17 results
  • Recession. Rinse. Repeat
    It's summer. The only double-dip I want to be thinking about is one involving an ice cream cone and some chocolate hard shell. But right now that phrase, "double-dip," a ...
  • Should You Flash?
    Only time will tell whether the amount of a discount will matter less in a luxury environment: will it simply be the matter of there actually being a discount (n ...
  • Brendan The Beer Guy Gives Us Some Pointers
    The biggest area for travel marketers to apply this learning is in e-mail marketing. Keeping customers from opting out means being frugal with our e-mail messaging. We need to lea ...
  • When Assumptions Aren't Bad
    The exercise is fairly simple -- take a concept, a category, or simply an idea and then list all of the assumptions about it. Then take each assumption and li ...
  • Winning The Promotional Game: Your Secret Weapon Is You
    Be imaginative. Be smart. But most of all be brave. Look at what is special and unique about your brand and create promotions that give your consumer access to i ...
  • Measure Twice, Cut Once
    So when do clicks really count? The Booking phase. Especially in the most down-funnel placements such as the OTAs, clicks become your greatest indicator of success because at this poi ...
  • My 2011 Wish List
    The new year is almost upon us so it seems only fitting to take a moment and think about resolutions for next year. I suppose I can't really make resolutio ...
  • Purposeful Premium
    Garner your share of increased travel spend in 2011. ...
  • Effectiveness Of ECRM Depends On Execution
    It's fourth quarter, we're all looking at the numbers we're supposed to hit by year-end, and we're putting all hands on deck to figure out how to achieve them. Bas ...
  • Institutionalizing Brand In Your Organization
    Keeping an organization in tune and on script with the evolution of its brand and communications is critical to ensuring a consistent customer experience and an engaged workforce. All t ...
  • Traveling Out Loud
    Mainstream media and your brand marketing play a role but, increasingly, it is the channels and commentary beyond our control that consumers seem to be most influenced by. That's w ...
  • Back To Basics
    We must continue to remember that for all of the fancy points of differentiation we strive to find and market for our brands, these three basic areas will always matt ...
  • We Like Tattletales
    With today's 24-7 connectivity, and every traveler armed with the equipment necessary to immediately share whatever it is they are experiencing right as they are experiencing it, the question i ...
  • Marketing To Hearts And Minds: Balance Brand And Retail
    It comes down to the balance of hearts and minds -- consumers still want to be wooed and romanced -- this is a vacation, after all. But their hand ...
  • Stay Or Go? The Lasting Effect Of The Staycation
    Many people stayed home to avoid the cost of the actual travel. But now that travel is back on the menu, they will likely look to make it count mo ...
  • The Consumer Collective: Make It Work For You
    For smaller travel companies, who have felt the pain of trying to compete against bigger players in today's discount-driven environment, this is a way to field strong discounts but ...
  • Your Website -- It's Where the Party's At
    Travelers consult many online resources in their search. And with thousands of travel sites claiming to know your brand better than you do, your brand site must strongly declare i ...