267 results
  • What You Can Expect From This Column In 2007
    I guess we are making our New Year's resolutions. I'm guessing that by now, most of us have already broken most of them. So I have some resolutions for this ...
  • Have I Got A Pitch For You!
    I received an early Christmas present in the form of an article idea this week, when I received what was at once one of the best and worst pitches I've ...
  • The Continuing Conversation
    Well, the Email Insider Summit is now officially over, but the conversation continues.... ...
  • The Email Insider Summit: Day One
    The Email Insider Summit kicked off with not one but two strong keynote addresses addressing the role of e-mail in a Web 2.0 World. By Web 2.0, we mean the ...
  • The Future Of E-mail
    A report out this week claims that there has been a significant rise in spam since June. The report, released by anti-spam solution provider Postini, claims that currently nine out ...
  • E-mail Under The Tree
    Last week we took a look at Thanksgiving e-mails. Of course this means that Christmas is just around the corner. So this week we'll discuss the e-mail campaigns from last ...
  • E-mail Campaigns Talk Turkey
    With turkey day approaching, I thought it would be interesting to examine the Thanksgiving related e-mail campaigns that ran last year at this time. For many of the retail and ...
  • Ad:Tech: A Report From The Front
    In stark contrast to the rather anemic Direct Marketing Association show a few weeks ago was the 2006 New York Ad:Tech show running this week. The conference, which has obviously ...
  • The Disconnect
    The Direct Marketing Association released its latest Power of Direct economic-impact study last week, and the figures surrounding e-mail were quite amazing. The data has been mentioned in a few ...
  • Don't Tell Me You're Passionate: Dos and Don'ts Of Proposal Writing
    We are currently putting together the agenda for the next Email Insiders Summit, to take place in Park City, Utah in early December. As anyone who was there will attest, ...
  • Report from the DMA: Welcome To The Interactive Ghetto
    The Direct Marketing Association has a problem--and the trade group knows it. The Internet is without a doubt the greatest direct marketing medium ever invented--and yet the father of direct ...
  • Supermarket Specials
    I've been spending time examining supermarket e-mail newsletters as part of my research for the latest white paper I'm working on. It has been interesting to see how the e-mail ...
  • Welcome Letters
    We spent a good portion of last week's OMMA session examining the best Welcome Letters we received. While we go into detail in the white paper, here are some important ...
  • Retail E-mail White Paper At Omma Expo
    If you find yourself with nothing to do Tuesday, Sept. 26, you might want to attend Mediapost's OMMA Conference, where I will be delivering a white paper on e-mail in ...
  • A New Year
    Pn this week after Labor Day, I thought it was a good time to look back on the last year in the e-mail industry to see where we've come over ...
  • Goodmail Makes Its Case
    Last fall, as you might recall, there was quite a commotion surrounding Goodmail's announcement that its CertifiedE-mail" program had been embraced by AOL and Yahoo. The case put forth by ...
  • Responding To Disaster
    Last night, as I was watching the Spike Lee documentary on Hurricane Katrina and its effects on New Orleans, I began wondering how many people had invoked the name Katrina ...
  • Swimming in Data: Dating
    I always love the feedback I get from these "Swimming in Data" articles. Half of the responses are along the lines of "Hey, that's great. Keep it coming." The other ...
  • Delivering On The Promise
    Deliverablity. This is the main topic of discussion these days in the world of e-mail marketing. But I wonder if we spend nearly the time we devote to white listing, ...
  • E-Mail Theatrics
    Last week I relayed my travails trying to find an article on The New York Times Web site. The article I was trying to reference was about the marketing efforts ...
  • Yo, New York Times--Whatzamatter?
    One of the great perks of writing a weekly column is that when I get the runaround from a poorly designed e-commerce system and bad customer support, I can write ...
  • Swimming In Data: Casino Subject Lines
    For this installment of "Swimming in Data," I took a look at the subject lines of 2,235 unique e-mail messages sent in June in the casino market sector. The idea ...
  • How Not To Market
    My wife loves those shows like "What Not to Wear," where experts come in and tell you what not to do. Here is my version of it, called "How Not ...
  • E-mail Focus: Do You See What I See?
    E-mail is the Web’s main driver, and I can prove it In 2003, I had a revelation that had all the impact of a religious conversion. Up until that time, ...
  • Swimming in Data: Retail
    I've become an Excel Pivot Table junkie over the last few days.... ...
  • Brokeback E-mail
    Recent case studies have shown that dramatic increases in click-through and conversion of retention-based e-mails can be achieved through list segmentation and by providing unique creative geared toward a specific ...
  • E-mail Insider Summit
    Last week I was honored to be the host of the first E-mail Insiders Summit that took place at Boulders Resort near Scottsdale, Arizona.... ...
  • E-mail Experience Council
    Some are ranters. Some are doers. Jeanniey Mullen, who heads up e-mail marketing efforts at OgilvyOne, is definitely a doer. You may remember, back in November I delivered a rant ...
  • The Revenge Of The Blogosphere
    Good Golly, Miss Molly! I've found my name dragged through the blogosphere mud as a result of my recent "E-mail Insider" articles on RSS. ...
  • Blog-To-E-mail May Change the World
    A few weeks ago I wrote an article called "The Trouble With RSS." In it, I outlined why RSS is more hype than reality when it comes to fulfilling marketer's ...