9,975 results
  • Next Generation Of Cable TV Networks Could Be Skinny Bundles
    New kinds of cable-like TV networks for OTT services are coming from traditional TV network creators -- not only in restructuring older fringe cable networks, but developing new cable chann ...
  • Hulu Live Could Pull In $500 Million In Yearly Revenues
    Hulu's new live package of linear TV networks could add major TV advertising and subscription revenues to its coffers. The service, which started up last month, could -- after getting ...
  • In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
    That is what the new proposed ATSC 3.0 standard is about -- that it can deliver up to five times the amount of data as the existing digital broadcast standard. ...
  • Nielsen Extends Measurement Deal For The YouTube Mobile App
    Nielsen says its Digital Ad Ratings will now provide cross-device measurement of advertising audiences on YouTube across all computer systems and mobile devices. ...
  • Mediaocean To Incorporate comScore Demo Data Into TV Systems
    Data integration is available starting this week for Mediaocean's Spectra OX and DS local TV broadcast systems, and later for DARE, a system that sends electronic orders to TV stations ...
  • CBS, CW Strike First In Upfront TV Deals
    CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost per thousand viewer pricing (CPMs) -- in prime time, with volume even with 2016, but higher volume overall, according ...
  • Vice Media Ramps Up Millennial-Focused Media Effort
    Currently, two of Vice Media highest-profile media assets are its basic cable channel, Viceland, and its continuing news/documentary programming on HBO. The new $450 million ivestment will build, per its ...
  • OTT Hits 51 Million U.S. Homes, Streaming Rises In Popularity
    OTT now has 51 million TV viewing households -- and 3.1 million of those have so-called "skinny" digital TV packages of networks. Nearly three-quarters of all OTT homes watch three ...
  • U.S. Ad Spend Rises In May, Digital Up 16%
    National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added 12%. TV networks' digital advertising business ...
  • Time Warner Seeks Snapchat Millennial Users With TV Snap
    Time Warner will invest $100 million in programming content for Snapchat. Part of this deal also includes an advertising component where Time Warner's TV and film business -- HBO, Turner ...
  • Internet-Connected TV Viewing Higher, Overall TV Usage Drops
    Viewing on Internet-connected TV devices is now up more than 50% versus a year ago against the broader picture of all TV usage, which continues to decline. ...
  • Fox Commits To 6-Second Spots On YouTube
    The companies say the commercials are non-skippable video ads, which will also be used first across Fox Network Group's digital, on-demand platforms and later on linear television. ...
  • Trump Loads His TiVo, America Time-Shifts News Shows
    Networks like to see consumers not only saving TV shows but where viewers engage in that content -- such as social media. Time-shifted viewing of non-scripted/news content continues to gain ...
  • Global Pay TV Revenues Slow
    The U.S. -- which still commands a dominant share of all worldwide pay TV revenues, with a 49.5% share -- sank 1.6% to $106.81 billion in 2016 from $108.58 billion ...
  • Don't Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV
    Programmatic TV operations are trying to promise local TV station sellers -- and more importantly -- long-time suffering media agencies: Programmatic is part of an efficient automated buying/selling process. ...
  • Fox TV Group Taps Ryan As CMO
    In what Fox TV Group says is a new position, Ryan will be responsible for all marketing and publicity for the Fox broadcasting network as well as TV production companies ...
  • Fox News Gets New Tag - And Other Descriptors
    Fox News Channel has a new tagline: "Most Watched. Most Trusted." Considering the "F" news line continually gets tossed around, this is "G" news -- good news. ...
  • Local TV Station Retrans Revs Climb, But Slow Rise For Digital Ads
    This year, local TV stations will pull in gross retransmission revenue equating to roughly half of what they get from advertising sales. ...
  • Olympic Channel Debuts, Promotes Upcoming Games
    The Olympic Channel launches next month and will air year-round Olympics sports and promote NBC's airing of its Winter and Summer Olympic events. Big pay TV providers that will carry ...
  • Viacom Starts New Advanced Ad Unit
    Viacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeting solutions and "platform-native advertising that captures attention, engages audiences and drives impact for brands." ...
  • Netflix Is Rivaling Cable, But Will Consumers Buy Multiple Services?
    Many U.S. cable subscribers also have Netflix, or other subscription video on demand platforms, such as Hulu or Amazon. Does that mean TV consumers may elect to pick and chose ...
  • Analyst: Upfront Forecast To Move Slower, Smaller Gains
    While TV's upfront advertising market continues early negotiation talks, one estimate now says total dollar volume will be down by mid-single-digit percentages -- reversing versus gains of a year ago. ...
  • Fox, Affiliates Fight Over New OTT Service
    Fox will be offering a live national Hulu feed, where it will replace the affiliates' local news and syndicated programming with programming from Fox cable networks National Geo, Fox News ...
  • OTT Package Prices Drop
    A first-quarter 2017 survey from TiVo says the average price that U.S. consumers will pay for top 20 channels is $28.31 per month -- a 14% decline over the last ...
  • Premium TV/Video Ads Grow, More Demo Guarantees
    Premium TV/video advertising -- TV networks programming content on advertising-supported digital TV platforms -- is slowly catching up to to linear TV advertising, in terms of offering specific audience demographic ...
  • NBC Creates Video News Unit For Social, Digital Platforms
    NBC Left Field is a digital video journalism unit that will make short, creative documentaries and features. Content creators will come from a number of international journalists, filmmakers, designers and ...
  • Viewers Want Truth About TV Show Cancellations
    TV viewers have long been left in the lurch when it comes to their favorite shows leaving the airwaves. The "real" business story behind the show never seems to get ...
  • May C3 TV Ratings Take Big Dive
    May's prime-time commercial TV ratings for both broadcast and cable networks registered steep double-digit percentage declines. Broadcast and cable networks each lost 13% in May 2017 versus May 2016 in ...
  • Penguin Power: TV Viewing For Stanley Cup Finals Up 20%
    Game Six of this year's finals pulled in a Nielsen preliminary 6.47 million TV viewers and a 2.1 average rating among 18-49 viewers on NBC on Sunday. Last year's Game ...
  • Local TV News Tops National In Trust
    Local TV journalists have an ongoing "relationship" with local TV viewers. In light of numerous fake news claims, a new study also cites "local news sources as easier to verify, ...