10,017 results
  • Nielsen To Include VOD Ratings In Key Media Planning Tool
    Nielsen wants to make it easier for media buyers that want to buy video-on-demand advertising with its Media Impact, a new tool that can estimate audience reach, sales and brand ...
  • Screenvision To Be Included In Strata Local Media Systems
    In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata. ...
  • Cable Networks Contemplate Major Merger - Does It Matter?
    New, cheaper TV packages of networks -- the ones that cost $20 to $45 a month -- are coming. That means many networks will be left out -- especially cable ...
  • 2 Major Cable TV Stocks Rise On Discovery/Scripps News
    AMC Networks and Viacom witnessed higher stock pricing in mid-day Wednesday trading as merger news broke concerning Discovery Communications and Scripps Networks Interactive. ...
  • The Russians are coming to boost your Instagram likes? Not Really.
    You want some influence marketing quickly -- with not much accountability, or even reality? The Russians have something to sell you. In speaking at the OMMA LA event, Jeff Suhy, ...
  • Predictive Technology: Going Beyond CPA
    Speaking at the OMMA LA conference, Sujay Kar, head of data science of TechStyle Fashion Group, says predictive technology is a key for the marketing efforts of its fashion business ...
  • Report: Discovery, Scripps Consider Merger
    Media analysts suggest a possible deal could come in response to fast-moving industry changes, including generally declining subscribers for cable networks in traditional pay TV packages, as well as bigger ...
  • Is Ad-Supported TV Better Than Ad-Free TV?
    Can ad-supported TV programs offer any of the same evidence for growth of "Game of Thrones" -- especially for a TV series entering its seventh season? Not exactly. ...
  • Strong TV Upfront Gains, Revenues Hit $19.7B
    TV's upfront advertising market for prime time over-delivered -- for both broadcast and cable networks -- with 6% more revenue versus the year before. ...
  • Traditional TV Viewing: Biggest Decline From Teens, Young Adults
    Traditional TV program viewing plus three days of time-shifted viewing (L3) among teenagers 12-17 was down 22%, while it sank 20% among young adults 18-24. ...
  • Internet-Based Content Has Mixed Record As TV Shows
    Virtually all of network TV has had trouble producing successful TV shows from alternate sources -- whether as revivals of older TV shows, longtime franchise films or material from the ...
  • Netflix Stock Soars On Higher Subscriber Gains
    Netflix added 5.2 million subscribers during the second-quarter reporting period -- now totaling 104 million worldwide. Media analysts were expecting a gain of about 2.5 million for the period. ...
  • Multiple SVODs Grow In U.S. TV Homes
    A recent study says 38% of TV homes subscribe to two or more major subscription VOD services, such as Netflix, Amazon and Hulu. This is up from 26% a year ...
  • Piccone Returns To Simulmedia, Spengler's Out
    John Piccone has rejoined Simulmedia as president-chief revenue officer -- replacing Tim Spengler, who held the position for a year at the national TV ad-tech company. For the past year, ...
  • Traditional TV's Upfront Continues Winning Streak
    Analysts now say upfront revenue volume for the four major broadcast networks could grow 3% to 4% to around $9.2 billion -- all this after a 4% gain a year ...
  • TV Stations' Local News Viewership Continues Decline
    All four main local TV newscasts sank in 2016 versus 2015, when looking at combined viewership on ABC, NBC, CBS and Fox affiliates, according to Pew Research Center analysis of ...
  • Could Advanced TV Advertising Be A $100B Business?
    For a long time, we have heard euphoric descriptions about the new TV advertising world -- call it advanced, addressable, targeted, or otherwise. If fully realized, all this could easily ...
  • In The Race for Local Ad Dollars, Are Big Tech Plans Enough?
    The new, proposed ATSC 3.0 standard can deliver up to five times the amount of data as the existing digital broadcast standard. For the consumer, it will offer "lower costs ...
  • Next Generation Of Cable TV Networks Could Be Skinny Bundles
    New types of cable-like TV networks for OTT services are coming from traditional TV network creators -- not only in restructuring older fringe cable networks, but developing new cable chann ...
  • TV Station Groups Record Strong First-Half 2017 Deals
    For the first six months of this year, TV station groups announced deals totaling $4.4 billion, with $3.8 billion coming from one proposed deal -- Sinclair Broadcast Group's bid for ...
  • Trump Administration Is Short On Facts, Big On Sensationalism
    White House spokesperson Sarah Huckabee Sanders complained that evening newscasts are pushing a false narrative about Russian involvement in the election. Where's her data to refute the claims of 17 ...
  • Fox Completes Upfront With 6% To 8% Gains
    Fox Networks Group has completed its upfront advertising deals, and was on par with other TV networks' pricing gains. But unlike other networks, media-agency analysts say many Fox advertisers put ...
  • Verizon Mulls Deal For Walt Disney
    Walt Disney shares rose nearly 2% on Monday after a newspaper reported that Verizon Communications was eyeing a deal to acquire the company. ...
  • Worldwide Pay TV Services See Slower Q1 Growth
    While the global growth rate for pay TV has dipped, gains continue in the Asia-Pacific region. ...
  • Clarification: AGA Doesn't Advocate For Sports Sites
    In the "TV Watch" commentary, "Sports Fantasy Sites Push Lawmakers To Restore Legal Status" (June 30), the American Gaming Association says it is not advocating for or against specific daily ...
  • Sports Fantasy Sites Push Lawmakers To Restore Legal Status
    Ready for the return of DraftKings and FanDuel on TV? There is a strong push by the American Gaming Association, a trade group representing casinos and others in the gaming ...
  • NBC Expands Underserved Sports On NBC Sports Gold
    Recently, NBC Sports Gold announced it was adding the "Premier League Pass," which feature 130 additional English Premier League soccer matches it doesn't carry on broadcast or cable. ...
  • Strong Scatter Boosts Disney-ABC TV's Upfront
    Significant money came from pharmaceuticals and consumer-product marketers -- two major TV advertising categories in the second-quarter scatter market. This followed other marketers registering "heavy" media spending for the upfr ...
  • Disney-ABC Completes TV Upfront Selling
    Disney-ABC Television said it posted higher upfront advertising revenue for the 2017-2018 TV season in the "high single [percentage] digits across the board in all broadcast, cable and kids." ...
  • Cable Companies Search For Greater Media Consumption
    Big cable companies seem to be on the verge of making a major diversification decision. They are looking for a fourth major media/communication-related business line: wireless technology. ...