267 results
  • The Politics Of Raising Money
    From pitching swag to setting up raffles to giving away a mother's prized pie recipe: here's what the candidates were up to in email last week. ...
  • Conference Falls Flat
    Last week's Inbox Conference in San Jose, Calif. appeared to disappoint both exhibitors and attendees. Jupitermedia execs, who recently acquired the conference, have their work ahead of them to resurrect ...
  • The Political Horse Race Is On
    It's interesting to compare the frequency of email messages sent out by the various campaigns, both Republican and Democratic, and to compare frequency with Web site traffic numbers. Top of ...
  • Welcome To The Real World
    With all the news over the last few weeks of the cyber acquisitions -- Hitwise, Third Screen Media, DoubleClick, aQuantive -- it's easy to get lulled into the feeling that ...
  • Summit Wrap-up
    I'm back from another Email Insider Summit. I think, without a doubt, this was the most successful Summit to date. Nearly 90% of the audience was first-time attendees, which I ...
  • Email As an Acquisition tool
    Jason Oates, Vice President of Media Services at Datran Media on acquiring customers through email: Customers who are acquired via the email channel, like the medium. They like being marketed ...
  • Email As an Acquisition tool
    Jason Oates, Vice President of Media Services at Datran Media on acquiring customers through email: Customers who are acquired via the email channel, like the medium. They like being marketed ...
  • How's your reputation
    In the Deliverability War Stories presentation Craig Spiezle, Director of Online Safety Strategies and Technologies at Microsoft, speaks about the importance of reputation. In one example Craig reported on a ...
  • How's your reputation
    In the Deliverability War Stories presentation Craig Spiezle, Director of Online Safety Strategies and Technologies at Microsoft, speaks about the importance of reputation. In one example Craig reported on a ...
  • Marketing to the unresponsive
    One of the points that David Daniels of Jupiter Research reiterated yesterday is the need to clean up lists and weed out unresponsive email addressess. 37% of the marketers surveyed, ...
  • Marketing to the unresponsive
    One of the points that David Daniels of Jupiter Research reiterated yesterday is the need to clean up lists and weed out unresponsive email addressess. 37% of the marketers surveyed, ...
  • Day One, Morning
    Day One, Morning session It was a capacity filled room as the session opened this morning. Interestingly, I asked how had been at the summit before and the majority were ...
  • Day 0
    It is really day zero in that the conference starts tomorrow but the cocktail reception was tonight... It is interesting to see a thing evolve. I spoke to a few ...
  • Email Marketing Survey
    In preparation for the Email Insider Summit happening this week, we sent out a survey to the attendees asking about various issues facing them. While I will be presenting the ...
  • Call For Papers
    It is hard to believe that we are only one week away from the next Email Insider Summit. For those companies and individuals who cannot be at the summit, you ...
  • Email Blogs
    When I started writing this column in 2003 (hard to believe), I was one of only a few people writing about email. Today it seems there more people writing about ...
  • The Deliverability Problem In Reverse
    There actually was an interesting report that came out this week that I wish I had thought of, put out by a group called Hornstein Associates. Hornstein sent out a ...
  • The Next Summit
    Today's column will be a short one-- but I did want to mention that it's hard to believe we are less than a month away from the next Email Insider ...
  • Forrester's Email Report
    Good news on the email front this week, at least according to a study released by Forrester Research called "E-Mail Marketing Comes of Age." The report notes that email is ...
  • Passion Redux
    My article last week on the lack of passion in the email industry itself provoked a lot of passion from the blogosphere. First up was Matt Blumberg, CEO of Return ...
  • A Lack Of Passion
    The recent brouhaha in the SEO world has gotten me thinking about passion, or better yet, the lack of it in our little world of the inbox. For those who ...
  • 2007 Automotive Emails
    It is time again for an email market sector review. Today we'll be looking at the email marketing campaigns in the automotive sector, always a favorite. ...
  • Inbox Image Rendering
    Okay, you've spent a lot of money with firms and consultants to get your message delivered to the inbox. But what does it look like when it finally gets there? ...
  • The Retail Sector
    Today we will be doing a quick overview of the email senders in the retail sector. At the top of the list is Neiman Marcus, which reaches out to its ...
  • Presidents' Day
    Another Presidents' Day has come and gone. I took a look at who was offering Presidents' Day sales via email. Here is what I found.... ...
  • Imagine
    Imagine a world where everyone receives the email marketing messages that they want -- no more and no less. Spammers are a thing of the past, and anti-email vigilantes are ...
  • Write Your Congressman Today!
    It is fascinating to look at the email campaigns from political groups. The first thing you notice is that these folks are worse than me when it comes to spelling. ...
  • Email List Trends Review
    We've been monitoring the number of active legitimate email marketing lists, and have been noticing some interesting trends. In general, we see a steady build-up of the number of lists ...
  • Loose Ends
    This column will provide some follow-up and updates for items mentioned in past columns. An e-mail scam artist finally gets caught; another scam becomes immortalized on "Saturday Night Live"; companies ...
  • Cruising For A Bruising
    An interesting article fell on my desk this morning: a piece in the current Time magazine called "A Spammer's Revenge, with a subhead that reads, "His right to free speech ...