267 results
  • Holiday Traffic
    The problem with taking two weeks off is getting back in the swing of things. ...
  • Stopping Spam?
    A few weeks ago history was made in Iowa when Robert Kramer, whose company provides e-mail services, was awarded $1 billion in damages from spammers who hit the companies inbound ...
  • A Beast Among Us
    Reality TV had nothing on the Web last week as I watched an edge-of-your-seat, nail-biting story unfold: a story worthy of anything shown on "Law and Order." ...
  • What Were They Thinking?
    In one of the most bone-headed decisions by any corporate entity since New Coke was released, Lycos Europe has developed (and until recently) was distributing a screensaver that would issue ...
  • Virally Yours
    A few years ago plenty was being written about the potential goldmine that viral e-mail marketing offered online marketers who learned how to take advantage of it. ...
  • 2005 Predictions
    Alright, it's that time of year when I put on my prestidigitation hat and make my 2005 predications for e-mail. ...
  • The Apprentice Factor
    The most fundamental unit of online advertising, exactly what constitutes an impression, has finally been decided by the Interactive Advertising Bureau (IAB), or at least suggested and recommended. ...
  • Live From Ad:Tech
    I just got off the stage from an e-mail panel at Ad:Tech and for those that could not be there, here is a summary of what I talked about: ...
  • Instant Campaigns
    It is hard to believe that the anniversary of the first banner ad just hit 10 years this week and of course e-mail marketing has been around just as long. ...
  • More From the DMA: EMChoice
    One of the interesting new products that I saw at the DMA show was EMChoice, developed by QuinStreet. ...
  • E-mail and the DMA
    I've spent the last couple of days wandering around the Direct Marketing Association show in New Orleans. One of the debates in the interactive world is whether the Internet is ...
  • Goin' Phishing
    When you think about it, we've come a long way in only a few short years and I'm already starting to wonder how we got anything done without the ability ...
  • The Bottom Line
    One company's weekly e-mail causes a spike in traffic that is worth your attention. ...
  • Norah Jonestown
    Last week we talked about how marketers that are not leveraging community in the form of special interest-based e-mail newsgroups and forums are missing a huge opportunity. What we didn't ...
  • Conversation 101
    This week I attended Internet Advertising World and as I was sitting through one of the sessions on creativity and my mind started to drift. ...
  • Forward into the Past
    A few weeks ago I wrote about a conversation I had with a friend when he asked me, "Is e-mail still a viable way to reach anybody? I've been getting ...
  • Welcome to Kafka Mail
    Imagine this scenario: You pick up the phone to call a business contact. Instead of connecting you get a message saying that your call has been blocked. Your phone number ...
  • The Invisible Channel
    It's a slow week here at the E-mail Insider Chateaux. It is the dog days of summer and everyone's out of town. We are all gearing up for September, so ...
  • Fed to the Lions
    One of the more interesting phenomenas in direct e-mail marketing of late has been the proliferation of "Christian" debt advisor and dating services. A few of these services popped up ...
  • The Middle Way
    The more I follow the e-mail space, the more I realize that virtually no one really understands what's going on, including those directly involved in the industry. Like any complicated ...
  • Azoogle in the Market
    Last week I misidentified Azoogle as the list sender of the pseudo JibJab ad, when in fact it was sent by an affiliate that has done work with the Azoogle ...
  • Who's Watching the Store?
    One of the biggest issues facing legitimate high-volume, e-mail marketers is their inability to monitor their own affiliate network and third party e-mail brokers. I didn't realize this until I ...
  • Charts and Blather
    Those of you who have been reading this e-mail column for a while now might realize that I write two basic types of columns. One is editorial, which this specific ...
  • From the Home Office
    This week I thought it would be interesting to take a look at the last 30 days of e-mail and see who's in the top 10 in various categories. The ...
  • WhoIs On First?
    Remember the old Abbott and Costello routine, Who's On First? The confusion that ensued is similar to the head scratching that can go on by examining the records in today's ...
  • Segmentation
    I've been doing some research into segmentation lately and testing various lists to see if they send out different creative, subject lines and so forth, to different demographic profiles. ...
  • Potpourri
    Today's column will be a bit of a potpourri as we jump around to a number of different topics I've found interesting over the past week or so. ...
  • Wesley Clark Redux
    Back when I first started writing this column I reported on the strange doings at the Wesley Clark campaign when it came to how the general was marketing himself on ...
  • Bits and Pieces
    It is time for a little spring house cleaning: today's article will be little bits and pieces that have been hanging around the Email Insider corporate headquarters, with no particular ...
  • Email Worst Practices: A Must-Read Primer on Bad Email Practices
    According to the latest quarterly report from Doubleclick, click-through numbers for email campaigns are slightly down. A big part of declining click-through numbers might not have anything to do with ...