267 results
  • To Everything There Is A Season
    I'm sitting here looking at the email stats for the flower and gift sector during the month of February. The first thing that captured my attention was the spike in ...
  • Best Practices For Unsubscribing
    John Engler of Unsubcentral had some great comments based on my article last week and the problems I was having unsubscribing from a newsletter. I'm providing them verbatim with his ...
  • Marketing Sherpa -- And the Un-Unsubscribe
    I've been to so many conferences and trade shows over the last few weeks that I can hardly tell what time zone I'm in anymore. This week I'm at the ...
  • Get Your Pizza
    We've been working on a study of the pizza industry and how it is using the Web and email to take the neighborhood pizza parlor into the world of cyberspace. ...
  • The DMA Gets It Right
    I'm in San Diego attending the first Email Experience Council's Email Evolution conference. This conference represents the DMA's ongoing efforts to be a thought leader in the interactive space, and ...
  • E-Mail And The Super Bowl: A Sorry Tale
    It's interesting to see just how little email seems to have played a role in one of the biggest marketing events of the year. Companies spending millions on one minute ...
  • Is Email Recession-Proof?
    One of the advantages of going before heavy hitters like David Baker and Loren McDonald in the Email Insider lineup is that I get first crack at hot topics. Like ...
  • And The Winners Are....
    With the writers strike sucking the life out of the Golden Globe awards, I thought it might be a good idea to give you award-starved readers something to tide you ...
  • More On Holiday Emails
    OK, maybe folks just weren't in the holiday spirit this year. After all, it has been a rough one for a lot of people. But it was surprising just how ...
  • Tracking Holiday Cheer From The Politicians
    The holiday season, in the business world, is often the time you send cards and gifts to your customers and thank them for hanging in there with you. I was ...
  • Email Goes Public
    One of the takeaways for me at last week's Email Insider Summit was my perception that we are in the early stages of a tide shift when it comes to ...
  • Letter From Utah
    Bill reports from the Email Insider Summit: no skiing for him, but lots of "networking on steroids," and discussions of "email triage." ...
  • Getting Ready For The Summit
    The agenda is finished, the final touches done. Next week at this time, I'll be sitting in beautiful Park City, Utah, forcing down 3.2 beer and basking in the camaraderie ...
  • When Good Companies Do Bad Things
    It never ceases to amaze me what a poor job some larger companies do when it comes to their email marketing programs. I'm not talking about small companies that -- ...
  • The Psychology Of Words
    Let's talk about the whole idea of written communication. That is, after all, what email is. Television is visual as are, for the most part, print ads and banner ads. ...
  • Email Brand Equity: Hotels
    A few weeks ago I spoke about releasing a Brand Equity Index that would attempt to measure the overall impression that a customer might have of a company based on ...
  • Email And Europe
    According to the latest Jupiter report, there may be trouble ahead for Europe's growing email business due to the over-reliance on home-grown email applications (or HEAs, as Jupiter likes to ...
  • The Email Brand Equity Index
    A product's "brand equity" has been described as the sum total of the tiny impressions a consumer builds up around a product, through each and every interaction that consumer has ...
  • Email Versus Social Networks
    There is a lot of talk lately about social networks and, of course, whether they will replace email as the primary form of Internet communication. If this sounds familiar, it ...
  • Losing To Craigslist
    Today's article is about changing the way you do business. It all starts with the salesman at the Toyota dealership, who did a really, really bad job. ...
  • The Karma Of Email
    The virtual trade show is much less expensive, and the number of people I can engage with at one time by multitasking means that I can potentially reach more people, ...
  • The News From Indianapolis
    If I was ever worried about the strength of the email marketing industry, those fears are certainly being dispelled this week. I'm in Indianapolis attending the ExactTarget Users Group meeting, ...
  • Ammo and More Ammo
    Here's some impressive stats: Last week's email marketing report released by Shop.org shows email is delivering sales at a cost of $7 per order -- compared to $71.89 for banner ...
  • Ammo
    Last week I reported on the size of the market and wondered out loud how much revenue is generated by the $3 billion being spent on email advertising and services. ...
  • How Big Is The Market Again?
    Well, I have an unofficial number for you. The email marketing industry is a $3 billion industry in the U.S. in 2007. It is significantly higher than that in Eur ...
  • How Big Is The Market?
    lately, despite the miles of verbiage that I and all my fellow pundits churn out each week on email marketing, I wonder how much we really know about our industry. ...
  • IPhone's Launch Triggers 638 Emails
    Three guesses what the new favorite email subject line now includes. It's not just Apple who's been promoting the iPhone -- many other companies are jumping on the bandwagon by ...
  • Scamming The Scammers
    I thought we could have some fun this week by taking a look at the practice of Scambaiting. Scambaiters are a group of individuals who take pride in messing with ...
  • True One-To-One Marketing
    I've been LinkedIn-crazy lately. It's good to remind myself that the greatest asset I bring to my company is my personal network of contacts. And most of that networking is ...
  • Competitive Intelligence
    A major consumer package goods marketer once told me: "If I can understand my competitor's email marketing efforts, I can understand their entire marketing strategy." The notion that a company's ...