twitter seems to be the optimal ...