267 results
  • Creative Round-Up: The Alcohol Market Sector
    From time to time in this column we pick a market sector and examine the e-mail creative. Here's a look at the beer/wine/liquor sector for this month. What's hot in ...
  • Home on the Range
    One of the top e-mail sectors from a pure volume standpoint is e-mail offers that promise big rewards working from home in a start-up business. These offers are a copywriters ...
  • Things I Don't Know
    Well, I'm supposed to be the E-mail Insider, but there are some things that I see in the e-mail space that even I don't understand. Here is a list: 1. ...
  • FREE FREE FREE
    This biggest category of e-mails that we review falls into the area we call "Coupons and Promotions." In a nutshell, the sole purpose of these e-mail offers is to get ...
  • E-mail, Soprano Style
    Here's some recent news from Russia: On July 25, Vardan Kushnir age 35 was bludgeoned to death in his apartment in Moscow. Normally this would not be news: From January ...
  • War and Peace
    There are basic ways of approaching any problem: détente and scorched earth. In the first method one tries to build trust, the other is a full out assault. In the ...
  • The Information Highway
    I'm reading a book right now called "Amarillo Slim: Memoirs of the Greatest Gambler Who Ever Lived." It is a fascinating book for what we can learn about how Amarillo ...
  • A State of Mind
    This week we have a new nominee in the Dumb Things People Do To Stop Spam awards. It is actually a tie for first place between Michigan and Utah who ...
  • Lessons From the Top
    Last night I bought an unintentionally hilarious book: "Lessons from the Top: The 50 Most Successful Business Leaders in America and What you Can Learn from Them." Always ready to ...
  • Less Is More
    I've written in the past about just how powerful e-mail can be for driving traffic to catalog companies such as L.L. Bean, Land's End, and Eddie Bauer. Week after week, ...
  • The Elephant In The Room
    On Monday I moderated an email panel at MediaPost's OMMA West event in San Francisco. Each of the panelists presented positive case studies and take aways on e-mail marketing which ...
  • Addressing E-mail
    Today is moving day at my company. We have new offices in lower Manhattan and as I write, I'm surrounded by boxes and technicians running around getting phones up and ...
  • Failure to Communicate
    "What we have here is a failure to communicate." Ahh, one of my favorite movie lines of all time from "Cool Hand Luke." Unfortunately, it has moved from being a ...
  • Interview With Michael Mayor
    Last week Michael Mayor, a 20-year veteran of direct marketing and e-mail announced he was stepping down as Return Path's president and general manager of consumer, list, data, and research, ...
  • Fix the Image Problem
    One of the takeaways at this year's Ad:tech, for me at any rate, is that the e-mail marketing industry needs a public relations manager. The demonization of e-mail as a ...
  • Live From Ad:tech San Francisco
    The attendees at the San Francisco Ad:tech have been treated to two days of sunny skies and packed booths. And, per the trend at the last few shows, search dominates ...
  • Frequency of Keywords in E-mail
    I love new toys. We just added a new feature in our E-mail Analyst software that allows me to search the subject line or body text of the quarter million ...
  • That Country Feeling
    Marketers usually get it wrong when they talk about the power of one-to-one e-mail and behavioral marketing. What they usually mean is one-to-many e-mail marketing and automation. There was a ...
  • April Fools
    I was taken in by an April Fool's article this year. It seems like every year I get caught by one. One year it was the NPR story about back-to-earth ...
  • Inside the Daily Candy
    One of the more highly prized and costly (from a CPM standpoint) e-mail newsletters is The Daily Candy. Positioned as a guide to what's cool before anyone else knows its ...
  • The 5 Pain Points of E-mail Marketing
    I recently asked a group of marketers what their five biggest pain points were when it came to e-mail marketing. Below are the results: ...
  • Those Darn Nigerians
    There is a new version of the 4-1-9 e-mail scam that has been going around auction sites and the "For Sale" sections of various Web communities lately. Known as the ...
  • March Madness
    It's March Madness time so I thought it might be interesting to peak into what the auto manufactures are up to with their e-mail marketing. I took a look at ...
  • The Uncertainty Factor
    The other day I was reading one of my special interest e-mail newsgroups and someone posted to the moderator of the site that they had received a request for information ...
  • The Hudsucker Proxie
    One of the loopholes in the Can-Spam laws is in the area of identification. The laws require the sender of an e-mail solicitation to identify themselves via postal address in ...
  • Welcome
    They say that first impressions are the most lasting. Then why do so many companies make such a lousy first impression when it comes to their e-mail strategy? Last week ...
  • How To Change the World, Part II
    Last week you got a double dose of the Email Insider due to an error on my part. By mistake, I sent my editors a 2003 article on Rich Media. ...
  • How to Change the World: You Will Only Make Things Worse
    Editors' Note: MediaPost is re-sending the E-mail Insider due to a glitch whereby a previous column was sent by mistake. We regret the error. On the front page of Tuesday's ...
  • Predictions Redux
    ExactTarget recently released their predictions for the e-mail space in 2005. There is a funny thing about company predictions. Usually they are put together by PR firms with the intent ...
  • Investing for Dummies
    While my spam filter manages to cull out the vast majority of unwanted missives each day (along with a few wanted ones) some of the craftier messages still get thro ...