267 results
  • What, No More Free iPods?
    Experian announced this week that it was getting out of the incentive marketing space and would be laying off two thirds of the staff at MetaRewards, the incentive marketing group ...
  • Beer Drinker Of The Year!
    Every once in a while, you look at a series of e-mail campaigns and you just have to smile. I feel that way about the Wynkoop Brewing Company's e-mail creat ...
  • The Trouble with RSS
    Once again, I'm out of fashion. The whole world, it seems, has jumped on the RSS bandwagon. With glasses of Kool-Aid waved high, the beckon me to join their ranks. ...
  • The Good, The Bad, And The Ugly
    This week I'm in Los Angeles for the OMMA Hollywood show and I'm presenting a session called "The Good, The Bad, and The Ugly," in which I review last year's ...
  • Word Of Mouth
    Last week I was down in Dallas attending a one-day Ad:tech seminar where I sat in on a breakout session called "Buzz, Blogs and Beyond: Consumer-Generated Media and On-Demand E-mail ...
  • BINGO!
    Last week I attended Bingo World, a convention held in Las Vegas, where I spoke on a panel on best e-mail practices. ...
  • The Chess Game Continues
    The chess game that started a few weeks ago with the AOL/Goodmail announcement continued this week with AOL countering the MoveOn.org move last week that called the proposed CertifiedMail program ...
  • AOL Controversy Kicks Into High Gear
    A few weeks ago in this column I predicted that we would soon see gauntlets thrown down in response to the AOL/Goodmail announcement of its certified e-mail program. This week ...
  • What's For Sale?
    What's a brand? Seems like an easy question: the brand is what is being sold. But in the world of e-mail this question is not that cut-and-dried. ...
  • Goodmail, Part 2
    This week I interviewed Richard Gingras, CEO of Goodmail, about his company's joint announcement with AOL and what it means for the industry. Gingras describes himself as a product guy--so ...
  • Questions Re: Goodmail
    The big news this week was the announcement by Goodmail that it had struck a deal with AOL and Yahoo! to begin charging and collecting "postage" for guaranteed delivery to ...
  • E-mail Publisher Review: Beliefnet
    From time to time we like to review publishers who know how to do e-mail right. This week we are going to take a look at Beliefnet. Founded by the ...
  • E-mail Post-Holiday Sales Drive Traffic
    An examination of the post-holiday e-mail offers from various catalog and retail vendors shows that these e-mail offers were extremely effective in driving traffic, in most cases far outstripping pre-holiday ...
  • Serious Microsoft Vulnerability
    Often I receive e-mails forwarded from some panicked relative warning about a new computer virus that is being distributed via an e-mail message. In the past, all of these types ...
  • Stocking Stuffers
    It's the end of the year and the holidays are approaching, so nothing heavy this week. Just a little grab bag of this and that, some with a light to ...
  • One-to-One Spam?
    My esteemed colleague and fellow E-mail Insider David Baker and I thought it would be interesting to indulge in some intra-E-mail-Insider debate. It all started when David posted a job ...
  • Predictions For 2006
    Well, it's that time of year again--time to put on my best Amazing Kreskin imitation and predict the future. My No. 1 prediction: we are going to see a renaissance ...
  • Finally, Some Good News
    You may have missed it because of the Thanksgiving holiday, but we finally saw some positive news about e-mail marketing in the mainstream press. On Nov. 23, the Wall Street ...
  • Mad As Hell Redux
    My article last week certainly hit a nerve. If I ever wondered if anyone actually reads the column I write each week--well, now those doubts are dispelled. ...
  • Mad As Hell
    I'm mad as hell. Is anyone besides myself angry at the poor performance of our trade organizations? E-mail marketing needs help NOW. We can't wait any longer. ...
  • Live From Ad:Tech New York
    I'm writing from the floor of probably the most crowded Ad:Tech since 1999. The place is packed with two floors of exhibitors. No surprise--there are now more search companies out ...
  • The Ultimate Insiders' Club
    There are a lot of conspiracy theorists who are convinced the world is run by secret organizations like The Trilateral Commission, Yale's Skull and Bones Society, even the local co-op ...
  • How's "Free" Working For Ya?
    A/B testing, where the performance of one piece of creative is compared to another, can be costly. So I thought it would be beneficial to help some of you small ...
  • Warning: Dangerous Column
    Over the years, I've written some controversial columns that got me into hot water more times than I can count. Usually it is some company screaming about something, or a ...
  • Push-Pull
    If you're a small-business owner, you may find that other interactive marketing channels just aren't a viable option.With a properly managed e-mail list, you open up a dialogue with your ...
  • Follow The Money
    There is something going on in the e-mail space--something dramatic. One sign is the recent purchase of Bigfoot Interactive by Alliance Data Systems for $120 million, on $30 million in ...
  • Affiliate Marketing in the Dark, Part 3
    I got an interesting response from my last two columns: A brand manager wrote to tell me that there were even more reasons why many brands don't use e-mail. The ...
  • Affiliate Marketing in the Dark, Part II
    I have seen prejudice against e-mail touted by many pundits in the affiliate marketing space, and I'm baffled, quite honestly. Why would anyone whose business is recommending programs to drive ...
  • Affiliate Marketing In the Dark
    Today, I'm at the Casino Affiliate Conference in Las Vegas. In fact, I'm writing this article from the show floor, standing by our Email Analyst booth. It has been interesting ...
  • E-mails From the Eye of the Hurricane
    When our current e-mail and Internet system was being developed during the darkest days of the Cold War, it was designed to allow communications to flow freely in case of ...